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Stadium SC Freiburg मार्गदर्शन प्रणाली by Thomas Geissert

Stadium SC Freiburg मार्गदर्शन प्रणाली by Thomas Geissert is a highly esteemed winner of the very prestigious 2022 A' Design Award लौहपुरस्कारः in आलेखिका, चित्रण एवं दृश्य सम्प्रेषण अभिकल्पना Competition Category.


लौहम्आलेखिका· 2022

Stadium SC Freiburg मार्गदर्शन प्रणाली

by Thomas Geissert

Client: Teamgeissert

A' Design Award लौहपुरस्कारः Winner in आलेखिका Category

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The Design

About Stadium SC Freiburg मार्गदर्शन प्रणाली

उद्देश्यम् आसीत् एकस्याः तादृश्याः प्रणाल्याः सृष्टिः या स्वकीयस्वरूपतां मौलिकतां च धारयन्ती परं गच्छति। एस्सी फ्रैबुर्ग-क्रीडाङ्गणस्य नूतनसंरचना समकोणीयमूलरूपेण समकोणीयछदेन च निर्मिता अस्ति। स्थापत्यडिज़ाइनस्य मार्गदर्शकसिद्धान्तः—स्वरूपनिर्माणसंरचनायाः सृष्टिः—समर्थनीयः। अतएव नूतना मार्गदर्शनाभिमुखीकरणप्रणाली स्पष्टरूपभाषया स्वं प्रस्तुतं करोति। सा आगन्तुकान् प्रशंसकांश्च बाह्यक्षेत्रे एव (पार्किङ्ग्, बस्-स्टॉप्, ट्राम्) स्वागतं करोति सूचयति च, तान् प्रवेशद्वारेभ्यः क्रीडाङ्गणे विहारमार्गेण आसनान् प्रति नयति।

The Recognition

About the A' Design Award लौहपुरस्कारः

Stadium SC Freiburg मार्गदर्शन प्रणाली A' Design Award लौहपुरस्कारस्य विजेता अस्ति; इदं प्रतिष्ठितं मान्यताप्रदानं तेभ्य उत्तमेभ्योऽभिकल्पेभ्यो दीयते ये सुनिर्मितेभ्यः सृष्टिभ्योऽपेक्षिताः व्यावसायिकीः औद्योगिकीश्चावश्यकताः पूरयन्ति। लौहविजेतारः स्वनिर्मातॄणां महत् कौशलम्, उच्चां विशेषज्ञताम्, विशेषज्ञोचितां बोधशक्तिं सृजनसामर्थ्यं च प्रदर्शयन्ति। Stadium SC Freiburg मार्गदर्शन प्रणाली अत्यन्तं मूल्यवती प्रशंसिता प्रिया च सृष्टिर्व्यावहारिका नवोन्मेषयुक्ता च भविष्यतीति प्रत्याशा क्रियते। A' Design Award लौहपुरस्कारं जितवद् एतद् अभिकल्पकार्यम् उद्योगस्य श्रेष्ठतमाः पद्धतीः समन्वयति ज्ञानेन प्रतिभया च संयुक्तानि सक्षमप्राविधिकलक्षणानि च धारयति। Stadium SC Freiburg मार्गदर्शन प्रणाली स्वसूक्ष्मसमीक्षायाः कारणाद् आद्रियते जीवनस्तरसुधारम् अर्पयितुं च निर्मितम् अस्ति, यद् विश्वम् उत्तमतरं स्थानं कर्तुं साहाय्यं करोति।

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The goal was to create a system with its own identity and originality that goes beyond. The structure of the new stadium of SC Freiburg consists of an orthogonal basic form and an orthogonal roof. The guiding principle of the architectural design, to create an identity-forming structure, must be supported. The new wayfinding and orientation system therefore presents itself with a clear language of form.
It welcomes and informs visitors and fans already in the outdoor area (parking, busstop, tram), leads them to the entrances and in the stadium via the promenade to the seats.
Dimensions & Packaging
Various dimensions according to the neccessities on-site
Tags
wayfinding, grafics, communication, modern, contemporary, reluctant, minimal, plain, timeless
Production Technology
colored alupanels with colored foil
Research
All texts, arrows and pictograms are provided in high-contrast black or white on the colorful areas.
The new font is Trade Gothic. The font is used in different font sizes. This builts a hierarchy that captures and structures the information facilitated.
Inspiration
The aim of the new wayfinding system is to achieve a harmonious overall concept of architecture and the signagesystem. The wayfinding system picks up on existing designs / the color scheme of SC Freiburg's corporate design. Grotesk typeface "Trade Gothic" (sans serif) is distinguished by its narrow run and at the same time good legibility. A hierarchy that captures and structures the information facilitated was created.
Project Duration
The design process stated in febuary 2020 and the official opening/the first football game was in summer 2021
Operation Flow
the wayfinding system works simply, safely, quickly and intuitively. It not only guides and accompanies the fans, but also makes the space tangible and thus creates identification and identity.
Team Members
Thomas Geissert
Image Credits
TEAMGEISSERT

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