Gensyn Intellectual Property लोगो-अभिकल्पनम् by Gu Jin is a highly esteemed winner of the very prestigious 2023 A' Design Award रजतपुरस्कारः in आलेखिका, चित्रण एवं दृश्य सम्प्रेषण अभिकल्पना Competition Category.
रजतम्आलेखिका· 2023
Gensyn Intellectual Property लोगो-अभिकल्पनम्
by Gu Jin
A' Design Award रजतपुरस्कारः Winner in आलेखिका Category
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The Design
About Gensyn Intellectual Property लोगो-अभिकल्पनम्
गेन्सिन् बौद्धिकसम्पत्तिः इति नामकः अयं लोगो बौद्धिकसम्पत्ति-परामर्शसंस्थायाः कृते निर्मितः अस्ति। इदं चिह्नं संस्थानाम्नः आद्याक्षरात् G इति वर्णात् अमूर्तरूपेण विकसितम्। अस्य रूपं वाम-दक्षिण-अमूर्त-एकोद्धरणचिह्नाभ्यां रचितम्, ये संस्थायाः ग्राहकाणां च मध्ये स्पष्टसंवादं परामर्शं च सूचयतः। समग्रम् आकारं फलकम् (शील्ड्) अपि स्मारयति, यत् बौद्धिकसम्पत्तेः रक्षणं दर्शयति। बाह्यरेखा पारम्परिक-चीनीय-मुद्रायाः रेखाम् अनुसरति। स्थिरविकासस्य सूचनार्थं नीलवर्णः प्रयुक्तः।
The Recognition
About the A' Design Award रजतपुरस्कारः
Gensyn Intellectual Property लोगो-अभिकल्पनम् A' Design Award रजतपुरस्कारस्य विजेता अस्ति; अयम् अत्यसाधारणतया प्रतिष्ठितः सम्मानः सर्वोच्चश्रेणीयेभ्यः सुन्दरेभ्यः प्रभावशालिभ्यश्चाभिकल्पेभ्यो दीयते। रजतविजेतारोऽतितेजस्विन्योऽत्यन्तं सृजनशीलाश्च कृतयः सन्ति, ताः स्वाभिकल्पकानाम् उत्कृष्टां विशेषज्ञतां प्रतिभां सूक्ष्मप्रज्ञां च प्रदर्शयन्ति। Gensyn Intellectual Property लोगो-अभिकल्पनम् अद्भुतं प्रदर्शनीयं कार्यम् उल्लेखनीयतया व्यावसायिकं गम्भीरनवोन्मेषयुक्तं च भविष्यतीति प्रत्याशा क्रियते। A' Design Award रजतपुरस्कारं जितवद् एतद् अभिकल्पकार्यम् अतीवोल्लेखनीयः प्रशंसित आविष्कारोऽस्ति, यो लाभं ददाति कलाया विज्ञानस्याभिकल्पस्य प्रौद्योगिक्याश्च सीमा विस्तारयति च। Gensyn Intellectual Property लोगो-अभिकल्पनम् बहुभिरीर्ष्यमाणा सृष्टिरस्ति, या कामना उद्बोधयति, सकारात्मकभावान् आनयति, विस्मयस्य आश्चर्यस्य च स्फुलिङ्गान् प्रज्वालयति।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This logo is abstractly evolved from the initial letter "G" from the enterprise's English name "Gensyn”, it consists of left and right abstract single quotation marks, which means smooth communication and consultation between the enterprise and customers. The overall form is also like a“Shield” highlighting the industry characteristics of intellectual property protection. This logo is shaped by the outline of a traditional Chinese seal, and the use of blue color symbolizes the vision of steady development.
- Tags
- Logo, Brand, Visual, Gensyn
- Design Challenge
- The client wanted to express too much content, but often too much information will disturb the key information. Finally, we persuaded the client to mainly use abstract shield to express the protection attribute of their brand intellectual property.
- Research
- We researched the background of the company, the nature of the industry, the scope of the company's main business, and the culture of the company, which we integrated into the brand image.
- Inspiration
- Inspiration comes from "shield", that can guarantee security, it means "Gensyn Intellectual Property" can protect your Intellectual Property security. My work through asymmetric form, seek independent expression of personality in "positive and negative shape" and "blank space", which not only conforms to traditional aesthetic, but also innovatively interprets the concept of "consulting service", fully expressing the needs of the brand.
- Project Duration
- It took one month to complete the design in Beijing, China
- Operation Flow
- LOGO lets people see its industry attributes immediately, so that playing a very good brand communication effect.
- Team Members
- Gu Jin
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