Shan Ling 3 संवेष्टनपेटिका by Shanghai Kuyekuye Technology Co., Ltd. is a highly esteemed winner of the very prestigious 2024 A' Design Award लौहपुरस्कारः in संवेष्टन अभिकल्पना Competition Category.
लौहम्संवेष्टनम्· 2024
Shan Ling 3 संवेष्टनपेटिका
by Shanghai Kuyekuye Technology Co., Ltd.
Client: 361°kids
A' Design Award लौहपुरस्कारः Winner in संवेष्टनम् Category
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- Verified Award Winner
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The Design
About Shan Ling 3 संवेष्टनपेटिका
शान् लिं ३ इति परिमितसंस्करणसंवेष्टनपेटिका अस्ति या क्रीडादलसमूहस्य पादत्राणानि, वस्त्राणि, उपसाधनानि च धारयति। त्रिकोणाकृतिः सामान्यचतुर्भुजपेटिकाभ्यः भिन्ना वर्तते, यया सर्वाणि वस्तूनि अन्तः समतया स्थापयितुं शक्यन्ते। एका पेटिका ३१ तः ४३ पर्यन्तपादत्राणमापानां योग्या भवति, वस्त्राणि च परिवहनकाले वलीरहितत्वार्थं वेल्लितरूपेण स्थापितानि। पर्यावरणस्नेहिद्रव्याणि उपयुक्तानि सन्ति, न्यूनीकृतं परिमाणं भारं च द्रव्योपयोगं परिवहनव्ययं च ह्रासयति। आलेखनं चीनदेशीयलिपिकलातः तथा गजद्वारं लङ्घयन्तः शफरीमत्स्यस्य पुराणकथातः प्रेरितम् अस्ति, यत्र मत्स्यः द्वारं जलं च मुख्यतत्त्वरूपेण उपयुक्तानि सन्ति।
The Recognition
About the A' Design Award लौहपुरस्कारः
Shan Ling 3 संवेष्टनपेटिका A' Design Award लौहपुरस्कारस्य विजेता अस्ति; इदं प्रतिष्ठितं मान्यताप्रदानं तेभ्य उत्तमेभ्योऽभिकल्पेभ्यो दीयते ये सुनिर्मितेभ्यः सृष्टिभ्योऽपेक्षिताः व्यावसायिकीः औद्योगिकीश्चावश्यकताः पूरयन्ति। लौहविजेतारः स्वनिर्मातॄणां महत् कौशलम्, उच्चां विशेषज्ञताम्, विशेषज्ञोचितां बोधशक्तिं सृजनसामर्थ्यं च प्रदर्शयन्ति। Shan Ling 3 संवेष्टनपेटिका अत्यन्तं मूल्यवती प्रशंसिता प्रिया च सृष्टिर्व्यावहारिका नवोन्मेषयुक्ता च भविष्यतीति प्रत्याशा क्रियते। A' Design Award लौहपुरस्कारं जितवद् एतद् अभिकल्पकार्यम् उद्योगस्य श्रेष्ठतमाः पद्धतीः समन्वयति ज्ञानेन प्रतिभया च संयुक्तानि सक्षमप्राविधिकलक्षणानि च धारयति। Shan Ling 3 संवेष्टनपेटिका स्वसूक्ष्मसमीक्षायाः कारणाद् आद्रियते जीवनस्तरसुधारम् अर्पयितुं च निर्मितम् अस्ति, यद् विश्वम् उत्तमतरं स्थानं कर्तुं साहाय्यं करोति।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The packaging box is different from the common rectangular design, allowing shoes, clothes, and accessories to be laid flat inside the box, not only saving packaging materials but also reducing logistics costs. A wide range of children's shoe sizes from 31 to 43, accommodating with a single design. Rolling clothes up not only solves the problem of wrinkles during the transportation, but also reduces the packaging, making it more environmental friendly.
- Dimensions & Packaging
- Width 480 mm x Depth 540 mm x Height 115 mm
- Tags
- Chinese elements, triangle, Environmental friendly, sportsmanship, Chinese idioms, Jump rope, limited edition
- Production Technology
- The packaging is an abnormal shape and uses environmentally friendly materials, especially the three corners are difficult to handle. It is also hard to ensure uniform quality of each product and control of cost and schedule.
- Design Challenge
- How to be more environmentally friendly is a very challeng, not only the choice of materials, but also how to design to reduce space, to fit different sizes of shoes in one design, and to reduce the packaging of clothes and accessories.
At the same time, during the production process, the processing of the corners of the triangle also increases the difficulty of manufacturing. - Research
- Deeply studied traditional Chinese culture, including: idioms, traditional Chinese architecture, Chinese calligraphy, and write the theme "Jump Chinese Style" with a brush.
When studying "the carp leaping over the dragon gate", we developed an abstract symbol for the Chinese character “door" and used simple circles to represent the rapid water flow and challenges. - Inspiration
- Design a limited edition packaging for the Chinese jump rope national team for their world championships, which contains shoes, clothes and accessories. Using traditional Chinese elements, such as the Chinese national flag, Calligraphy and idiom. Inspired by the Chinese legend of 'carp leaping over the dragon gate,' which has a strong connection with jump rope sports and also motivates people to overcome difficulties and achieve great success.
- Project Duration
- The project started in March 2023 in Xiamen and finished in June 2023 in Beijing
- Operation Flow
- 1) Objective is to design a extraordinary packaging and embody the sports spirit of perseverance and hard work
2) Market research: Consider the target group, Chinese young people aged 6 -18 years, who love and recognize Chinese traditional culture
3) Creative: Deeply explore Chinese traditional culture
4) Appearance and structural design: Abstract core shapes, colors, and patterns
5) Internal structure: consider the display of shoes, clothes, and accessories, and how to use one box to fit different sizes of shoes
6) Visual design: Referring to the story of a carp jumping over a dragon gate, extracting core elements such as fish, gate, and water
7) Make samples
8) Feedback: Collect feedback from customers, manufacturers, and consumers, including: appearance, graphic design, user experience, logistics, packaging, materials , cost , etc.
9) Production: Ensure uniform quality of each product and control of cost and schedule. - Team Members
- Creative Director: Xusong Wang
Designer: Xiao Dong
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