Hunguest Hotels ब्रांड-पहचान by Eszter Laki and Reka Imre is a highly esteemed winner of the very prestigious 2024 A' Design Award कांस्यपुरस्कारः in आलेखिका, चित्रण एवं दृश्य सम्प्रेषण अभिकल्पना Competition Category.
कांस्यम्आलेखिका· 2024
Hunguest Hotels ब्रांड-पहचान
Client: Studio NUR
A' Design Award कांस्यपुरस्कारः Winner in आलेखिका Category
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The Design
About Hunguest Hotels ब्रांड-पहचान
हंगेस्ट-होटल्स् एकं ब्रांड-पहचान-रूपं कार्यम् अस्ति, यत् हंगेरी-देशीय-होटल-समूहाय निर्मितम्। इयं पहचान गुणवत्तायाः सुसंगतत्वस्य च प्रति प्रतिबद्धतां संसूचयति। अस्मिन् कार्ये विद्यमानस्य लोगो-चिह्नस्य तथा सर्वेषां दृश्य-तत्त्वानां—होटल-सङ्केत-पट्टिकाभ्यः मुद्रित-सामग्रीभ्यः यावत्—पुनः-अभिकल्पनं समाविष्टम् आसीत्। बहवः होटलाः स्पा-तथा-स्वास्थ्य-केन्द्रैः सह सम्बद्धाः सन्ति, अतः अभिकल्पनं जलेन सह सम्बन्धं दर्शयति। लोगो-चिह्नं जल-बिन्दुभिः निर्मितम् एकं बृहत्-अक्षरं "H" अस्ति, प्रधानः ब्रांड-वर्णश्च नीलः अस्ति। लेटरप्रेस्-मुद्रणं, उत्कीर्ण-चर्म-निर्मित-मेनू-आवरणानि, उत्कीर्ण-काष्ठ-सङ्केत-पट्टिकाश्च प्रयुक्तानि आसन्।
The Recognition
About the A' Design Award कांस्यपुरस्कारः
Hunguest Hotels ब्रांड-पहचान A' Design Award कांस्यपुरस्कारस्य विजेता अस्ति; अयम् उच्चप्रतिष्ठितः सम्मानः सृजनशीलतया उद्भावनकौशलेन तीक्ष्णप्रज्ञया च विशिष्टेभ्य उत्कृष्टेभ्योऽभिकल्पेभ्यो दीयते। कांस्यविजेतारः प्रचुरकौशलयुक्ता उल्लेखनीयतया सृजनशीलाश्च शिल्पकृतयः सन्ति, याः स्वाभिकल्पकानां विपुलम् अनुभवं कल्पनाशक्तिं साधनसम्पन्नतां च प्रमाणयन्ति। Hunguest Hotels ब्रांड-पहचान अत्यन्तं मूल्यवान् प्रशंसितः प्रियश्च पदार्थः, उल्लेखनीयतया व्यावसायिको नवोन्मेषयुक्तश्च भविष्यतीति प्रत्याशा क्रियते। A' Design Award कांस्यपुरस्कारं जितवद् एतद् अभिकल्पकार्यं कलाविज्ञानाभिकल्पप्रौद्योगिकीनां श्रेष्ठतमाः पद्धतीः समावेशयति सूक्ष्मांशेषु ध्यानाच्च उत्कृष्टम् अस्ति। Hunguest Hotels ब्रांड-पहचान अस्माकम् आवश्यकताः सुन्दरं पूरयति, कामनाः स्पृशति, भावान् मोहयति, जिज्ञासां चाकर्षयति।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Through their new brand design, Hunguest wanted to communicate their commitment to quality and consistency. Creating this new identity involved redesigning the existing Hunguest logo as well as all the visual aspects, from the hotel signages to the printed materials. Since many of the Hunguest hotels are connected with spa and wellness centers, it was important to show the connection with water: the logo is a capital H made up of drops of water, and the main brand color is blue.
- Tags
- hotel branding, wellness and spa, letterpress, Hungary
- Production Technology
- To express the Hunguest commitment to quality and taste, we had the opportunity to use high quality print techniques, such as letterpress printing on the businesscards and door hangers, embossed leather menu covers, and engraved wooden signages. These natural elements and textures further emphasized the brand's history, traditions, and connection to nature.
- Inspiration
- We were asked to create a new identity for Hunguest Hotels, a leading Hungarian hotel brand. It’s a huge honor for us to work on such a significant project for a well-known and respected brand that has hotels all over the country. With Hunguest's wide reach we knew that every little detail of the design would be experienced by many people.
- Project Duration
- The project started in 2020 in Hungary and finished in 2023.
- Team Members
- Eszter Laki, Réka Imre
- Image Credits
- photographs by András Zoltai and Zoltán Gali
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