Messenger Angel पैकेजिंग by Musa Celik is a highly esteemed winner of the very prestigious 2022 A' Design Award लौहपुरस्कारः in संवेष्टन अभिकल्पना Competition Category.
लौहम्संवेष्टनम्· 2022
Messenger Angel पैकेजिंग
by Musa Celik
Client: Kertil Cam
A' Design Award लौहपुरस्कारः Winner in संवेष्टनम् Category
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About Messenger Angel पैकेजिंग
एतत् अभिकल्पनं दशकेभ्यः पूर्वं स्थापितस्य एकस्य ब्रैण्ड्स्य कृते वर्तते, यत् ग्राहकाणां दृष्टौ स्मृतिजनकं प्रभावं धारयति। एतत् आवरणं देवदूत-प्रतीकस्य परितः वर्णसङ्क्रमणैः सह पौराणिकं दृश्यजगत् अन्तर्भवति। बाटल्याः अभिकल्पने पुष्पाकृतिः ब्रैण्ड्स्य सुगन्धान् निर्दिशति। अधोभागात् ऊर्ध्वं सर्पिलाकारेण गच्छन्त्यः तरङ्गाः सुगन्धस्य स्प्लैश्-प्रभावं जनयन्ति, तथा बाटलितः सुगन्धस्य बहिः प्रवहणस्य अनुभूतिं निर्मान्ति। एतस्य अभिकल्पनस्य उद्देश्यं भवति एतादृशस्य ऐतिहासिकस्य ब्रैण्ड्स्य कृते नूतनं, आधुनिकं रूपं निर्मातुम्।
The Recognition
About the A' Design Award लौहपुरस्कारः
Messenger Angel पैकेजिंग A' Design Award लौहपुरस्कारस्य विजेता अस्ति; इदं प्रतिष्ठितं मान्यताप्रदानं तेभ्य उत्तमेभ्योऽभिकल्पेभ्यो दीयते ये सुनिर्मितेभ्यः सृष्टिभ्योऽपेक्षिताः व्यावसायिकीः औद्योगिकीश्चावश्यकताः पूरयन्ति। लौहविजेतारः स्वनिर्मातॄणां महत् कौशलम्, उच्चां विशेषज्ञताम्, विशेषज्ञोचितां बोधशक्तिं सृजनसामर्थ्यं च प्रदर्शयन्ति। Messenger Angel पैकेजिंग अत्यन्तं मूल्यवती प्रशंसिता प्रिया च सृष्टिर्व्यावहारिका नवोन्मेषयुक्ता च भविष्यतीति प्रत्याशा क्रियते। A' Design Award लौहपुरस्कारं जितवद् एतद् अभिकल्पकार्यम् उद्योगस्य श्रेष्ठतमाः पद्धतीः समन्वयति ज्ञानेन प्रतिभया च संयुक्तानि सक्षमप्राविधिकलक्षणानि च धारयति। Messenger Angel पैकेजिंग स्वसूक्ष्मसमीक्षायाः कारणाद् आद्रियते जीवनस्तरसुधारम् अर्पयितुं च निर्मितम् अस्ति, यद् विश्वम् उत्तमतरं स्थानं कर्तुं साहाय्यं करोति।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- A mythological visual world with the soft color transitions in the Messenger Angel symbol is in the center of the design. Variant names are the plants in Turkey, famous for their history.
The Messenger Angel Symbol also indicates the mystery of the lost 2000 year old scents. The floral structure in the bottle design refers to the unique scents. The waves going from the bottom up in a spiral form give the effect of scent splashes and create the feeling of unique fragrances overflowing out of the bottle. - Dimensions & Packaging
- Height 25 cm X Length 4,6 cm X Width 8,6 cm
- Tags
- Scent, Fragrance, History, Mythological
- Production Technology
- For production, 90% recycled pet and PP labels were used. A spiral section was created on the neck of the bottle. This represents the diffusion of scents. It was a challenging detail to get this part out of the production mold, and we ensured that it was produced without any problems with a unique method.
- Design Challenge
- The main challenge was understanding the brand's historical look and redesigning the brand identity and packaging design by protecting the brand's core. In addition, developing a solid brand identity and symbol to make the brand more memorable was essential. Therefore, a mythology character is the brand symbol to describe the scents that would suit the goddesses.
- Research
- When the room scent product category is explored, one can see that competing brands use many color explosions and flowers. The bottle designs are relatively standard and similar to home care products. In addition, there is almost no brand with a powerful, premium brand identity.
The angel symbol tells the brand's story and differentiates the competitors on the shelf with the floral form of the bottle. Like fascinating fragrances, fascinating stories from the past come to mind with the brand. - Inspiration
- Since ancient times, fragrances have been used for many purposes in every phase of daily life and have been an essential passion for queens and goddesses. Inspired by this, the brand Kertil Cam creates fragrances with plant-based ingredients, using the best plant extracts from the unique nature of Turkey.
It is believed that fragrances are so impressive that they can even solve the mysteries of ancient times of queens and goddesses. For this reason, the Messenger Angel symbol is created to symbolize this miracle. - Project Duration
- Istanbul, 15.06.2021 - 30.12.2021
- Operation Flow
- Kertil Çam is a luxury fragrance brand producing the best colognes in Turkey using unique plant extracts since 1962. The brand needed a premium design for these unique scents. Protecting the brand's core and making it more youthful and modern was crucial.
A powerful brand identity that matches the spirit and essence of the brand adds a new touch to the brand. The symbol will remind the brand and its meaning to customers, even without the logo. - Team Members
- Musa Celik, Efe Esa
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