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Sanat दृश्यपरिचयकल्पना by Tamer El-Menyawi

Sanat दृश्यपरिचयकल्पना by Tamer El-Menyawi is a highly esteemed winner of the very prestigious 2024 A' Design Award लौहपुरस्कारः in आलेखिका, चित्रण एवं दृश्य सम्प्रेषण अभिकल्पना Competition Category.


लौहम्आलेखिका· 2024

Sanat दृश्यपरिचयकल्पना

by Tamer El-Menyawi

Client: Tamer El-Menyawi

A' Design Award लौहपुरस्कारः Winner in आलेखिका Category

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Verified Award Winner

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Colors

The Design

About Sanat दृश्यपरिचयकल्पना

सनात् इति आन्तरिकसज्जाकल्पनायाः अलङ्करणसंस्थायाश्च कृते निर्मितः दृश्यपरिचयः वर्तते। इयं रचना लघुत्ववादं (मिनिमलिज़्म्) अमूर्तताञ्च आधृत्य कृता। सरलरेखाः आधुनिकरीत्या "S" इत्यक्षरं निर्मान्ति। एतासां रेखाणां अनुपातः स्वर्णानुपातेन (गोल्डन् रेशियो) निर्दिष्टः। सम्पूर्णे परिचये एकैव वर्णच्छाया बहुषु स्तरेषु प्रयुक्ता। संक्षिप्तं स्वरूपं संस्थायाः सन्देशं स्पष्टतया प्रत्यक्षतया च प्रकाशयितुं उद्दिष्टम्। अयं परिचयः संस्थायाः दृष्टिकोणं कल्पनापद्धतिं च प्रतिबिम्बयति। परियोजना २०२० तमस्य वर्षस्य फरवरीमासे लगभग द्वयोः सप्ताहयोः मध्ये सम्पूर्णा जाता।

The Recognition

About the A' Design Award लौहपुरस्कारः

Sanat दृश्यपरिचयकल्पना A' Design Award लौहपुरस्कारस्य विजेता अस्ति; इदं प्रतिष्ठितं मान्यताप्रदानं तेभ्य उत्तमेभ्योऽभिकल्पेभ्यो दीयते ये सुनिर्मितेभ्यः सृष्टिभ्योऽपेक्षिताः व्यावसायिकीः औद्योगिकीश्चावश्यकताः पूरयन्ति। लौहविजेतारः स्वनिर्मातॄणां महत् कौशलम्, उच्चां विशेषज्ञताम्, विशेषज्ञोचितां बोधशक्तिं सृजनसामर्थ्यं च प्रदर्शयन्ति। Sanat दृश्यपरिचयकल्पना अत्यन्तं मूल्यवती प्रशंसिता प्रिया च सृष्टिर्व्यावहारिका नवोन्मेषयुक्ता च भविष्यतीति प्रत्याशा क्रियते। A' Design Award लौहपुरस्कारं जितवद् एतद् अभिकल्पकार्यम् उद्योगस्य श्रेष्ठतमाः पद्धतीः समन्वयति ज्ञानेन प्रतिभया च संयुक्तानि सक्षमप्राविधिकलक्षणानि च धारयति। Sanat दृश्यपरिचयकल्पना स्वसूक्ष्मसमीक्षायाः कारणाद् आद्रियते जीवनस्तरसुधारम् अर्पयितुं च निर्मितम् अस्ति, यद् विश्वम् उत्तमतरं स्थानं कर्तुं साहाय्यं करोति।

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The design was based on minimalism and abstraction, using lines that form the letter s in a minimal and modern way that reflects the company’s vision and approach to design.
Dimensions & Packaging
The creative conception drew inspiration from a myriad of tones within a singular hue, embodying a deliberate and artistic strategy employed in crafting the visual identity.
Tags
Minimal, Creative, Visual Identity, Interior Design, Logo
Production Technology
This design was implemented through a minimalist approach with the golden ratio to form the letter S through simple lines.
Design Challenge
The toughest part of creating the brand identity was finding the right balance between artistic expression and professional minimalism. As someone who leans towards minimalism, it was a challenge to ensure that the design captured the richness of interior design while keeping it simple and memorable.
Research
With my artistic and scientific background on the basics of design, the minimalism approach, and the golden ratio; The only thing left to research about this design is global and local competitors in the field of work of the company that owns the visual identity, which is the field of interior design and decoration. As usual in most of my work; Before starting the design, I conduct as detailed research as possible about competitors and the trend of similar artworks to understand the nature of the field from a technical and communication standpoint.
Inspiration
Minimalism is my artistic approach that I follow in most of my work, which converged with the vision and approach of the company’s management when we communicated and discussed the design idea. We agreed on the importance of conveying the communication message in a simple and easy way, without complications or many details.
Project Duration
This design was implemented in about two weeks, in February 2020.
Operation Flow
Minimalism in the design parts and colors, along with the use of the golden ratio, gave the desired and impressive impression to most viewers of the design, whether from the work team or from the clients of the company that has the visual identity.

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