Nu Us Supplement दृश्य-पहचान by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2023 A' Design Award लौहपुरस्कारः in आलेखिका, चित्रण एवं दृश्य सम्प्रेषण अभिकल्पना Competition Category.
लौहम्आलेखिका· 2023
Nu Us Supplement दृश्य-पहचान
Client: Salvita Design
A' Design Award लौहपुरस्कारः Winner in आलेखिका Category
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The Design
About Nu Us Supplement दृश्य-पहचान
नु उस् इति विटामिन-पूरक-ब्रैण्डस्य कृते एका दृश्य-पहचान अस्ति। लोगोचिह्नं चतुर्णां बृहदक्षराणां (upper case letters) संयोजनेन एकं समेकितं प्रतिबिम्बं निर्मिमीते। अक्षराणि कृशेन समेन च टङ्कलिपि-प्रकारेण (typeface) तीक्ष्णप्रान्तैः सुसंगतान्तरैश्च युक्तानि सन्ति, येन चिह्नं स्पष्टं सुपाठ्यं च तिष्ठति। पूरकं दिवा-रात्रि-कैप्सूल-रूपेण विक्रीयते। प्रातःकालीनाः कैप्सूलाः श्वेतशीशीयां रात्रिकालीनाश्च कृष्णशीशीयां स्थाप्यन्ते। सरलौ सूर्यचन्द्राकारौ उज्ज्वल-पीतवर्णेन भेदं दर्शयतः। एषः न्यूनतमः (minimal) अभिकल्पः लेबलेषु, व्यवसाय-पत्रिकासु (business cards), क्रयोपकरण-थैलीषु (shopping bags) च प्रयुज्यते।
The Recognition
About the A' Design Award लौहपुरस्कारः
Nu Us Supplement दृश्य-पहचान A' Design Award लौहपुरस्कारस्य विजेता अस्ति; इदं प्रतिष्ठितं मान्यताप्रदानं तेभ्य उत्तमेभ्योऽभिकल्पेभ्यो दीयते ये सुनिर्मितेभ्यः सृष्टिभ्योऽपेक्षिताः व्यावसायिकीः औद्योगिकीश्चावश्यकताः पूरयन्ति। लौहविजेतारः स्वनिर्मातॄणां महत् कौशलम्, उच्चां विशेषज्ञताम्, विशेषज्ञोचितां बोधशक्तिं सृजनसामर्थ्यं च प्रदर्शयन्ति। Nu Us Supplement दृश्य-पहचान अत्यन्तं मूल्यवती प्रशंसिता प्रिया च सृष्टिर्व्यावहारिका नवोन्मेषयुक्ता च भविष्यतीति प्रत्याशा क्रियते। A' Design Award लौहपुरस्कारं जितवद् एतद् अभिकल्पकार्यम् उद्योगस्य श्रेष्ठतमाः पद्धतीः समन्वयति ज्ञानेन प्रतिभया च संयुक्तानि सक्षमप्राविधिकलक्षणानि च धारयति। Nu Us Supplement दृश्य-पहचान स्वसूक्ष्मसमीक्षायाः कारणाद् आद्रियते जीवनस्तरसुधारम् अर्पयितुं च निर्मितम् अस्ति, यद् विश्वम् उत्तमतरं स्थानं कर्तुं साहाय्यं करोति।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The logotype seamlessly blends four bold upper case letters into a cohesive image. Created using a sleek and elegant font, this logo is at once modern and timeless, conveying a sense of professionalism, sophistication, and strength. Thin strokes and sharp edges convey a sense of precision and attention to detail, while the even spacing and consistent thickness of the strokes ensure that the logo is easy to read and visually appealing.
- Dimensions & Packaging
- Label is Width 163 mm x Height 60 mm, Business card: 55 mm x 91 mm, Shopping bag: 320 mm x 172 mm x 260 mm
- Tags
- Supplement, immunity, logotype, visual identity, brand identity, graphic design, branding, Salvita Bingelyte, Salvita Design, Lithuania
- Production Technology
- Screen printing
- Design Challenge
- The name was chosen for its simple words. Nu Us is pronounced as new us, therefore the meaning of the name is to feel new again. The primary objective was to develop a product that could induce a sense of tranquility, rather than adding more chaos to an already stressful life. Therefore, the design was opted for a minimalistic approach that would not overload the consumers with too many visual elements. Although this was challenging, it succeeded in creating a clean and simple design that stands out.
- Research
- Nowadays, it is crucial to have a design that is straightforward and uncomplicated. The brand has opted for a minimalistic approach, using basic fonts and limited colors that create a relaxed and uncomplicated vibe. Despite the simplicity, the design effectively distinguishes between the day and night capsules, ensuring clarity, functionality and quality.
- Inspiration
- Design studio developed the brand design, packaging and visuals for Nu Us vitamin supplements. As a result of the stress and anxiety caused by recent years, consumers are searching for ways to boost their immune system and improve their health. These supplements consist of two day and night pills that provide a balanced daily dose and maximum vitamin absorption, supporting immunity twenty four hours.
- Project Duration
- Started in August 2022 and finished February 2023 in Vilnius, Lithuania.
- Operation Flow
- The morning capsules are contained in a white bottle, whereas the night capsules are placed in a black bottle. The packaging has been designed in a simple yet elegant manner using the colors black and white to reflect the highest quality. Additionally, to make the design more appealing, these designs use simple sun and moon shapes in bright yellow to catch the eye. Yellow shines with optimism, happiness and has the ability to infuse energy, and evoke positive emotions.
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