Freeway Loud त्रिआयामी उत्पाद-चलच्चित्रम् by Mateus Morgan is a highly esteemed winner of the very prestigious 2024 A' Design Award रजतपुरस्कारः in चलचित्र, दृश्यश्रव्य एवं सचेतन अभिकल्पना Competition Category.
रजतम्चलचित्रम्· 2024
Freeway Loud त्रिआयामी उत्पाद-चलच्चित्रम्
Client: Morgan Studio
A' Design Award रजतपुरस्कारः Winner in चलचित्रम् Category
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The Design
About Freeway Loud त्रिआयामी उत्पाद-चलच्चित्रम्
फ्रीवे लाउड् इति पादत्राण-ब्राण्ड-कृते निर्मितं त्रिआयामीयम् उत्पाद-चलच्चित्रम् अस्ति। अस्मिन् चलच्चित्रे औद्योगिक-परिवेशेषु पादत्राणं प्रदर्श्यते, यत्र यन्त्राणि उत्पादं जीवन्तम् इव कुर्वन्ति। पादत्राणस्य प्रतिरूपं 3ds Max इत्यस्मिन् कठिन-पृष्ठ-प्रविधिभिः छायाचित्राणि सन्दर्भरूपेण उपयुज्य निर्मितम्। वस्त्रविन्यासाः चर्म-चित्रेभ्यः अङ्कीय-तूलिकाभिश्च निर्मिताः, दृश्यानि च Vray इत्यनेन 1920 गुणित 1080 पिक्सेल-परिमाणे प्रस्तुतानि। इदं चलच्चित्रम् अन्तर्जाल-प्रयोगार्थं निर्मितम्, अस्य उद्देश्यं च व्याख्यात्मक-पाठं विना केवलं चित्रैः एव अवधानम् आकर्षयितुम् अस्ति।
The Recognition
About the A' Design Award रजतपुरस्कारः
Freeway Loud त्रिआयामी उत्पाद-चलच्चित्रम् A' Design Award रजतपुरस्कारस्य विजेता अस्ति; अयम् अत्यसाधारणतया प्रतिष्ठितः सम्मानः सर्वोच्चश्रेणीयेभ्यः सुन्दरेभ्यः प्रभावशालिभ्यश्चाभिकल्पेभ्यो दीयते। रजतविजेतारोऽतितेजस्विन्योऽत्यन्तं सृजनशीलाश्च कृतयः सन्ति, ताः स्वाभिकल्पकानाम् उत्कृष्टां विशेषज्ञतां प्रतिभां सूक्ष्मप्रज्ञां च प्रदर्शयन्ति। Freeway Loud त्रिआयामी उत्पाद-चलच्चित्रम् अद्भुतं प्रदर्शनीयं कार्यम् उल्लेखनीयतया व्यावसायिकं गम्भीरनवोन्मेषयुक्तं च भविष्यतीति प्रत्याशा क्रियते। A' Design Award रजतपुरस्कारं जितवद् एतद् अभिकल्पकार्यम् अतीवोल्लेखनीयः प्रशंसित आविष्कारोऽस्ति, यो लाभं ददाति कलाया विज्ञानस्याभिकल्पस्य प्रौद्योगिक्याश्च सीमा विस्तारयति च। Freeway Loud त्रिआयामी उत्पाद-चलच्चित्रम् बहुभिरीर्ष्यमाणा सृष्टिरस्ति, या कामना उद्बोधयति, सकारात्मकभावान् आनयति, विस्मयस्य आश्चर्यस्य च स्फुलिङ्गान् प्रज्वालयति।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The idea was to give the product a modern aspect by the use of futuristic elements and the industrial machines that brings the shoe to life.
- Dimensions & Packaging
- 1920X1080
- Tags
- shoe, cgi, footwear, fashion, 3d boot, cgi boot, vessi
- Production Technology
- The shoe was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering.
- Design Challenge
- The hardest part putting all the scenes in the same mood, considering that where a lot of different environments.
- Research
- The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
- Inspiration
- We where inspired by the industrial process and the technology involved in all the shoe construction process. As reference we used a lot of company local machines that are used on the shoe construction process.
- Project Duration
- The project toke around 2 months to get done, starting on the planning stage, in Franca, SP, Brazil.
- Operation Flow
- The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations without the need for explanatory texts. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
- Team Members
- Mateus Morgan, Murilo Secco, Carlos Masson, José Rafael, Henrique Melo, Samuel Simionato, Cadu Rosa, Vitor Fonseca
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