Rooeein छानकयन्त्रपैकेजिंग by Wallrus Design Studio is a highly esteemed winner of the very prestigious 2022 A' Design Award कांस्यपुरस्कारः in संवेष्टन अभिकल्पना Competition Category.
कांस्यम्संवेष्टनम्· 2022
Rooeein छानकयन्त्रपैकेजिंग
Client: Rooeein Filters Co.
A' Design Award कांस्यपुरस्कारः Winner in संवेष्टनम् Category
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The Design
About Rooeein छानकयन्त्रपैकेजिंग
रूईन् इति वाहनानां वायु-तैल-छानकयन्त्राणां (फ़िल्टर्स्) कृते पैकेजिंग-अभिकल्पना अस्ति। एतस्य पैकेजिंगस्य हरितवर्णयोजना पत्रस्य च प्रतिमा उपयुक्ता वर्तते। पत्रं प्रकृतिं सूचयति, यत्र पत्राणि वायुशोधने सहायकानि भवन्ति, यथा छानकयन्त्रं यन्त्रस्य (इंजिन्) कृते वायुं शोधयति। मुख्यं दृश्यविचारं सान्द्रवनमध्ये गच्छत् मार्गस्य प्रतिमातः प्राप्तम्, तथैव एतया प्रतिमया वर्णयुक्ता ब्रैंड-पहचान (आइडेंटिटी) अपि आकारं प्राप्तवती। एषा अभिकल्पना विपण्यां (स्टोर्-वातावरणे) उत्पादस्य विशिष्टतां दर्शयति। पत्रस्य कल्पना ब्रैंडस्य विपणन-(मार्केटिंग-) विज्ञापन-सामग्रीषु अपि प्रयुक्ता अस्ति।
The Recognition
About the A' Design Award कांस्यपुरस्कारः
Rooeein छानकयन्त्रपैकेजिंग A' Design Award कांस्यपुरस्कारस्य विजेता अस्ति; अयम् उच्चप्रतिष्ठितः सम्मानः सृजनशीलतया उद्भावनकौशलेन तीक्ष्णप्रज्ञया च विशिष्टेभ्य उत्कृष्टेभ्योऽभिकल्पेभ्यो दीयते। कांस्यविजेतारः प्रचुरकौशलयुक्ता उल्लेखनीयतया सृजनशीलाश्च शिल्पकृतयः सन्ति, याः स्वाभिकल्पकानां विपुलम् अनुभवं कल्पनाशक्तिं साधनसम्पन्नतां च प्रमाणयन्ति। Rooeein छानकयन्त्रपैकेजिंग अत्यन्तं मूल्यवान् प्रशंसितः प्रियश्च पदार्थः, उल्लेखनीयतया व्यावसायिको नवोन्मेषयुक्तश्च भविष्यतीति प्रत्याशा क्रियते। A' Design Award कांस्यपुरस्कारं जितवद् एतद् अभिकल्पकार्यं कलाविज्ञानाभिकल्पप्रौद्योगिकीनां श्रेष्ठतमाः पद्धतीः समावेशयति सूक्ष्मांशेषु ध्यानाच्च उत्कृष्टम् अस्ति। Rooeein छानकयन्त्रपैकेजिंग अस्माकम् आवश्यकताः सुन्दरं पूरयति, कामनाः स्पृशति, भावान् मोहयति, जिज्ञासां चाकर्षयति।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This project is one of the most successful projects we have in our portfolio.
Because we were able to create the whole branding process by creating and designing a distinctive package and deliver effective messages to the audience that also affected their attention to the environment, and this point of our attention and responsibility for the development of culture. And increased a community's attention to environmental issues. - Dimensions & Packaging
- This project has a great variety of dimensions
- Tags
- Filters, Air and Oil, Industrial Packaging, Creative Design
- Production Technology
- All visual communications, advertising, promotions and other integrated communication methods of marketing, branding and advertising of this brand were planned and implemented based on this philosophy.
- Design Challenge
- The main challenge of this project is about finding a new and unique powerful element that knows with everyone.
- Research
- The main idea emerged from the heart of the image of a road passing through a dense forest, and even led to the formation of the brand's colorful identity.
- Inspiration
- Rooeein is a very special and unique project. The leaves drive the consumer insight into the nature easily. Car filters brings clear air for engine exactly like that leaves do in nature.
- Project Duration
- This project was start at Oct 2019 and ended on Dec 2021
- Operation Flow
- this project started with a very deep research about how filters work. Using biometric technique to find core idea and this drive design way into nature.
- Patents
- Copyright 2022 Rooeein co. All right reserved.
- Team Members
- Design Director: Iman Ale Mozaffar
Creative Director: Matin Mirzaei - Image Credits
- Photographer: Iman Ale Mozaffar
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