Bank of England दृश्यपरिचयः by Matteo Ruisi and Peter McCabe is a highly esteemed winner of the very prestigious 2022 A' Design Award रजतपुरस्कारः in आलेखिका, चित्रण एवं दृश्य सम्प्रेषण अभिकल्पना Competition Category.
रजतम्आलेखिका· 2022
Bank of England दृश्यपरिचयः
by Matteo Ruisi and Peter McCabe
Client: Bank of England
A' Design Award रजतपुरस्कारः Winner in आलेखिका Category
Verified Award Winner
Verify Award Status for #138983The Design
About Bank of England दृश्यपरिचयः
केन्द्रीयबङ्कस्य कृते रूपाङ्कनं प्राविधिकसूचनानां संवेदनशीलसूचनानां च मध्ये सन्तुलनस्य आविष्करणम्, कर्मचारिसंचालितपरिणामाः, आकर्षकसामान्यसम्प्रेषणानि, नियमावलीसमूहश्च समन्वितं करोति। एतत् सिद्धिं प्राप्तुं सरलं न भवति तथा च सूक्ष्मान्तर्गतगतिशीलतासु प्रतिष्ठितम् अस्ति। नूतनः परिचयः तैः जनैः सह विकसितः ये एतस्य प्रयोगं करिष्यन्ति, सम्प्रेषणस्य सर्वान् आयामान् सन्तुलितान् कृत्वा। एषः सुलभेन, सुसम्बद्धेन, सुसंरचितेन, विशिष्टेन च उपागमेन व्यापकतरं जनसमूहं प्राप्तुं केन्द्रितः अस्ति। एते प्रमुखसिद्धान्ताः सर्वेषां दृश्यसम्पत्तीनां रूपाङ्कनमार्गदर्शनार्थं उपयुक्ताः अभवन्।
The Recognition
About the A' Design Award रजतपुरस्कारः
Bank of England दृश्यपरिचयः A' Design Award रजतपुरस्कारस्य विजेता अस्ति; अयम् अत्यसाधारणतया प्रतिष्ठितः सम्मानः सर्वोच्चश्रेणीयेभ्यः सुन्दरेभ्यः प्रभावशालिभ्यश्चाभिकल्पेभ्यो दीयते। रजतविजेतारोऽतितेजस्विन्योऽत्यन्तं सृजनशीलाश्च कृतयः सन्ति, ताः स्वाभिकल्पकानाम् उत्कृष्टां विशेषज्ञतां प्रतिभां सूक्ष्मप्रज्ञां च प्रदर्शयन्ति। Bank of England दृश्यपरिचयः अद्भुतं प्रदर्शनीयं कार्यम् उल्लेखनीयतया व्यावसायिकं गम्भीरनवोन्मेषयुक्तं च भविष्यतीति प्रत्याशा क्रियते। A' Design Award रजतपुरस्कारं जितवद् एतद् अभिकल्पकार्यम् अतीवोल्लेखनीयः प्रशंसित आविष्कारोऽस्ति, यो लाभं ददाति कलाया विज्ञानस्याभिकल्पस्य प्रौद्योगिक्याश्च सीमा विस्तारयति च। Bank of England दृश्यपरिचयः बहुभिरीर्ष्यमाणा सृष्टिरस्ति, या कामना उद्बोधयति, सकारात्मकभावान् आनयति, विस्मयस्य आश्चर्यस्य च स्फुलिङ्गान् प्रज्वालयति।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The new visual identity for the Bank of England has been designed following four key principles: accessibility, relevance, structure, distinctiveness.
The new logo is designed with a dyslexia friendly type. The Britannia seal is more welcoming and inclusive. Colours are inspired by the notes. Photography depicts the design of the Bank's notes. Charts and diagrams have been created together with wider staff.
Accessibility charities have been consulted at different stages. - Dimensions & Packaging
- Not applicable
- Tags
- Accessible, relevant, structured, distinctive, optimised, simple, balanced
- Production Technology
- Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Adobe After Effects, Frontify.com, HTML and CSS.
- Design Challenge
- The biggest challenge was to define an effective balance between accessible contents, very technical and sensitive information, staff-led outputs, chart design, and engaging general communications.
The project has been entirely managed in-house, to get the opportunity to involve wider staff in delicate aspects of the design process. This approach has guaranteed the simplification and optimisation of the design process. - Research
- The most effective way for the Bank to be understood lies in the accessibility aspect. The content the Bank produces is very technical, and difficult to understand. Sometimes even for a trained audience.
Accessibility experts have been involved at different stages. They've contributed to the definition of a creative strategy and a design solution that improves the readability of the Bank contents, especially regarding charts. - Inspiration
- The Bank of England has recently embraced new forms of communicating. Its vision is to be open, inclusive, and straightforward to reach a wider audience. However, it is hard to conjugate staff-led technical outputs and general communications in a manner that the visuals meet the vision consistently.
To solve that, the visual identity has been brought more in line with the Bank's values, purpose, and mission to get closer to the public it serves. - Project Duration
- The project started in 2020 during the pandemic, and it has been entirely done remotely. This has facilitated interaction with all relevant teams.
It has been published on 3 March 2022. - Operation Flow
- The new visual identity system has been designed in collaboration with Bank of England staff. This has greatly benefited the effectiveness of the design outputs.
Logo, colours, and typography has been designed to be relevant, distinctive, and accessible, especially for colour-blind people and people with dyslexia.
A comprehensive online brand portal has been created for staff and designers to use.
The Bank produces thousands of charts every year, therefore a one-size-fits-all template for the charts has been designed.
A new CSS has been introduced to enhance accessibility. - Patents
- Copyrights belong to The Governor and Company of the Bank of England. All Rights Reserved.
- Team Members
- Lead Designer: Matteo Ruisi
Designer: Peter McCabe - Image Credits
- Image #2: Illustrator Chris Mitchell
Image #3: Photographer Lee Funnell
Video Credits: Nicholas Flanagan
Copyrights The Governor and Company of the Bank of England. All Rights Reserved.
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
