Odaya Home संवेष्टनम् by Elena Gamalova is a highly esteemed winner of the very prestigious 2023 A' Design Award लौहपुरस्कारः in संवेष्टन अभिकल्पना Competition Category.
लौहम्संवेष्टनम्· 2023
Odaya Home संवेष्टनम्
Client: ODAYA Home
A' Design Award लौहपुरस्कारः Winner in संवेष्टनम् Category
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The Design
About Odaya Home संवेष्टनम्
ओदय होम संवेष्टनेन हस्तसिवन-जालिकायाः शिल्पकौशलं तथा अलङ्काराणां प्रतीकात्मक-मूल्यं प्रतिबिम्बयितव्यम् आसीत्। मयूर-आकृतिः, ओदय होम-इत्यस्य प्रथम-केयर-एण्ड-लव-कलेक्शन-इत्यस्मिन् मूल-तत्त्वम्, गृहस्य पारम्परिक-रक्षकः अस्ति। संवेष्टन-डिज़ाइनेन मयूर-प्रतिमा स्वर्णिम-पिच्छ-जाल-रूपेण विकसिता, यत् स्वयम् जाली-निर्माणं स्मारयति। उपहार-पेटिकायाः ढक्कनस्य आभ्यन्तरे ब्राण्ड-कथा वर्णिता, सूक्ष्म-कागद-पत्रे च ब्राण्ड-घोषणया "You belong and this is home, Odaya Home" इति सह अन्तर्गत-कार्पास-साटीन-वस्त्राय कोमल-आवरणं प्रदत्तम्।
The Recognition
About the A' Design Award लौहपुरस्कारः
Odaya Home संवेष्टनम् A' Design Award लौहपुरस्कारस्य विजेता अस्ति; इदं प्रतिष्ठितं मान्यताप्रदानं तेभ्य उत्तमेभ्योऽभिकल्पेभ्यो दीयते ये सुनिर्मितेभ्यः सृष्टिभ्योऽपेक्षिताः व्यावसायिकीः औद्योगिकीश्चावश्यकताः पूरयन्ति। लौहविजेतारः स्वनिर्मातॄणां महत् कौशलम्, उच्चां विशेषज्ञताम्, विशेषज्ञोचितां बोधशक्तिं सृजनसामर्थ्यं च प्रदर्शयन्ति। Odaya Home संवेष्टनम् अत्यन्तं मूल्यवती प्रशंसिता प्रिया च सृष्टिर्व्यावहारिका नवोन्मेषयुक्ता च भविष्यतीति प्रत्याशा क्रियते। A' Design Award लौहपुरस्कारं जितवद् एतद् अभिकल्पकार्यम् उद्योगस्य श्रेष्ठतमाः पद्धतीः समन्वयति ज्ञानेन प्रतिभया च संयुक्तानि सक्षमप्राविधिकलक्षणानि च धारयति। Odaya Home संवेष्टनम् स्वसूक्ष्मसमीक्षायाः कारणाद् आद्रियते जीवनस्तरसुधारम् अर्पयितुं च निर्मितम् अस्ति, यद् विश्वम् उत्तमतरं स्थानं कर्तुं साहाय्यं करोति।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The objective was to create packaging that evokes centuries-old traditions in fine needlework and the strong symbolism of textile ornaments, used by generations of women in every home, town, and country. Elegant and graceful, handcrafted designs on lace and woven fabrics of exquisite quality have been the true luxury, a mark of status with a story to tell. Similar to the handcrafted textile product contained in it, the packaging needed to convey a sense of uniqueness and timelessness, craftsmanship through impeccable details.
- Dimensions & Packaging
- Box (large): Width 430 mm х Depth 100 mm x Height 380 mm with Lid: Height 50 mm
Box (small): Width 340 mm x 240 mm x 35 mm with Lid: Height 20 mm - Tags
- artisanal bed linen, packaging, visual identity, luxury box, luxury packaging, craftsmanship
- Production Technology
- Paper boxes with gold foil stamped logo on the top.
Tissue paper with printed pattern on it.
Transparent sticker with gold foil monogram of the brand.
Ribbon printed with the logo in gold. - Design Challenge
- The challenge was to create packaging that evoke cultural and traditional heritage and at the same time modern life and unforgettable interiors, so the product could stand out and appeal to the target audience to bring it home.
By using the peacock, Odaya Home succeeded in conveying an imposing brand image as one of the leading artisanal bed linen companies. - Research
- The design is based on a deep study of European heritage ornaments and craftsmanship techniques in the textile arts. The research included a review of printed archives in libraries, museums, journal reviews, and artists' homes. Recreating heritage symbols, breathing life into centuries-old techniques, and empowering local artisans were the main factors taken into consideration during the phase of research and design.
- Inspiration
- The packaging is part of a branding project for an artisanal bed linen company. In order to accentuate the beauty of the handcrafted product themselves, the box packaging was decided to be in white color.
The peacock, a bird admired for its beauty, is a heritage symbol of core family values. Recreated in gold foil, the peacock is given the aura of eternal beauty and value, a brand illustration and symbol, but also the inspiration behind Odaya’s iconic first textile collection, Care and Love. - Project Duration
- The project started in June 2022 and finished in March 2023, in Sofia, Bulgaria.
- Operation Flow
- The box could be reused to treasure memories, as letters, postcards, small collectibles objects, or as a
storage box. - Patents
- Copyrights belong to Elena Gamalova, 2023.
- Image Credits
- Illustration and design: Elena Gamalova, 2023
Video Credits: ODAYA Home
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