Zhi Hou चीनी-बाइजियू-आवरणम् by Xiongbo Deng is a highly esteemed winner of the very prestigious 2023 A' Design Award रजतपुरस्कारः in संवेष्टन अभिकल्पना Competition Category.
रजतम्संवेष्टनम्· 2023
Zhi Hou चीनी-बाइजियू-आवरणम्
by Xiongbo Deng
Client: Shenzhen Yanzhi Brand Management Consulting Co.,Ltd.
A' Design Award रजतपुरस्कारः Winner in संवेष्टनम् Category
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The Design
About Zhi Hou चीनी-बाइजियू-आवरणम्
एषा "झि हौ" इति नाम्नी सिट्रस-स्वादयुक्ता चीनी-बाइजियू अस्ति। चीन-देशस्य युन्नान्-प्रदेशे जनाः उत्तम-गुणवत्तायुक्तं सिट्रस-किण्वनं बाइजियू-रूपेण परिणामयन्ति। अस्य उत्पादस्य कच्च-द्रव्य-अनुपातः विंशति-पाउण्ड-सिट्रस-किण्वनात् एक-पाउण्ड-बाइजियू इति स्तरं प्राप्तः, अतः एतत् केवलं सीमित-परिमाणेन एव विक्रीयते। डिज़ाइने बोतलं गोल-आकारं कृतम्, तथा च बोतलस्य स्कन्धेषु अनियमिताः उत्सेधाः निर्मिताः, येन आकृतिः एकरसा न दृश्येत। बोतल-आच्छादनस्य आकृतौ डिज़ाइनरः प्रत्यक्षतया सिट्रस-शाखानाम् अनुकरणं कृतवान्, यदा बोतलं नारङ्ग-थैल्यां स्थाप्यते तदा बोतल-आच्छादनः बहिः प्रकटः भवति।
The Recognition
About the A' Design Award रजतपुरस्कारः
Zhi Hou चीनी-बाइजियू-आवरणम् A' Design Award रजतपुरस्कारस्य विजेता अस्ति; अयम् अत्यसाधारणतया प्रतिष्ठितः सम्मानः सर्वोच्चश्रेणीयेभ्यः सुन्दरेभ्यः प्रभावशालिभ्यश्चाभिकल्पेभ्यो दीयते। रजतविजेतारोऽतितेजस्विन्योऽत्यन्तं सृजनशीलाश्च कृतयः सन्ति, ताः स्वाभिकल्पकानाम् उत्कृष्टां विशेषज्ञतां प्रतिभां सूक्ष्मप्रज्ञां च प्रदर्शयन्ति। Zhi Hou चीनी-बाइजियू-आवरणम् अद्भुतं प्रदर्शनीयं कार्यम् उल्लेखनीयतया व्यावसायिकं गम्भीरनवोन्मेषयुक्तं च भविष्यतीति प्रत्याशा क्रियते। A' Design Award रजतपुरस्कारं जितवद् एतद् अभिकल्पकार्यम् अतीवोल्लेखनीयः प्रशंसित आविष्कारोऽस्ति, यो लाभं ददाति कलाया विज्ञानस्याभिकल्पस्य प्रौद्योगिक्याश्च सीमा विस्तारयति च। Zhi Hou चीनी-बाइजियू-आवरणम् बहुभिरीर्ष्यमाणा सृष्टिरस्ति, या कामना उद्बोधयति, सकारात्मकभावान् आनयति, विस्मयस्य आश्चर्यस्य च स्फुलिङ्गान् प्रज्वालयति।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The designer designed the bottle into a ball shape, and made irregular bulges at the shoulder of the bottle to make the shape look less monotonous. The design of the bottle cap directly simulates the branches of the citrus. When the bottle is put into an orange cloth bag, the bottle cap will be exposed, and the whole look will be more like a vivid citrus, letting people know the unique flavor of Baijiu at the first time, so as to achieve better communication benefits.
- Dimensions & Packaging
- 150mm x150mm x165mm
- Tags
- Chinese Baijiu, Oriental Aesthetics, Packing design, Citrus.
- Production Technology
- Glass bottle integrated mold opening,zinc alloy bottle cap,wrapped in cloth bag.
- Design Challenge
- The difficulty is that the materials designer use have nothing to do with plants, but when designer need to combine them, people think of Citrus for the first time.
- Research
- Since this wine is brewed by citrus, customers also hope to let consumers know that this wine is brewed by citrus faster, So the designer designed the product to look like citrus and maintain a good sense of value, which is unforgettable.
- Inspiration
- This is a Chinese Baijiu brewed from citrus. designer directly designed the product to look like citrus, which makes it clear at a glance.
- Project Duration
- The project started in April 2021 in ShenZhen and finished in August 2021 in ShenZhen.
- Operation Flow
- The designer mold the bottle into a round glass bottle, and the details simulate the wrinkle feeling of orange.Then make the zinc alloy material look like a branch and trunk, and cooperate with the orange cloth bag to make the product look like a citrus.
- Patents
- No
- Image Credits
- Creative Director：Xiongbo Deng
Designer：Lingyun creative team
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