Effortless वेष्टनरचना (पैकेजिंग् डिजाइन्) by E2W Studio is a highly esteemed winner of the very prestigious 2023 A' Design Award रजतपुरस्कारः in संवेष्टन अभिकल्पना Competition Category.
रजतम्संवेष्टनम्· 2023
Effortless वेष्टनरचना (पैकेजिंग् डिजाइन्)
by E2W Studio
Client: E2W Studio
A' Design Award रजतपुरस्कारः Winner in संवेष्टनम् Category
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The Design
About Effortless वेष्टनरचना (पैकेजिंग् डिजाइन्)
एफर्टलेस् इति व्यक्तिगतकेशसंरक्षण-ब्राण्डस्य वेष्टनरचना अस्ति। अयं ब्राण्डः केशप्रकारस्य, निवासपर्यावरणस्य, केशसज्जाभ्यासानां च आधारेण त्रिशताधिकानि सूक्ष्माणि केशसंरक्षणसमाधानानि प्रददाति। वेष्टनं केवलं कार्यात्मकसूचनाः वहति, याः स्पष्टे दृश्यक्रमे विन्यस्ताः सन्ति, येन कार्यं रूपं च एकीकृतं भवति। लोगो-चिह्नं मानवीय-सान्स्-सेरिफ्-अक्षरशैलीम् उपयुङ्क्ते, प्रतीकं च E-अक्षरं सूक्ष्मया मापनरेखया संयोजयति। १ अनुपाते १.४१४ इति अनुपातम् आधारीकृत्य परिवर्तनशीलं जालपद्धतिः प्रत्येकं विन्यासं मार्गदर्शयति। प्रत्येकं वेष्टनं ५२ मि.मी. विस्तारे, ५२ मि.मी. गभीरतायां, १९० मि.मी. औन्नत्ये च मीयते।
The Recognition
About the A' Design Award रजतपुरस्कारः
Effortless वेष्टनरचना (पैकेजिंग् डिजाइन्) A' Design Award रजतपुरस्कारस्य विजेता अस्ति; अयम् अत्यसाधारणतया प्रतिष्ठितः सम्मानः सर्वोच्चश्रेणीयेभ्यः सुन्दरेभ्यः प्रभावशालिभ्यश्चाभिकल्पेभ्यो दीयते। रजतविजेतारोऽतितेजस्विन्योऽत्यन्तं सृजनशीलाश्च कृतयः सन्ति, ताः स्वाभिकल्पकानाम् उत्कृष्टां विशेषज्ञतां प्रतिभां सूक्ष्मप्रज्ञां च प्रदर्शयन्ति। Effortless वेष्टनरचना (पैकेजिंग् डिजाइन्) अद्भुतं प्रदर्शनीयं कार्यम् उल्लेखनीयतया व्यावसायिकं गम्भीरनवोन्मेषयुक्तं च भविष्यतीति प्रत्याशा क्रियते। A' Design Award रजतपुरस्कारं जितवद् एतद् अभिकल्पकार्यम् अतीवोल्लेखनीयः प्रशंसित आविष्कारोऽस्ति, यो लाभं ददाति कलाया विज्ञानस्याभिकल्पस्य प्रौद्योगिक्याश्च सीमा विस्तारयति च। Effortless वेष्टनरचना (पैकेजिंग् डिजाइन्) बहुभिरीर्ष्यमाणा सृष्टिरस्ति, या कामना उद्बोधयति, सकारात्मकभावान् आनयति, विस्मयस्य आश्चर्यस्य च स्फुलिङ्गान् प्रज्वालयति।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Effortlesss is China's first precise customized hair-care brand. In order to meet the personalized needs of hair care, the brand starts from the characteristics of the hair of Chinese, based on domestic soil, climate, and environment for many years of careful research and development. Therefore it offers more than 300 customized and precise hair care solutions for consumers of all hairstyles, living environments, and styling habits.
- Dimensions & Packaging
- Width 52mm x Depth 52mm x Height 190mm
- Tags
- Oriental Aesthetics, Natural, Conflict, Reconcile, Accurate
- Production Technology
- The font used for logo is Humanist sans serif. It is modern and simple, like the Sans serif typeface, and also has the soft beauty of changing serif body lines, which is very in line with effortless's brand style.
The brand symbol combines the initial letter E with the precise scale line, combining the brand name with the brand concept. - Design Challenge
- The ratio is taken from the "Fang Wu Xie Qi" in eastern culture, that is, we often say that there are squares in a circle and there are circles in a square. Statistically, it is 1:1.414. Compared with the western golden ratio, the eastern ""Fang Wu Xie Qi" is also known as the silver ratio. The use of this proportion is also to contain the Oriental aesthetics in the design.
- Research
- Oriental aesthetics give people an indescribable feeling, and we try to make this feeling rational with the brand initials "E" and "L" as the format, using a multidimensional and variable way to build a set of a variable grid system.
The brand can change the layout proportion according to the actual design requirements, and the variable grid system can effectively solve the problem of brand visual systematization. - Inspiration
- Each information on the product is functional which is to make explanations. In the case of not adding any decorative information, the functional information is processed and a reasonable visual moving order is laid out, which completes the solution of information as function and function as aesthetics.
Data algorithms and natural essential oils, consistent with data schemes and natural formulations, both conflict and reconcile. - Project Duration
- The project was completed in 2021.
- Operation Flow
- Function equals aesthetics is the core concept of the internationalism style. Under the Oriental context, exploring the internationalism style with an Oriental sense is key to this project.
- Image Credits
- N/A
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