Noble 16 Zhenxuan मद्यपैकेजिंग by Jingdezhen Jiushan Creative Co., Ltd. is a highly esteemed winner of the very prestigious 2023 A' Design Award कांस्यपुरस्कारः in संवेष्टन अभिकल्पना Competition Category.
कांस्यम्संवेष्टनम्· 2023
Noble 16 Zhenxuan मद्यपैकेजिंग
by Jingdezhen Jiushan Creative Co., Ltd.
Client: Guiniang Liqour Co., Limited
A' Design Award कांस्यपुरस्कारः Winner in संवेष्टनम् Category
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The Design
About Noble 16 Zhenxuan मद्यपैकेजिंग
नोबल् १६ झेन्ष्वान् इति उत्कृष्टमद्यार्थं निर्मितं पैकेजिंग् अस्ति। बोतलः शास्त्रीयं बाइजिउ-आकारं अनुसरति, कृष्णचमकितमृत्तिकानिर्मितश्च वर्तते। पाश्चात्य-उत्कीर्णनविधिना पृष्ठे प्रवाहशीलरेखाः उत्कीर्णचित्राणि च खोदितानि सन्ति। बोतलकण्ठस्य अलङ्करणं चीनदेशीयसंयुक्तपुष्पाणां पाश्चात्यलतापत्राणां च आधारेण रचितम्। लेबल् स्वर्णवर्णे कृष्णचित्रितकागदे मुद्रितम् अस्ति। बाह्यं रञ्जितं काष्ठपेटिकं चर्मसदृशाच्छादनेन स्वर्णमुद्रणेन च अलङ्कृतम्। अन्तः एकं पृष्ठं स्वादचक्रं दर्शयति यत् रसं वर्णयति। अस्य उद्देश्यं चीनीयपाश्चात्यमद्यसंस्कृत्योः सम्मिश्रणं करणीयम् अस्ति।
The Recognition
About the A' Design Award कांस्यपुरस्कारः
Noble 16 Zhenxuan मद्यपैकेजिंग A' Design Award कांस्यपुरस्कारस्य विजेता अस्ति; अयम् उच्चप्रतिष्ठितः सम्मानः सृजनशीलतया उद्भावनकौशलेन तीक्ष्णप्रज्ञया च विशिष्टेभ्य उत्कृष्टेभ्योऽभिकल्पेभ्यो दीयते। कांस्यविजेतारः प्रचुरकौशलयुक्ता उल्लेखनीयतया सृजनशीलाश्च शिल्पकृतयः सन्ति, याः स्वाभिकल्पकानां विपुलम् अनुभवं कल्पनाशक्तिं साधनसम्पन्नतां च प्रमाणयन्ति। Noble 16 Zhenxuan मद्यपैकेजिंग अत्यन्तं मूल्यवान् प्रशंसितः प्रियश्च पदार्थः, उल्लेखनीयतया व्यावसायिको नवोन्मेषयुक्तश्च भविष्यतीति प्रत्याशा क्रियते। A' Design Award कांस्यपुरस्कारं जितवद् एतद् अभिकल्पकार्यं कलाविज्ञानाभिकल्पप्रौद्योगिकीनां श्रेष्ठतमाः पद्धतीः समावेशयति सूक्ष्मांशेषु ध्यानाच्च उत्कृष्टम् अस्ति। Noble 16 Zhenxuan मद्यपैकेजिंग अस्माकम् आवश्यकताः सुन्दरं पूरयति, कामनाः स्पृशति, भावान् मोहयति, जिज्ञासां चाकर्षयति।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This premium liquor packaging aims to convey the blended methods of the East and the West contained in the product to users via the international and modern design. The design team utilized classy materials and technologies to perfectly integrate traditional Chinese Baijiu culture and fashionable western elements, thereby providing a multisensory experience for users. Such a design enables the packaging to boast a smooth texture with a sense of light luxury and a high collection value.
- Dimensions & Packaging
- 148*120*280mm
- Tags
- Liquor, wine, package design
- Production Technology
- The black-glazed ceramic body brings about a strong sense of time precipitation. The lines carved through the western relief technology strengthen the modernity of the product, forming a sharp contrast to the historical sense of the body. The golden and dark patterned paper applied in the label offers users a classy visual and tactile experience.
The outer painted wooden box adopts leather-like mounting supplemented with the gold stamping process to elevate the collection value of the product. - Design Challenge
- Considering the product positioning, the packaging needs to create a recognizable cultural symbol to ensure the product can be accepted by both local users and western consumers. Refining traditional Baijiu culture and controlling western mixology presented, the designer team made a compromise between Chinese and western liquor culture to realize perfect blending of different culture, interpret the blended methods contained in the product and create an exclusive symbol of this premium liquor.
- Research
- The black and gold color matching paired with the golden liquor label visually presents the quality of the product, helping to gain user trust. The inside page of the outer painted box introduces the concept of the flavor wheel that is from the flavor structure of the West, which achieves visual flavor description. In this way, a design idea of professionalism and rigour is reflected so that the product can be well accepted by users.
- Inspiration
- The packaging follows the classic bottle shape of Baijiu to continue the product identity and show the charm of the East and a sense of time precipitation, arousing a spiritual resonance with local consumers. Designed based on fashionable western mixology, the flowing lines and reliefs lead to a vigorous modernity to satisfy the taste of western users. The design team well blended two cultures in sharp contrast to convey a harmonious beauty, helping to form an exclusive symbol of this product.
- Project Duration
- The project began in Jingdezhen City in December 2021 and was completed in Jingdezhen City in February 2022.
- Operation Flow
- The round and smooth black-glazed ceramic body combined with the flowing and abstract reliefs and lines on its surface gives a more layered experience of grip and touch. The pattern on the bottleneck draws inspiration from Chinese composite flowers and western scroll grass, visually conveying charm of the product blending Chinese and western cultures. Via rigorous information layout and color contrast, the classy label increases fun of reading for users.
- Team Members
- HN LIU
FANG TAI
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