Tangible Design इत्यनेन कृतं New 1930 चलच्चित्रस्य दृश्यपरिचयः इति आलेखिका, चित्रण एवं दृश्य सम्प्रेषण अभिकल्पना प्रतियोगितावर्गे 2023 A' Design Award कांस्यपुरस्कारः इत्यस्य अत्यन्तं प्रतिष्ठितः विजेता अस्ति।
कांस्यम्आलेखिका· 2023
New 1930 चलच्चित्रस्य दृश्यपरिचयः
कर्तृ Tangible Design
ग्राहकः: Lotte Cinema
आलेखिका वर्गे A' Design Award कांस्यपुरस्कारः विजेता
सत्यापितपुरस्कारविजेता
#147029 कृते पुरस्कारस्थितिं सत्यापयतुपरिकल्पना
New 1930 चलच्चित्रस्य दृश्यपरिचयः विषये
एतत् स्थानस्य स्वरं शैलीं च सुसङ्गतरूपेण प्रकटयति यत् ब्राण्डसंप्रेषणस्य कार्यक्षमतां वर्धयति। एतद् भित्तिपट्टिकाप्रतिमानात् संकेतपट्टिकाः, भित्तिचित्राणि, चित्रसङ्केताश्च निरूपयति ये स्मृतिमयं शास्त्रीयं च स्थानं प्रतिनिधत्ते। भित्तिपट्टिका एकः रामः अस्ति यः आनन्दप्रदानुभवाणां मञ्चरूपेण ब्राण्डं प्रतीकयति। अपि च, एषा प्रतिमानम् आधुनिकपुनर्व्याख्यानम् अस्ति यत् शिल्पकल्पनं सुनम्यं कृत्वा विविधप्रयोगेषु प्रयोक्तुं समर्थं करोति।
मान्यता
A' Design Award कांस्यपुरस्कारः विषये
New 1930 चलच्चित्रस्य दृश्यपरिचयः A' Design Award कांस्यपुरस्कारस्य विजेता अस्ति; अयम् उच्चप्रतिष्ठितः सम्मानः सृजनशीलतया उद्भावनकौशलेन तीक्ष्णप्रज्ञया च विशिष्टेभ्य उत्कृष्टेभ्योऽभिकल्पेभ्यो दीयते। कांस्यविजेतारः प्रचुरकौशलयुक्ता उल्लेखनीयतया सृजनशीलाश्च शिल्पकृतयः सन्ति, याः स्वाभिकल्पकानां विपुलम् अनुभवं कल्पनाशक्तिं साधनसम्पन्नतां च प्रमाणयन्ति। New 1930 चलच्चित्रस्य दृश्यपरिचयः अत्यन्तं मूल्यवान् प्रशंसितः प्रियश्च पदार्थः, उल्लेखनीयतया व्यावसायिको नवोन्मेषयुक्तश्च भविष्यतीति प्रत्याशा क्रियते। A' Design Award कांस्यपुरस्कारं जितवद् एतद् अभिकल्पकार्यं कलाविज्ञानाभिकल्पप्रौद्योगिकीनां श्रेष्ठतमाः पद्धतीः समावेशयति सूक्ष्मांशेषु ध्यानाच्च उत्कृष्टम् अस्ति। New 1930 चलच्चित्रस्य दृश्यपरिचयः अस्माकम् आवश्यकताः सुन्दरं पूरयति, कामनाः स्पृशति, भावान् मोहयति, जिज्ञासां चाकर्षयति।
परिकल्पनायाः पृष्ठतः
सम्वादसामग्री
परिकल्पकेन प्रदत्ताः श्रेयसि, दलसदस्याः तान्त्रिकविवरणानि च।
- अद्वितीयगुणाः
- Uniqueness is added to the design by emphasizing one of the innate properties of LOTTE cinema, the classiness of the cinema itself. The design is developed successfully with interactive visual assets that allow users to experience the nostalgia of visiting an old cinema, as well as being able to fully experience the multiplex of modern media contents. All of this was possible with an underlying understanding of the target audience and their needs along with a modern reinterpretation of the wainscoting.
- आयामाः एवं सम्पुटीकरणम्
- For the Cinema Entry Signage, the studio worked with Tank 1.2mm galvanized sheet iron with the designated color (3M 7725-12) and finished it with a paint finish. Next, they worked with Thk 3mm Acrylic with the designated color (3M 7725-131) that has been lasered and finished with paint. They then stuck the piece together with a Thk 3mm PC (used for lighting) along with the front sheet. Lastly, they finished by adhering to a sheet cutting (Black3c). They worked with a 1,300mm X 200mm size.
For Directional Wall Graphic, the front is Thk 100mm acrylic (PANTONE 1235C / 710C) with a paint finish, and the sides (3M 7725-12) are silk printed after they were finished with paint. The size is 110 X 1350 mm. - सूचकशब्दाः
- Brand Identity, Graphic, Cinema Branding, Signage, Multiplex, Pictogram, Brand Design, Visual Archive, Logo Design, Corporate Identity
- उत्पादनप्रौद्योगिकी
- The reason why Studio Tangible shifted their focus on wainscoting of the cinema interior was that the motif aligned with LOTTE cinema's brand philosophy as well as the innate values of the film industry. As the slogan of LOTTE cinema is "Happy Memories", they resonated with the act of capturing the moments of happiness by taking pictures and videos, wanting that moment to last forever. Hence, they were able to get insights on signifying the diverse experiences customers experience on the platform.
- परिकल्पना-आह्वानम्
- With the nature of the cinema environment being dark, they had the goal of making the graphics and signage stand out for it to be well seen. Hence, they utilized different color options to project the graphics. Gold and black was the chosen color as it gives off an elegant and premium look and feel, and the gold giving the shining visual. Neon was used as a sub color by interpreting the classics to represent a modern image.
- अनुसन्धानम्
- Studio Tangible carefully dissected different elements of classy space designs by LOTTE Cinema. The arch, wainscoting, greek pillars, and spiral stairs were elements that were in consideration to use.
Amongst all the different classic motifs, they considered wainscoting as an element that emits a screen-like feel to the customers, as well as acts as a frame when extended to various touch-points. It was a suitable graphic motif to represent multiplex. They referenced various journals and images related to Art Deco, amongst which were the '1925 Paris Exhibition' (1999), and 'Art Deco Interiors: Decoration and Design Classics of the 1920s ' by Patricia Bayer. - प्रेरणा
- Studio Tangible was in charge of recreating the visuals inspired by different interior elements of the cinema. With the wainscoting used in the interior being the main motif, they were inspired by the Art Deco style of execution in the 1930s. They interpreted the 'Dual Frame' in a modern way and used this graphic as a key element through both the space and visuals. This altogether harmonized to create a consistent aesthetic and brand experience. The 'Dual Frame' form from the wainscoting is applied infinitely on different signages, and pictograms by extending, minimizing, and combining.
- परियोजनाकालः
- The Project started in November 2019 in Seoul and finished in August 2020 in Seoul, and was launched in Dogok branch in August 2020.
- प्रचालनप्रवाहः
- In spaces like multiplexes where content and services are abundant, flow plays an important factor in the overall brand experience. Studio Tangible has strategized ways to deepen the interaction of the customers' experience in the cinema by working with an interior designer. The wall graphics within the space, and pictograms were appropriately applied with a natural flow of movement in consideration.
- एकस्वानि
- Copyrights belong to Tangible Design, 2020.
- दलसदस्याः
- Creative Director: Yoon Seuk Shim
Design Strategy: Somin Lee
Designer: Jungsun Shin
Designer: Seohee Min - चित्रश्रेयः
- #1 : Photographer Yoon Seuk Shim, Lotte Cinema, 2020.
#2: Photographer Yoon Seuk Shim, Lotte Cinema, 2020.
#3 : Photographer Yoon Seuk Shim, Lotte Cinema, 2020.
#4: Photographer Yoon Seuk Shim, Lotte Cinema, 2020.
#5: Photographer Yoon Seuk Shim, Lotte Cinema, 2020.
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