RE MAX Daelim पुस्तिका-समुच्चयः by Sang Ryu is a highly esteemed winner of the very prestigious 2024 A' Design Award कांस्यपुरस्कारः in मुद्रण एवं प्रकाशित माध्यम अभिकल्पना Competition Category.
कांस्यम्मुद्रणम्· 2024
RE MAX Daelim पुस्तिका-समुच्चयः
by Sang Ryu
Client: RE/MAX Daelim
A' Design Award कांस्यपुरस्कारः Winner in मुद्रणम् Category
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The Design
About RE MAX Daelim पुस्तिका-समुच्चयः
अयं पुस्तिका-समुच्चयः दक्षिण-कोरियास्थ-अन्तर्राष्ट्रीय-स्थावर-सम्पत्ति-विशेषाधिकार-संस्थायाः Real Estate Maximums (RE MAX) नूतन-विशेषाधिकारिणः RE MAX Daelim कृते निर्मितः। अस्मिन् कोरियन-आङ्ग्ल-भाषयोः द्विभाषिकाः संस्करणाः पत्र-संचिका च सन्ति येषां सम्भावित-ग्राहकेभ्यः सम्पत्ति-विक्रेतॄणां विक्रय-क्रियाकलाप-प्रचाराय। सम्पत्ति-विक्रेतृभिः सह सहयोगेन प्रेरितः डिज़ाइनकारः विशेषाधिकार-उत्पादानां व्यापार-चिह्न-संप्रेषणं तेषां सेवानां निष्पादनस्य च विपणनाय संयोजितवान्। पुस्तिका सूचनात्मकं विषयवस्तु प्रस्तौति, पत्र-संचिका च ग्राहक-परामर्शं सुगमीकर्तुं विक्रय-प्रलेखान् धारयति।
The Recognition
About the A' Design Award कांस्यपुरस्कारः
RE MAX Daelim पुस्तिका-समुच्चयः A' Design Award कांस्यपुरस्कारस्य विजेता अस्ति; अयम् उच्चप्रतिष्ठितः सम्मानः सृजनशीलतया उद्भावनकौशलेन तीक्ष्णप्रज्ञया च विशिष्टेभ्य उत्कृष्टेभ्योऽभिकल्पेभ्यो दीयते। कांस्यविजेतारः प्रचुरकौशलयुक्ता उल्लेखनीयतया सृजनशीलाश्च शिल्पकृतयः सन्ति, याः स्वाभिकल्पकानां विपुलम् अनुभवं कल्पनाशक्तिं साधनसम्पन्नतां च प्रमाणयन्ति। RE MAX Daelim पुस्तिका-समुच्चयः अत्यन्तं मूल्यवान् प्रशंसितः प्रियश्च पदार्थः, उल्लेखनीयतया व्यावसायिको नवोन्मेषयुक्तश्च भविष्यतीति प्रत्याशा क्रियते। A' Design Award कांस्यपुरस्कारं जितवद् एतद् अभिकल्पकार्यं कलाविज्ञानाभिकल्पप्रौद्योगिकीनां श्रेष्ठतमाः पद्धतीः समावेशयति सूक्ष्मांशेषु ध्यानाच्च उत्कृष्टम् अस्ति। RE MAX Daelim पुस्तिका-समुच्चयः अस्माकम् आवश्यकताः सुन्दरं पूरयति, कामनाः स्पृशति, भावान् मोहयति, जिज्ञासां चाकर्षयति।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The designer and the realtors applied their expertise and experience in co-creating the collateral brief and deliverables. The bilingual editions are published to reach clients of all socioeconomic, geographic, and national backgrounds. The branded brochure and file folder promote the franchise as a powerhouse brand and the franchisee as a trusted operator. The brochure kit is designed to be all-inclusive, especially in empowering the realtors to perform a wider range of sales tasks.
- Dimensions & Packaging
- 210 x 297 mm
- Tags
- RE/MAX Daelim, Brochure, Co-Design, Sang Ryu
- Production Technology
- The designer executed the brochure kit to communicate the franchise brand image and the franchisee service. The cover features the cityscape of Yeouido in Seoul, where the franchisee is headquartered, as a design motif. The spreads feature the slogans, reference map, graphic figures, alphabetically indexed tables, and brandmark elements as navigable section signposts. The brochure is saddle-stitched, finished with spot coating on its cover illustrations, and printed on A4-sized paper, along with the file folder.
- Design Challenge
- What real estate sales collateral is essential to the realtors' sales activities? How can the designs represent the realtors as deserving professionals? Where are the opportunities for co-design to make practical and meaningful impacts?
- Research
- The brochure kit is designed for RE/MAX Daelim, a new franchisee of the international real estate franchise, Real Estate Maximums (RE/MAX), in South Korea. It includes bilingual editions in Korean and English and a file folder for promoting the realtors' sales activities to prospective clients. Inspired by collaboration with the realtors, the designer managed the brand communications for the franchisee products to market their services and performance. The brochure features informative content, while the file folder accommodates sales documentation to facilitate client consultation.
- Inspiration
- RE/MAX Daelim briefed on the collateral to be used in their realtors' sales activities. It is a tool for them to build client relationships leading to increased commissions. As a result, the designer co-created their first brochure kit with about 20 realtors who participated. For the brochure, participants contributed original text and photos to publish translated editions. For the file folder, they expressed its need to carry up-to-date listings and contracts for client consultation.
- Project Duration
- RE/MAX Daelim launched the brochure kit in South Korea in July 2023. The designer and the realtors participated in its co-creation from March to June 2023.
- Operation Flow
- The brochure kit is primarily used by the realtors for client consultations. With the brochure and file folder designs, they can locate information about their work, track records, and even research for sales purposes. The English edition is used to consult with clients and businesses at home and overseas. These opportunities come from the franchisee networks and client relations to utilize a translated edition as well as a PDF file.
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