Intangible Heritage चित्रणश्रेणी by Zhou Xiaoshu is a highly esteemed winner of the very prestigious 2023 A' Design Award रजतपुरस्कारः in आलेखिका, चित्रण एवं दृश्य सम्प्रेषण अभिकल्पना Competition Category.
रजतम्आलेखिका· 2023
Intangible Heritage चित्रणश्रेणी
by Zhou Xiaoshu
Client: Northeastern University of China
A' Design Award रजतपुरस्कारः Winner in आलेखिका Category
- 36,754
- Verified Award Winner
- Verify Award Status for #149429
The Design
About Intangible Heritage चित्रणश्रेणी
अमूर्तसंस्कृतिविरासतः (Intangible Heritage) इति चीनदेशस्य अमूर्तसांस्कृतिकविरासतविषये त्रयाणां चित्रणानां श्रेणी अस्ति। एतानि चित्रणानि पिपा-वाद्यकलां, लोंगछ्वान्-सेलादोन्-मृत्पात्रकलां, त्सिगोंग्-दीपोत्सवं च प्रदर्शयन्ति। प्रत्येकं चित्रं वेक्टर्-डिजाइन-तन्त्रांशेन आलिखितम् अस्ति, येन सूक्ष्मविवरणानि बृहत्सु मुद्रणपरिमाणेषु अपि तीक्ष्णानि तिष्ठन्ति। मुद्रितपत्राणां परिमाणम् ८०० गुणितम् ८०० मिलीमीटर्-मात्रम् अस्ति। पारम्परिकविषयाः आधुनिकदृश्यभाषायां परिवर्तिताः सन्ति, ये अन्तर्जाले, मुद्रणमाध्यमेषु, पुस्तकेषु, चित्रसंग्रहेषु च उपयोगाय योग्याः। एतासां परम्पराणां विषये जनसामान्यस्य ज्ञानवर्धनं कर्तुम् एव अस्य उद्देश्यम् अस्ति।
The Recognition
About the A' Design Award रजतपुरस्कारः
Intangible Heritage चित्रणश्रेणी A' Design Award रजतपुरस्कारस्य विजेता अस्ति; अयम् अत्यसाधारणतया प्रतिष्ठितः सम्मानः सर्वोच्चश्रेणीयेभ्यः सुन्दरेभ्यः प्रभावशालिभ्यश्चाभिकल्पेभ्यो दीयते। रजतविजेतारोऽतितेजस्विन्योऽत्यन्तं सृजनशीलाश्च कृतयः सन्ति, ताः स्वाभिकल्पकानाम् उत्कृष्टां विशेषज्ञतां प्रतिभां सूक्ष्मप्रज्ञां च प्रदर्शयन्ति। Intangible Heritage चित्रणश्रेणी अद्भुतं प्रदर्शनीयं कार्यम् उल्लेखनीयतया व्यावसायिकं गम्भीरनवोन्मेषयुक्तं च भविष्यतीति प्रत्याशा क्रियते। A' Design Award रजतपुरस्कारं जितवद् एतद् अभिकल्पकार्यम् अतीवोल्लेखनीयः प्रशंसित आविष्कारोऽस्ति, यो लाभं ददाति कलाया विज्ञानस्याभिकल्पस्य प्रौद्योगिक्याश्च सीमा विस्तारयति च। Intangible Heritage चित्रणश्रेणी बहुभिरीर्ष्यमाणा सृष्टिरस्ति, या कामना उद्बोधयति, सकारात्मकभावान् आनयति, विस्मयस्य आश्चर्यस्य च स्फुलिङ्गान् प्रज्वालयति।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The theme of this project is Zigong Lantern Festival, Pipa Art and Longquan Celadon. They are valuable intangible cultural heritage of China. Draw three artistic illustrations by computer to creatively show the essence of these cultures. The combination of computer technology and traditional art has the characteristics of creativity, design and application. This set of works is to let the public know more about China's intangible cultural heritage and inherit traditional culture.
- Dimensions & Packaging
- Printing illustrations:800mm (H) x 800mm (W) (sheet size), Data size::1800mm (H) x 800mm (W), 300dpi, RGB.
- Tags
- Intangible cultural heritage, pipa art, Longquan celadon, Zigong Lantern Festival, illustration, computer painting.
- Production Technology
- This series of illustrations are drawn by illustrator vector design software. It consists of super-high-level printing technology and manufacturing technology, thus highlighting the visual effect of the poster and showing exquisite and beautiful illustration details.
- Design Challenge
- The difficulty lies in accurately grasping the essence of three intangible cultural heritages, the proper integration of modern aesthetics and traditional culture, the aesthetic standards of modern audiences and the combination of computer technology and traditional culture.
- Research
- Intangible cultural heritage is a treasure of the world. Pipa art, Zigong Lantern Festival and Longquan celadon are important representatives of China's intangible cultural heritage. This series of illustrations transforms the unique culture into the power of creative visual design. The researcher investigated three non-legacy techniques and drew a series of non-legacy illustrations using computer vector painting technology. People can better understand China's intangible cultural heritage through network communication and printing.
- Inspiration
- The combination of intangible cultural heritage and modern design is the source of a series of illustration concepts. On the basis of traditional culture, intangible cultural heritage is transformed into modern design language by computer technology, which is applied to the Internet, print media, books, photo albums, publicity pages and other forms of expression to spread China's excellent traditional culture and display cultural innovation achievements.
- Project Duration
- Understanding the Intangible Heritage launched in China 2022.
- Operation Flow
- The key point is to attract the public with elegant visual effects, and the combination of modern aesthetic illustrations and traditional culture attracts the public's aesthetic interest.
- Image Credits
- Image #1 : Illustration Zhou Xiaoshu&Huo kai, 2022.
Image #2 : Illustration Zhou Xiaoshu, 2022.
Image #3 : Illustration Zhou Xiaoshu, 2022.
Image #4 : Illustration Zhou Xiaoshu, 2022.
Image #5 : Illustration Zhou Xiaoshu, 2022.
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