Pattern उपहार-आवरण-पत्रम् by Gao He is a highly esteemed winner of the very prestigious 2023 A' Design Award लौहपुरस्कारः in आलेखिका, चित्रण एवं दृश्य सम्प्रेषण अभिकल्पना Competition Category.
लौहम्आलेखिका· 2023
Pattern उपहार-आवरण-पत्रम्
by Gao He
Client: Creative Design Studio of Anshan Normal University
A' Design Award लौहपुरस्कारः Winner in आलेखिका Category
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- Verified Award Winner
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The Design
About Pattern उपहार-आवरण-पत्रम्
अयं आकृतिबन्धः (Pattern) पारम्परिक-चीनी-आकृतिमोटिफ्-आधारितः उपहार-आवरण-पत्र-अभिकल्पः अस्ति। ज्वाला-मत्स्य-चर्मचटक-(वल्गुली)-रूपेभ्यः गृहीताः अमूर्त-आलेख्याः (abstract graphics) संयोज्य ड्रैगन-शिरसः आकृतिः निर्मिता। ड्रैगन-मोटिफ् ऊर्ध्वाधर-क्षैतिज-चतुरस्रैः पुनः-पुनः स्थाप्यते, येन एकः निरन्तरः आकृतिबन्धः निर्मीयते। एतत् पत्रम् उच्च-घनत्व-विशिष्ट-पत्रे चतुर्वर्ण-मुद्रण-(four-color printing)-द्वारा उत्पाद्यते। अयं अभिकल्पः उत्पाद-संवेष्टन-(packaging)-मुद्रित-प्रचार-सामग्री-कार्टन-अभिकल्पेषु अपि प्रयुज्यते। अस्य उद्देश्यं पारम्परिक-चीनी-सौन्दर्यशास्त्रस्य आधुनिक-अभिकल्पेन सह सङ्गमः वर्तते।
The Recognition
About the A' Design Award लौहपुरस्कारः
Pattern उपहार-आवरण-पत्रम् A' Design Award लौहपुरस्कारस्य विजेता अस्ति; इदं प्रतिष्ठितं मान्यताप्रदानं तेभ्य उत्तमेभ्योऽभिकल्पेभ्यो दीयते ये सुनिर्मितेभ्यः सृष्टिभ्योऽपेक्षिताः व्यावसायिकीः औद्योगिकीश्चावश्यकताः पूरयन्ति। लौहविजेतारः स्वनिर्मातॄणां महत् कौशलम्, उच्चां विशेषज्ञताम्, विशेषज्ञोचितां बोधशक्तिं सृजनसामर्थ्यं च प्रदर्शयन्ति। Pattern उपहार-आवरण-पत्रम् अत्यन्तं मूल्यवती प्रशंसिता प्रिया च सृष्टिर्व्यावहारिका नवोन्मेषयुक्ता च भविष्यतीति प्रत्याशा क्रियते। A' Design Award लौहपुरस्कारं जितवद् एतद् अभिकल्पकार्यम् उद्योगस्य श्रेष्ठतमाः पद्धतीः समन्वयति ज्ञानेन प्रतिभया च संयुक्तानि सक्षमप्राविधिकलक्षणानि च धारयति। Pattern उपहार-आवरण-पत्रम् स्वसूक्ष्मसमीक्षायाः कारणाद् आद्रियते जीवनस्तरसुधारम् अर्पयितुं च निर्मितम् अस्ति, यद् विश्वम् उत्तमतरं स्थानं कर्तुं साहाय्यं करोति।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The work selects Chinese traditional patterns and uses graphic language to form the head of the dragon. According to the isomorphic design of flame, fish, bat, etc. In the traditional pattern, the faucet structure is repeated and arranged together with the vertical and horizontal squares, and the abstract patterns are combined again to form a continuous wrapping paper pattern, which combines the traditional Chinese aesthetics with the modern design aesthetics.
- Dimensions & Packaging
- Printing illustrations:800mm (H) x 800mm (W) (sheet size), Data size::1800mm (H) x 1800mm (W), 300dpi, cmyk.
- Tags
- Pattern, Paper, Gift, Packaging, Product, Graphic design
- Production Technology
- The gift paper adopts four-color printing technology and high-density special paper, which is widely used in product packaging and shading design of various types of paper.
- Design Challenge
- The difficulty of project design lies in the extraction and application of traditional culture, so that gift paper products have their unique performance style and meet the aesthetic needs of contemporary young people. In addition, there are the unique style of paper gift brands, the creation of artistic effects, the effect of young people's aesthetic acceptance, and social feedback after sales.
- Research
- The existing gift paper packaging on the market is rich and diverse, but the traditional culture design paper is not much, and the user's experience of traditional culture is not satisfied. Therefore, through the combination of traditional pattern extraction design and modern design and layout, the new visual design will be carried out, and the traditional Chinese culture will resonate with consumers through the graphic language, satisfy consumers' emotional experience of cultural culture, and improve brand uniqueness and popularity.
- Inspiration
- Through the visual design of gift paper patterns and the extension design of cultural and creative products, explore the visual novelty artistic expression form of gift paper, extract abstract graphics according to different traditional Chinese patterns, and form its unique order by repeated and continuous arrangement, use graphic language to express the application of traditional patterns in packaging paper, and attract the love of young consumers.
- Project Duration
- The project starts in October 2022 and ends in December 2022 in Shenyang, China
- Operation Flow
- In order to highlight the characteristics of traditional aesthetics and modern design, gift wrapping paper is used for product packaging, printing promotional materials, and carton design respectively. People are in close contact with packaging to feel the artistic charm of traditional Chinese culture and the artistic aesthetics of modern design.
- Image Credits
- Image #1 : Illustrator Gao He, 2022.
Image #2 : Illustrator Gao He, 2022.
Image #3 : Illustrator Gao He, 2022.
Image #4 : Photographer Gao He, 2022.
Image #5 : Photographer Gao He, 2022.
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