Altitude Series मद्यपात्रलेबलम् by Yanhui Zhang is a highly esteemed winner of the very prestigious 2023 A' Design Award रजतपुरस्कारः in संवेष्टन अभिकल्पना Competition Category.
रजतम्संवेष्टनम्· 2023
Altitude Series मद्यपात्रलेबलम्
by Yanhui Zhang
Client: Wuhan Pufine Creative Technology Co., Ltd.
A' Design Award रजतपुरस्कारः Winner in संवेष्टनम् Category
- 23,683
- Verified Award Winner
- Verify Award Status for #141117
The Design
About Altitude Series मद्यपात्रलेबलम्
आल्टिट्यूड-श्रेणी इति शांग्री-ला-प्रदेशस्य मद्यानां कृते निर्मितं मद्यलेबलम् अस्ति, यत् साहसकथानां निधिमानचित्रैः प्रेरितम्। एतत् लेबलम् उन्नतांशमानचित्रस्य उपयोगं करोति येन द्राक्षोत्पादनक्षेत्रस्य उच्चोन्नतांशः न्यूनाक्षांशश्च प्रतिबिम्बितौ भवतः। निर्देशांकाः उन्नतांशसंख्याश्च प्रत्येकस्य मद्यस्य गुणवत्तां श्रेणीं च सूचयन्ति। त्रयो वर्णाः स्थानीयपर्यावरणं निर्दिशन्ति — हिमस्य कृते रजतवर्णः, सरोवरस्य कृते नीलवर्णः, रात्रिगगनस्य कृते च कृष्णवर्णः। ईषदुन्नताः स्वर्णनिर्देशांकाः प्रत्येकां श्रेणीं सुलभतया परिचेतुं साहाय्यं कुर्वन्ति। प्रकाशस्य वक्रीभवनं कुर्वत्सु सूक्ष्मवक्ररचनायुक्ते विशेषपत्रे पराबैंगनीमुद्रणं प्रयुक्तम्।
The Recognition
About the A' Design Award रजतपुरस्कारः
Altitude Series मद्यपात्रलेबलम् A' Design Award रजतपुरस्कारस्य विजेता अस्ति; अयम् अत्यसाधारणतया प्रतिष्ठितः सम्मानः सर्वोच्चश्रेणीयेभ्यः सुन्दरेभ्यः प्रभावशालिभ्यश्चाभिकल्पेभ्यो दीयते। रजतविजेतारोऽतितेजस्विन्योऽत्यन्तं सृजनशीलाश्च कृतयः सन्ति, ताः स्वाभिकल्पकानाम् उत्कृष्टां विशेषज्ञतां प्रतिभां सूक्ष्मप्रज्ञां च प्रदर्शयन्ति। Altitude Series मद्यपात्रलेबलम् अद्भुतं प्रदर्शनीयं कार्यम् उल्लेखनीयतया व्यावसायिकं गम्भीरनवोन्मेषयुक्तं च भविष्यतीति प्रत्याशा क्रियते। A' Design Award रजतपुरस्कारं जितवद् एतद् अभिकल्पकार्यम् अतीवोल्लेखनीयः प्रशंसित आविष्कारोऽस्ति, यो लाभं ददाति कलाया विज्ञानस्याभिकल्पस्य प्रौद्योगिक्याश्च सीमा विस्तारयति च। Altitude Series मद्यपात्रलेबलम् बहुभिरीर्ष्यमाणा सृष्टिरस्ति, या कामना उद्बोधयति, सकारात्मकभावान् आनयति, विस्मयस्य आश्चर्यस्य च स्फुलिङ्गान् प्रज्वालयति।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Shangri-La, a treasure producing area for wine as it features the unique geographical location of high altitude and low latitude. The unique creativity of "altitude map" used for the product reflects the theme of the product directly. The quality and grade of the wine are implied by the coordinates and figures of the altitude, which could further promote users to study and discover the secret of the treasure.
- Dimensions & Packaging
- Width: 90MM, height: 95MM
- Tags
- Shangri-La, treasure, map, poster, wine, packaging design
- Production Technology
- The texture of touching comes from curved lines of tiny particles as a special paper used for the UV printed label, which could produce different light refraction effects and a sense of an improved quality of the product is presented. Three colors of label correspond to local environment, silver for snow, blue for lake and black for night sky. The slightly convex golden coordinates indicate to the altitude and represent different grades, which makes it easy to display and identification.
- Design Challenge
- The most difficult part of this design project is to reflect the core selling points of the product on the design theme while maintaining the mystery, scarcity and exclusivity of it and, to show out the product and guide the consumers to understand and discover the story behind the product at the same time.
- Research
- The most important condition to determine the quality and grade of wine is the natural environment of grape producing areas. It is easy to get homogenization when most of the similar products are expressed by drawing the scene of the local ecological environment. But an unexpected result might be come out while the consumers are lead to search and discover the story behind the product by themselves and the design itself needs to create some unexpected imagination actually.
- Inspiration
- Shangri-La means "the sun and moon in the heart" in Tibetan. Its unique geographical location and natural environment make it a desirable and mysterious holy land. There are many mysterious treasures worth exploring and discovering. The design is inspired by the "Treasure Map" in mysterious legends and adventure movies and, as we know that the more mysterious and rare the "treasure" is, the more it could inspire people to explore and search.
- Project Duration
- The design of the project began in Wuhan in June 2021 and was completed in Wuhan in August 2021. The project will be launched in China in October 2021.
- Operation Flow
- Different figures and coordinates of the altitude are marked to maintain the mystery and exclusivity in the form of "altitude map", which could stimulate the users to explore and discover the secrets of the wine treasures, and promote the development and dissemination of resources of tourism and cultural as well.
- Team Members
- Creative Director: Xia Ling
Designer: Wang Yang - Image Credits
- Creative Director: Xia Ling
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
