Red Wave प्रवेशद्वारम् by Maiko Mochizuki and Rei Nishitani is a highly esteemed winner of the very prestigious 2023 A' Design Award सुवर्णपुरस्कारः in व्यापार प्रदर्शनी स्थापत्य, आभ्यन्तर एवं प्रदर्शन अभिकल्पना Competition Category.
सुवर्णम्व्यापार प्रदर्शनी· 2023
Red Wave प्रवेशद्वारम्
by Maiko Mochizuki and Rei Nishitani
Client: Murayama Inc
A' Design Award सुवर्णपुरस्कारः Winner in व्यापार प्रदर्शनी Category
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- Verified Award Winner
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The Design
About Red Wave प्रवेशद्वारम्
"रक्तलहरी" इति आन्तर्राष्ट्रीयालेखाकलाप्रदर्शनी-२०२२ इत्यस्य प्रवेशसंरचनारूपेण स्थापिता आसीत्। एषा प्रौद्योगिक्या सम्भवितस्य समृद्धरक्तवर्णस्य तथा च तेन प्रेरितस्य हृदयस्पन्दनस्य द्योतिका अस्ति। ऊर्जस्विन् रक्तवर्णः तरलरूपं च कोविड्-जनितस्थगितावस्थानां भयं विना सक्रियव्यापारवार्तासहितं उत्साहपूर्णं प्रदर्शनं प्रतीकयति स्म। "रक्तलहरी" स्थानान्तर्गतविशेषप्रदर्शनक्षेत्रे, मार्गदर्शकचिह्नेषु, जालस्थसामग्र्यां च अभिकल्पनासंकल्पनारूपेण प्रयुक्ता, येन आगन्तुकानां भ्रमणजनिततनावं न्यूनीकर्तुम् एकत्वबोधः प्रदत्तः।
The Recognition
About the A' Design Award सुवर्णपुरस्कारः
Red Wave प्रवेशद्वारम् A' Design Award सुवर्णपुरस्कारस्य विजेता अस्ति; अयम् अपरिमितं प्रतिष्ठितः सम्मानः प्रथमश्रेणीयेभ्यो विस्मयजनकेभ्य उत्कृष्टेभ्यश्चाभिकल्पेभ्यो दीयते। सुवर्णविजेतारोऽत्यन्तं नवोन्मेषिन्यो गहनदूरदर्शिन्यस्तेजोभिश्चक्षुराकर्षिण्यश्च सृष्टयः सन्ति, याः स्वाभिकल्पकानां प्रतिभां प्रज्ञां कौशलं च प्रतिबिम्बयन्ति। Red Wave प्रवेशद्वारम् सर्वाधिकप्रशंसितः प्रवृत्तिनिर्माता स्मारकीय आविष्कारो भविष्यतीति प्रत्याशा क्रियते, योऽभूतपूर्वं मूल्यं ददाति। A' Design Award सुवर्णपुरस्कारं जितवद् एतद् अभिकल्पकार्यं दर्शनीया आदृता परियोजना अस्ति, या कलाया विज्ञानस्याभिकल्पस्य प्रौद्योगिक्याश्च सीमा महता लाभेन विस्तारयति। Red Wave प्रवेशद्वारम् तीव्राः कामना उद्बोधयति, उत्साहं जनयति, सृजनशीलताम् उत्साहयति, अस्मान् मोहयति च।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Red Wave was installed as the entrance structure for International Graphic Arts Show 2022, a comprehensive international exhibition for the printing and related industries. The design combines the beauty of an artwork with the functionality of an entrance gate. The energetic red color and fluid form symbolize the exhibition, which is full of enthusiasm with active business negotiations, not fearing the stagnant conditions caused by the Covid.
- Dimensions & Packaging
- Width 27700mm x Depth 8440mm x Height 4000mm
- Tags
- Entrance, Gate, Registration, Exhibition, Printing industry, Red, Wave
- Production Technology
- We used a wrinkle-free fabric for striped molding which allows the graphic design to show through on both sides even printed on one side. The red colors are all slightly different and the lighting effects provide further color variation and movement. For the foundation of the molding, we used leased system products. The fabric served not only as decoration but also as a fixation for the foundation, minimizing the number of columns. This combines beauty with reduced environmental impact.
- Design Challenge
- The biggest challenge was how to define the presence of this entrance. What we imagined from the exhibition theme, "Venture into the innovation!" was that IGAS, where people's adventurous spirit intersects, is like an ocean, where visitors pass through great waves. Finally, through repeated trial and error in design, the dynamic and organically beautiful entrance design was produced by its combination of straight and curved lines.
- Research
- We researched and examined the design of the International Graphic Arts Show 2022 to preserve its brand. The annual entrance to the exhibition has a unique air about it, somehow unchanging despite its changing form. We focused our research on creating a continuous structure like the architecture of the Tokyo Big Sight: the venue of this event, and on integrating the conflicting shapes of straight and curved lines into a single form.
- Inspiration
- IGAS is a showcase of the rich colors created by advanced printing technology, and we felt that we should visualize this beautiful and functional aspect of it. "Red Wave" means the "rich red" made possible by technology and the "movement of our heart" that is moved by it. In the simple form of a series of straight lines, the entrance gate functionally expresses that it is a gateway to emotion by using a precise gradation of colors to create the brightest red in the center of the passageway.
- Project Duration
- Installed at Tokyo Big Sight for 5 days from November 24 to November 28, 2022
- Operation Flow
- Red Wave had a special presence because it was installed on the main street of Tokyo Big Sight, the venue for this show. Red Wave was used not only as the name of the entrance, but also as a design concept for the special exhibition area, guidance signs, online contents, etc. within the venue, giving it a sense of unity. This reduces visitors' stress of moving around.
- Team Members
- Maiko Mochizuki
Rei Nishitani - Image Credits
- Image #1: Photographer / Kudo Original Photo.Co,.Ltd, Red Wave, 2022.
Image #2: Photographer / Kudo Original Photo.Co,.Ltd, Red Wave, 2022.
Image #3: Photographer / Kudo Original Photo.Co,.Ltd, Red Wave, 2022.
Image #4: Photographer / Kudo Original Photo.Co,.Ltd, Red Wave, 2022.
Image #5: Photographer / Kudo Original Photo.Co,.Ltd, Red Wave, 2022.
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