37Design इत्यनेन कृतं Changbai Snow जलकूपीवेष्टनरचना इति संवेष्टन अभिकल्पना प्रतियोगितावर्गे 2023 A' Design Award रजतपुरस्कारः इत्यस्य अत्यन्तं प्रतिष्ठितः विजेता अस्ति।
रजतम्संवेष्टनम्· 2023
Changbai Snow जलकूपीवेष्टनरचना
कर्तृ 37Design
ग्राहकः: Nongfu Spring
संवेष्टनम् वर्गे A' Design Award रजतपुरस्कारः विजेता
सत्यापितपुरस्कारविजेता
#149297 कृते पुरस्कारस्थितिं सत्यापयतुपरिकल्पना
Changbai Snow जलकूपीवेष्टनरचना विषये
चांगबाई-हिमम् इति चीनदेशस्य ईशान्यभागे स्थितस्य चांगबाईपर्वतस्य वनेभ्यः प्राप्तस्य प्राकृतिकस्रोतोजलस्य कूपीबद्धजलार्थं वेष्टनरचना अस्ति। लेबलम् कूप्याः उभयोः पार्श्वयोः मुद्रितम् अस्ति। अग्रभागे जलस्रोतक्षेत्रस्य संरक्षितप्राणिनां छिद्रितं चित्रम् अस्ति, पृष्ठभागे च हिमाच्छादितपर्वतदृश्यस्य छायाचित्रम् अस्ति। कूप्याः अन्तः स्थितं जलं लेन्सवत् कार्यं करोति पृष्ठचित्रं च विस्तारयति। कूप्याः परिभ्रमणेन दृष्टिभेदप्रभावः (पैरलैक्स) उत्पद्यते येन दृश्यं चलत् इव प्रतीयते। कूप्याः शीर्षभागः हिमस्फटिकाकृतिभिः सह पर्वताकारेण कर्तितः अस्ति।
मान्यता
A' Design Award रजतपुरस्कारः विषये
Changbai Snow जलकूपीवेष्टनरचना A' Design Award रजतपुरस्कारस्य विजेता अस्ति; अयम् अत्यसाधारणतया प्रतिष्ठितः सम्मानः सर्वोच्चश्रेणीयेभ्यः सुन्दरेभ्यः प्रभावशालिभ्यश्चाभिकल्पेभ्यो दीयते। रजतविजेतारोऽतितेजस्विन्योऽत्यन्तं सृजनशीलाश्च कृतयः सन्ति, ताः स्वाभिकल्पकानाम् उत्कृष्टां विशेषज्ञतां प्रतिभां सूक्ष्मप्रज्ञां च प्रदर्शयन्ति। Changbai Snow जलकूपीवेष्टनरचना अद्भुतं प्रदर्शनीयं कार्यम् उल्लेखनीयतया व्यावसायिकं गम्भीरनवोन्मेषयुक्तं च भविष्यतीति प्रत्याशा क्रियते। A' Design Award रजतपुरस्कारं जितवद् एतद् अभिकल्पकार्यम् अतीवोल्लेखनीयः प्रशंसित आविष्कारोऽस्ति, यो लाभं ददाति कलाया विज्ञानस्याभिकल्पस्य प्रौद्योगिक्याश्च सीमा विस्तारयति च। Changbai Snow जलकूपीवेष्टनरचना बहुभिरीर्ष्यमाणा सृष्टिरस्ति, या कामना उद्बोधयति, सकारात्मकभावान् आनयति, विस्मयस्य आश्चर्यस्य च स्फुलिङ्गान् प्रज्वालयति।
परिकल्पनायाः पृष्ठतः
सम्वादसामग्री
परिकल्पकेन प्रदत्ताः श्रेयसि, दलसदस्याः तान्त्रिकविवरणानि च।
- अद्वितीयगुणाः
- Nongfu Spring Changbai Mountain White Snow Natural Spring Water.
Changbai Mountain White Snow Natural Spring Water is derived from the primitive forests of Changbai Mountain following melting of the ice and snow covering the northeast regions of China. The mountain in this region is covered with white snow all year round.
A visit to this remote water source in the Changbai Mountain creates a feeling of a magnificent and vibrant environment characterized by presence of rare and lively animals in the natural water source ecosystem.
We hope that consumers can immerse themselves in this precious water source, which is a home to rare animals, by turning the bottle and observing the agile figures of wild animals and the changing light and shadow of the real-life snow mountain.
Furthermore, we hope that this product can awaken people's love for nature and their sense of responsibility and emotion towards environmental protection. - आयामाः एवं सम्पुटीकरणम्
- Width 60mm x Depth 220mm x Height 220mm
- सूचकशब्दाः
- Packaging Design,Beverages,Label design
- उत्पादनप्रौद्योगिकी
- "Simplicity and modernity. Carefully creating an immersive sensory interactive experience."
The overall design embodies simplicity and modernity, presenting consumers with a carefully crafted immersive sensory experience.
"Under existing production conditions, produce the results that best fit the design."
The bottle label design uses double-sided printing, with the front displaying a hollowed-out image of protected animals from the Changbai Mountain water source area, and the back showing a real-life snowy mountain landscape from the same area. During the designing process, various perspectives of the foreground and background were overlaid and repeatedly tested to achieve the best performance. During printing, the ink coverage and transparency were repeatedly tested to determine the best balance point. For white printing and scratch-resistant surface treatment, various different processes were compared and the most stable solution was selected. Considering the cost limitations of mass-produced products, a compromise was made in the transparency of the packaging material, allowing a specific pattern to be visible from the back, reducing the difficulty of the printing process while balancing cost and production stability. - प्रेरणा
- We have identified a method of achieving fulfilling experience solely through printing. It was a challenging yet enjoyable task to convey themes of life and nature and create a strong feeling on a label with a display-effective visual area of only 8x10cm. We discovered that printing patterns on the surface of a bottle alone can not create the immersive feeling of being present nor depict the advantages of water quality and source.
We observed that light refraction by water can enlarge images and curve their edges, like a magnifying glass, instantly opening up the field of vision and revealing details. Therefore, we filled the bottle with water and affixed landscape photos on the back side of the bottle, creating a lens effect that intensifies the spatial and depth perception through the visual parallax of the human eye. This created a strong sense of the foreground and background.
The label design was printed on both sides of the bottle, with the front featuring a hollow image of animal protection in the Changbai Mountain water source area, and the back displaying the real-life snowy mountain landscape in the Changbai Mountain water source area. As you rotate the bottle, the focus of your eyes shifts between the foreground and background, creating a parallax effect that makes the stationary scenery appear to move as if you were looking around. This creates spatial and immersive feelings instantly. The mountain-shaped cutting surface at the top of the bottle also depicts kaleidoscopic patterns such as ice crystals. The entire interactive concept is novel and interesting. - परियोजनाकालः
- Nongfu Spring 2021 April launched a new product Changbai Snow
- प्रचालनप्रवाहः
- The label design was printed on both sides of the bottle, with the front featuring a hollow image of animal protection in the Changbai Mountain water source area, and the back displaying the real-life snowy mountain landscape in the Changbai Mountain water source area. As you rotate the bottle, the focus of your eyes shifts between the foreground and background, creating a parallax effect that makes the stationary scenery appear to move as if you were looking around. This creates spatial and immersive feelings instantly. The mountain-shaped cutting surface at the top of the bottle also depicts kaleidoscopic patterns such as ice crystals. The entire interactive concept is novel and interesting.
- दलसदस्याः
- Creative Direction： Ma Cong
Art Direction：Yang Zhen (Nongfu Spring)
Design：Ma Cong, Mei Wei
Illustration：Pan Junfan
Photography：Li Jiahao
प्रायोजितम्
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