Rebud Healing Garden ब्रान्ड-पहचान-रचना by Jingling Zheng is a highly esteemed winner of the very prestigious 2024 A' Design Award कांस्यपुरस्कारः in आलेखिका, चित्रण एवं दृश्य सम्प्रेषण अभिकल्पना Competition Category.
कांस्यम्आलेखिका· 2024
Rebud Healing Garden ब्रान्ड-पहचान-रचना
Client: Jingling Zheng
A' Design Award कांस्यपुरस्कारः Winner in आलेखिका Category
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The Design
About Rebud Healing Garden ब्रान्ड-पहचान-रचना
समावेशनस्य भावेन ReBud प्रकृत्या सह संवादार्थं पवित्रान् आश्रयान् रचितवान्। वैज्ञानिक-अनुसन्धाने प्रतिष्ठितम् एतत् निमग्न-प्राकृतिक-अनुभवैः कल्याणं संवर्धयति। समावेशी स्थानानि सजागताम् अनुकम्पां प्रत्यास्थां च प्रोत्साहयन्ति। चिकित्सा-उद्याने आशा मूलीभवति, पुनरुत्थानः प्रस्फुटति, सम्बन्धित्वं च समृध्यते। ReBud-मध्ये चिकित्सीय-अनुभवानां पटः प्रतीक्षते - शान्तिदायक-योग-सत्रेभ्यः आरभ्य अन्तरङ्ग-सङ्गीत-विरामान्, पुस्तक-मण्डली-सम्मेलनान्, मुक्ताकाश-कला-क्रीडां च।
The Recognition
About the A' Design Award कांस्यपुरस्कारः
Rebud Healing Garden ब्रान्ड-पहचान-रचना A' Design Award कांस्यपुरस्कारस्य विजेता अस्ति; अयम् उच्चप्रतिष्ठितः सम्मानः सृजनशीलतया उद्भावनकौशलेन तीक्ष्णप्रज्ञया च विशिष्टेभ्य उत्कृष्टेभ्योऽभिकल्पेभ्यो दीयते। कांस्यविजेतारः प्रचुरकौशलयुक्ता उल्लेखनीयतया सृजनशीलाश्च शिल्पकृतयः सन्ति, याः स्वाभिकल्पकानां विपुलम् अनुभवं कल्पनाशक्तिं साधनसम्पन्नतां च प्रमाणयन्ति। Rebud Healing Garden ब्रान्ड-पहचान-रचना अत्यन्तं मूल्यवान् प्रशंसितः प्रियश्च पदार्थः, उल्लेखनीयतया व्यावसायिको नवोन्मेषयुक्तश्च भविष्यतीति प्रत्याशा क्रियते। A' Design Award कांस्यपुरस्कारं जितवद् एतद् अभिकल्पकार्यं कलाविज्ञानाभिकल्पप्रौद्योगिकीनां श्रेष्ठतमाः पद्धतीः समावेशयति सूक्ष्मांशेषु ध्यानाच्च उत्कृष्टम् अस्ति। Rebud Healing Garden ब्रान्ड-पहचान-रचना अस्माकम् आवश्यकताः सुन्दरं पूरयति, कामनाः स्पृशति, भावान् मोहयति, जिज्ञासां चाकर्षयति।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- ReBud creates inclusive spaces that provide opportunities to connect with nature and cultivate positive values, such as mindfulness, compassion, and resilience. Through the healing garden, ReBud aims to inspire hope, support recovery, and foster a sense of belonging. ReBud offers a variety of therapeutic activities including yoga sessions, intimate musical performances, book club gatherings, and outdoor painting and sketching sessions.
- Dimensions & Packaging
- The sizes vary based on their different uses.
- Tags
- Branding, Branding Identity, Logo, Botanical Garden, Healing, Sustainability
- Production Technology
- ReBud derives its inspiration from the 're-' prefix and 'bud', symbolizing the potential for individuals to bloom once more – emerging afresh from the realms of stress and pain. ReBud's logo is designed around its three core values. At the center, a heart-shaped flower is gently held by two leaf-like palms. The main colors of soothing green and gentle off-white create a healing vibe for visitors.
- Design Challenge
- A challenging aspect lies in establishing sustainability. Maximizing the impact of the peripheral products related to the botanical garden is a major concern during the design process. I aspire for items like tickets and promotional materials to serve more than just a singular purpose, inciting visitors to desire their preservation and repeated use.
- Research
- The research primarily focuses on the branding identity of other botanical gardens and the utilization of sustainable materials.
- Inspiration
- As the pressures of modern life continue to rise, scientific studies reveal that nature plays a pivotal role in both health and recovery. Amidst the urban landscape, offering a botanical garden provides individuals with a more accessible way to connect with nature, escape from stress, and contribute to post-trauma healing.
- Project Duration
- The project started in New York in February 2023 and was completed in April 2023.
- Operation Flow
- ReBud stands out not only for the diverse range of activities it offers within the botanical garden, but also for its commitment to environmental conservation and green living. The admission ticket serves a dual purpose beyond entry access – it features a daily random healing tip and can be reused as a coaster for beverages, promoting sustainability.
- Team Members
- Jingling Zheng
- Image Credits
- Jingling Zheng
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