Spicy Shrimp Soybean Sauce सॉस-वेष्टनम् by Wei Li - Orange One is a highly esteemed winner of the very prestigious 2023 A' Design Award सुवर्णपुरस्कारः in संवेष्टन अभिकल्पना Competition Category.
सुवर्णम्संवेष्टनम्· 2023
Spicy Shrimp Soybean Sauce सॉस-वेष्टनम्
Client: Shenzhen Orange One Advertising Design Co., Ltd
A' Design Award सुवर्णपुरस्कारः Winner in संवेष्टनम् Category
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The Design
About Spicy Shrimp Soybean Sauce सॉस-वेष्टनम्
स्पाइसी श्रिम्प सोयाबीन सॉस इति चिङ्गटलेपस्य (श्रिम्प पेस्ट) वेष्टनपरिकल्पना अस्ति। तीव्रान् प्रकटवर्णांश्च प्रयुञ्जानेभ्यः सदृशोत्पादेभ्यो भिन्नतया इदं वेष्टनं सरलं प्राकृतिकं च मार्गम् अनुसरति। बाह्यवेष्टने मुख्यचित्रतत्त्वरूपेण सुलेखनशैल्या लिखितः चिङ्गटाक्षरः विद्यते। आन्तरिकघटे सरलरेखाचित्रयुक्तं नामपत्रं वर्तते। मृदुमत्स्यपिटकाकृतिः उत्पादाय उष्णं प्राकृतिकं च स्वरूपं ददाति। सम्पूर्णे वेष्टने किमपि अविघटनीयं प्लास्टिकं नास्ति, येन नदीनां मृत्तिकायाश्च हानिः न्यूनीभवति। पर्यावरणसंरक्षणविषये जागरूकतां वर्धयितुम् अपि इयं परिकल्पना उद्दिष्टा अस्ति।
The Recognition
About the A' Design Award सुवर्णपुरस्कारः
Spicy Shrimp Soybean Sauce सॉस-वेष्टनम् A' Design Award सुवर्णपुरस्कारस्य विजेता अस्ति; अयम् अपरिमितं प्रतिष्ठितः सम्मानः प्रथमश्रेणीयेभ्यो विस्मयजनकेभ्य उत्कृष्टेभ्यश्चाभिकल्पेभ्यो दीयते। सुवर्णविजेतारोऽत्यन्तं नवोन्मेषिन्यो गहनदूरदर्शिन्यस्तेजोभिश्चक्षुराकर्षिण्यश्च सृष्टयः सन्ति, याः स्वाभिकल्पकानां प्रतिभां प्रज्ञां कौशलं च प्रतिबिम्बयन्ति। Spicy Shrimp Soybean Sauce सॉस-वेष्टनम् सर्वाधिकप्रशंसितः प्रवृत्तिनिर्माता स्मारकीय आविष्कारो भविष्यतीति प्रत्याशा क्रियते, योऽभूतपूर्वं मूल्यं ददाति। A' Design Award सुवर्णपुरस्कारं जितवद् एतद् अभिकल्पकार्यं दर्शनीया आदृता परियोजना अस्ति, या कलाया विज्ञानस्याभिकल्पस्य प्रौद्योगिक्याश्च सीमा महता लाभेन विस्तारयति। Spicy Shrimp Soybean Sauce सॉस-वेष्टनम् तीव्राः कामना उद्बोधयति, उत्साहं जनयति, सृजनशीलताम् उत्साहयति, अस्मान् मोहयति च।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Different from other shrimp pastes with strong and prominent colors in the market, the packaging adopts the expression of primitive nature and Back to Basics. The outer packaging mainly uses a calligraphy shrimp character as an expression. The inner jar label is also a simple line drawing. The whole package does not contain non-degradable plastic, it can reduce the harm to rivers and soil and help to reduce the pollution of people’s food . awakens people's awareness of environmental protection.
- Dimensions & Packaging
- 75x75x255mm
- Tags
- Sauce, shrimp, seasoning, chili paste
- Production Technology
- The whole package does not contain non-degradable plastic, it can reduce the harm to rivers and soil and help to reduce the pollution of people’s food . It also makes consumers who buy shrimp paste feel the sustainability of the product and awakens people's awareness of environmental protection.
- Design Challenge
- Packaging structure and packaging material
- Research
- Create the most special packaging with the most basic color matching and the most original techniques.
Raise consumer awareness of eco-friendly packaging while give the packaging opening a sense of occasion
Use potoshop、Adobe Illustrator software - Inspiration
- his shrimp paste packaging is different from the rigid machine production packaging. The softness of the fish basket can be used to add a soft, ecologically healthy feel to the product, and create a kind of joy of going down to the river and touching shrimps, simplicity of returning to nature, To make a warm package. Compared with products of the same type, this product has more feelings and authenticity. We hope this feeling can also bring the environment back to that simple era.
- Project Duration
- The project started in Shenzhen in March 2020 and ended in Shenzhen in May 2020
- Operation Flow
- This shrimp paste packaging is different from the rigid machine production packaging. The softness of the fish basket can be used to add a soft, ecologically healthy feel to the product, and create a kind of joy of going down to the river and touching shrimps, simplicity of returning to nature, To make a warm package. Compared with products of the same type, this product has more feelings and authenticity. We hope this feeling can also bring the environment back to that simple era.
- Team Members
- Designer:Wei Li
- Image Credits
- picture#1：designer Wei Li,Spicy shrimp soybean sauce,2020
picture#2：designer Wei Li,Spicy shrimp soybean sauce,2020
picture#3：designer Wei Li,Spicy shrimp soybean sauce,2020
picture#4：designer Wei Li,Spicy shrimp soybean sauce,2020
picture#5：designer Wei Li,Spicy shrimp soybean sauce,2020
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