Prakrishi मधु-वेष्टनम् by Vishal Vora is a highly esteemed winner of the very prestigious 2023 A' Design Award रजतपुरस्कारः in संवेष्टन अभिकल्पना Competition Category.
रजतम्संवेष्टनम्· 2023
Prakrishi मधु-वेष्टनम्
by Vishal Vora
Client: Prakrishi
A' Design Award रजतपुरस्कारः Winner in संवेष्टनम् Category
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About Prakrishi मधु-वेष्टनम्
प्रकृषि इति षड्विध-स्वादयुक्तानां मधूनां श्रेण्याः कृते निर्मितं वेष्टन-अभिकल्पनम् अस्ति। इयं श्रेणी विद्यमानस्य ब्राण्ड्-नाम्नः विस्तारं करोति, तस्य न्यूनतम-शैलीं विपुलं श्वेत-रिक्तस्थानं च रक्षति। मधुमक्षिका-पक्षेषु आधारितं शैलीकृतं चित्राङ्कनं मुख्य-दृश्य-साधनरूपेण कार्यं करोति। एतत् चित्राङ्कनं मधु-श्रेण्यै विशिष्टां पहिचानं ददाति, क्रेतॄणां कृते विपणि-फलके षट् स्वादानां पृथक्करणे च साहाय्यं करोति। प्रत्येकं मधु काच-कूपिकायां पूर्यते, यस्याः औन्नत्यं १८० मिलीमीटर-परिमितं विस्तारः च १०० मिलीमीटर-परिमितः अस्ति। कूपिकायाः नामपत्रं पिधान-आवरणं च प्राकृतिक-श्वेत-वयनयुक्ते कागदे मुद्रिते स्तः।
The Recognition
About the A' Design Award रजतपुरस्कारः
Prakrishi मधु-वेष्टनम् A' Design Award रजतपुरस्कारस्य विजेता अस्ति; अयम् अत्यसाधारणतया प्रतिष्ठितः सम्मानः सर्वोच्चश्रेणीयेभ्यः सुन्दरेभ्यः प्रभावशालिभ्यश्चाभिकल्पेभ्यो दीयते। रजतविजेतारोऽतितेजस्विन्योऽत्यन्तं सृजनशीलाश्च कृतयः सन्ति, ताः स्वाभिकल्पकानाम् उत्कृष्टां विशेषज्ञतां प्रतिभां सूक्ष्मप्रज्ञां च प्रदर्शयन्ति। Prakrishi मधु-वेष्टनम् अद्भुतं प्रदर्शनीयं कार्यम् उल्लेखनीयतया व्यावसायिकं गम्भीरनवोन्मेषयुक्तं च भविष्यतीति प्रत्याशा क्रियते। A' Design Award रजतपुरस्कारं जितवद् एतद् अभिकल्पकार्यम् अतीवोल्लेखनीयः प्रशंसित आविष्कारोऽस्ति, यो लाभं ददाति कलाया विज्ञानस्याभिकल्पस्य प्रौद्योगिक्याश्च सीमा विस्तारयति च। Prakrishi मधु-वेष्टनम् बहुभिरीर्ष्यमाणा सृष्टिरस्ति, या कामना उद्बोधयति, सकारात्मकभावान् आनयति, विस्मयस्य आश्चर्यस्य च स्फुलिङ्गान् प्रज्वालयति।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Range of 6 distinct flavored honeys for the mother brand Prakrishi
The transliteration of bee wings into an aesthetic manner as a visual device that not just creates an eye-catching graphic but also delivers sufficient visual information to the consumer to make an informed decision at the shelf.
the usual lot where we see the insect in its so-called natural (and well, a boring) avatar. But here, the same bee turns into a heart-warming messenger! - Dimensions & Packaging
- Height 180mm X Width 100mm X Width 100mm
- Tags
- Honey, Packaging, Branding, Motif, illustration
- Production Technology
- We have used Glass bottle as a Primary container and bottle label and Lid cover have been printed on Natural white texture paper.
- Design Challenge
- Challenge was to create a product extension for the mother brand Prakrishi - which has several other segments under it - this range of 6 distinct flavored honey faced a challenge to maintain the fine balance. on one hand, it should have a distinguished identity as product segment but without being too away from the flagship brand's visual grammar.
- Research
- Understand the consumer mind set and need of the very market it is going to sell,
- Inspiration
- As we can see, the design parameters of the flagship brand have lots of white space and minimal approach to it. so we carried forward the same principles and used only the necessary part of the graphic to convey the whole story without moving away from the packaging and design guidelines.
- Project Duration
- The project started in Jan 2021 in India and finished in March 2021 in India,
- Operation Flow
- Project was designed completely in design studio, from sourcing of bottle to selection of exact paper for to get desired result, after that complete set of mock-ups was given to the printer to get right result.
- Patents
- None
- Team Members
- Vishal Vora
- Image Credits
- Vishal Vora (Sol Benito)
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