Zhuojiu मद्यवेष्टनम् by Shenzhen Jinjia New Smart-pkg Co., Ltd is a highly esteemed winner of the very prestigious 2023 A' Design Award सुवर्णपुरस्कारः in संवेष्टन अभिकल्पना Competition Category.
सुवर्णम्संवेष्टनम्· 2023
Zhuojiu मद्यवेष्टनम्
by Shenzhen Jinjia New Smart-pkg Co., Ltd
Client: Shenzhen Jinjia New Smartpackaging Co., Ltd
A' Design Award सुवर्णपुरस्कारः Winner in संवेष्टनम् Category
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The Design
About Zhuojiu मद्यवेष्टनम्
झुओजिउ इति चीनदेशीयमद्यस्य वेष्टनपरिकल्पनम् अस्ति। कूप्याः आकारः परशोः प्रेरणया निर्मितः, यः बलेन सम्बद्धं वस्तु अस्ति। बाह्यपेटिका पुनःप्राप्तकाष्ठात् कर्तिता अस्ति, तस्यां च एका दरारः दृश्यते, यथा परशुना विदारिता स्यात्। पात्रं काचनिर्मितम् अस्ति। पेटिकायां कूप्यां वा किमपि मुद्रणं न कृतम्, उत्पादनाम च अङ्गारेण उत्कीर्णम् अस्ति। पेटिका ३०० मिलीमीटर् उन्नता, १८० मिलीमीटर् दीर्घा, १२० मिलीमीटर् च विस्तृता अस्ति। कूपी १८० मिलीमीटर् उन्नता अस्ति। काष्ठपेटिका रक्षितुं शक्यते, पश्चात् अलङ्काररूपेण पुनः उपयोक्तुं च शक्यते।
The Recognition
About the A' Design Award सुवर्णपुरस्कारः
Zhuojiu मद्यवेष्टनम् A' Design Award सुवर्णपुरस्कारस्य विजेता अस्ति; अयम् अपरिमितं प्रतिष्ठितः सम्मानः प्रथमश्रेणीयेभ्यो विस्मयजनकेभ्य उत्कृष्टेभ्यश्चाभिकल्पेभ्यो दीयते। सुवर्णविजेतारोऽत्यन्तं नवोन्मेषिन्यो गहनदूरदर्शिन्यस्तेजोभिश्चक्षुराकर्षिण्यश्च सृष्टयः सन्ति, याः स्वाभिकल्पकानां प्रतिभां प्रज्ञां कौशलं च प्रतिबिम्बयन्ति। Zhuojiu मद्यवेष्टनम् सर्वाधिकप्रशंसितः प्रवृत्तिनिर्माता स्मारकीय आविष्कारो भविष्यतीति प्रत्याशा क्रियते, योऽभूतपूर्वं मूल्यं ददाति। A' Design Award सुवर्णपुरस्कारं जितवद् एतद् अभिकल्पकार्यं दर्शनीया आदृता परियोजना अस्ति, या कलाया विज्ञानस्याभिकल्पस्य प्रौद्योगिक्याश्च सीमा महता लाभेन विस्तारयति। Zhuojiu मद्यवेष्टनम् तीव्राः कामना उद्बोधयति, उत्साहं जनयति, सृजनशीलताम् उत्साहयति, अस्मान् मोहयति च।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- "Zhuo (Drinking)", whose original meaning is to pour and drink wine, is from the poem " Drinking Alone under the Moon" by the ancient Chinese poet Li Bai. Therefore, from the perspective of strength, concretized the thoughts and feelings of the image by skillfully integrating " hard" and "soft" into the axe and mountains and trees, so that people can imagine the flavor of this Chinese Liquor when they see this packaging of ethereal beauty at a glance.
- Dimensions & Packaging
- The box is 300mm high, 180mm long and 120mm wide. The bottle is 180 mm high
- Tags
- strength, ecology, hardness, wine
- Production Technology
- Product composition: The container is made of glass. The outer packaging is cut from raw wood. No printing process is used on boxes and bottles and the main product names are engraved with charcoal.
- Design Challenge
- In the early stage of this product, we had difficulty assembling waste wood into boxes. Later, this problem was solved by reaching an agreement with the wood factory.
- Research
- This project is based on the environmental protection concept of no process and no pollution. In this way, reuse the waste wood blocks and the products can be reused as ornament later.
- Inspiration
- The inspiration of the wine bottle shape comes from the "axe" that represents power, so use "power" as the design idea to express the spirit of Chinese Liquor Drinking. The appearance of the bottle is reminiscent of an axe. The box is made of wood with a crack split by the axe, thus expressing the fiery taste of the Chinese Liquor with rigidity and destructive power.
- Project Duration
- The project will be started in Shenzhen in March 2022, completed in August 2022, and exhibited in Shenzhen in August 2022.
- Operation Flow
- This project is designed and manufactured in China. The design, all detailed specifications and mass production of the product were completed within 12 months in China.
- Team Members
- Chairman: Huang Hua
General Manager: Yang Mingyu
Design Manager: Xie Yi
Designer: Cheng Tiansheng
three-dimensional: Ma Zhicheng
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