Happy Petty पालतुपशु-खाद्य-आवरणम् by Luo Heng is a highly esteemed winner of the very prestigious 2023 A' Design Award कांस्यपुरस्कारः in संवेष्टन अभिकल्पना Competition Category.
कांस्यम्संवेष्टनम्· 2023
Happy Petty पालतुपशु-खाद्य-आवरणम्
by Luo Heng
Client: Shenzhen Megacombine Technology Co., Ltd
A' Design Award कांस्यपुरस्कारः Winner in संवेष्टनम् Category
Verified Award Winner
Verify Award Status for #144363The Design
About Happy Petty पालतुपशु-खाद्य-आवरणम्
हैप्पी-पेट्टी-नामिका इयं मार्जार-खाद्याय आवरण-रचना अस्ति। एषा शृङ्खला षड् चित्रित-पात्राणि उपयुङ्क्ते, प्रत्येकं पात्रं च भिन्न-प्रकारस्य मार्जार-खाद्यस्य प्रतिनिधित्वं करोति। परिधानानि, वर्णाः, चित्रात्मक-तत्त्वानि च एकस्मात् पात्रात् अन्यत्र परिवर्तन्ते, तेन प्रत्येकम् आवरणं विशिष्टं व्यक्तित्वं धारयति। एतानि पात्राणि प्रसिद्ध-चित्रकलानां रूपेभ्यः वस्त्र-प्रसिद्ध-व्यक्तिभ्यश्च प्रेरितानि सन्ति। दीप्त-वर्णाः ध्यानाकर्षणाय पारम्परिक-पालतुपशु-खाद्यावरणात् दूरं गन्तुं च उपयुज्यन्ते। इयं रचना आधुनिक-जनानां पालतुपशूनां च सहजीवनस्य अभिव्यक्तिं लक्ष्यीकरोति।
The Recognition
About the A' Design Award कांस्यपुरस्कारः
Happy Petty पालतुपशु-खाद्य-आवरणम् A' Design Award कांस्यपुरस्कारस्य विजेता अस्ति; अयम् उच्चप्रतिष्ठितः सम्मानः सृजनशीलतया उद्भावनकौशलेन तीक्ष्णप्रज्ञया च विशिष्टेभ्य उत्कृष्टेभ्योऽभिकल्पेभ्यो दीयते। कांस्यविजेतारः प्रचुरकौशलयुक्ता उल्लेखनीयतया सृजनशीलाश्च शिल्पकृतयः सन्ति, याः स्वाभिकल्पकानां विपुलम् अनुभवं कल्पनाशक्तिं साधनसम्पन्नतां च प्रमाणयन्ति। Happy Petty पालतुपशु-खाद्य-आवरणम् अत्यन्तं मूल्यवान् प्रशंसितः प्रियश्च पदार्थः, उल्लेखनीयतया व्यावसायिको नवोन्मेषयुक्तश्च भविष्यतीति प्रत्याशा क्रियते। A' Design Award कांस्यपुरस्कारं जितवद् एतद् अभिकल्पकार्यं कलाविज्ञानाभिकल्पप्रौद्योगिकीनां श्रेष्ठतमाः पद्धतीः समावेशयति सूक्ष्मांशेषु ध्यानाच्च उत्कृष्टम् अस्ति। Happy Petty पालतुपशु-खाद्य-आवरणम् अस्माकम् आवश्यकताः सुन्दरं पूरयति, कामनाः स्पृशति, भावान् मोहयति, जिज्ञासां चाकर्षयति।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a kind of pet cat food that combines fashion figures and art. Through six unique character images to correspond different types of cat food, through different characters of cloths, colors, elements, reflecting highly personalized character images and product packaging, also to meet the needs of the female customers. Happy Petty creates a unique fashion brand image, conveys the aesthetic trend of pets and young people with visual language, creates an interesting and very different brand.
- Dimensions & Packaging
- Width 200mm, Depth 300mm, Height 330mm, Weight 6.8kg
- Tags
- Cat Food, Pet, Happy Petty
- Design Challenge
- We hope to convey a concept of the coexistence of modern people and pets. Inspired by famous painting figures and fashion celebrities, we use bright colors to attract consumers' attention and break through the traditional pet packaging design.
We designed six unique characters of cat food to meet the diversity of cat-loving people's choice. Through the change of clothes, colors and elements of different characters, we can reflect the highly personalized characters and product packaging. - Research
- This is a kind of pet cat food that combines fashion figures and art，unique fashion brand image, conveys the aesthetic trend of pets and young people with visual language, creates an interesting and very different brand, and solves the needs of brand identification.
Pets bring us not only companionship, but also the source of happiness and healthy life. Therefore, the packaging design also wants to convey the concept of coexistence between modern people and pets. - Inspiration
- More and more people regard pets as one of their family members, so they have higher and higher requirements for pet products. However, most of the pet packaging design in the market are very traditional. Therefore, we hope to use the creative idea of combining famous person and famous painting with pets to convey the concept of coexistence of people and pets through design.
- Project Duration
- The project started in Shenzhen in June 2021 and the design was completed in December 2022
- Patents
- Copyright：Shenzhen Megacombine Technology Co., Ltd
- Team Members
- Design Director
Luo Heng
Illustrator
Li Shuangshuang/ Xiao Liping
3D Designer
Wan Shiwei/Wang Zhangjian - Image Credits
- Copyright：Shenzhen Megacombine Technology Co., Ltd
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