Craftflow आवरण पत्रम् by Linghui Li is a highly esteemed winner of the very prestigious 2024 A' Design Award लौहपुरस्कारः in संवेष्टन अभिकल्पना Competition Category.
लौहम्संवेष्टनम्· 2024
Craftflow आवरण पत्रम्
by Linghui Li
Client: 野米yemi
A' Design Award लौहपुरस्कारः Winner in संवेष्टनम् Category
Verified Award Winner
Verify Award Status for #156551The Design
About Craftflow आवरण पत्रम्
क्राफ्टफ्लो स्नान-द्रव्य-आवरणे कार्यात्मकतां सौन्दर्यात्मकतया सह संमिश्रयति, ताप-परिवर्तन-अनुकूलनम्, धारणीयताम्, न्यूनतम-प्रकृति-प्रेरित-रूपाङ्कनं च प्रमुखतया स्थापयति। मानक-आवरणात् भिन्नम्, एषा चयनम् सरलताम् पर्यावरण-मैत्री-भावनां च प्रतिबिम्बयति। चत्वारि अद्वितीय-रूपाङ्कनानि प्रकृत्या शिल्पकारैः च प्रेरितानि आख्यानानि वदन्ति, नगर-जीवनात् पलायनं प्रदाय उपयोक्तॄन् प्रकृत्या सह संयोजयन्ति। क्राफ्टफ्लोस्य उपायः उत्पाद-रूपाङ्कने नवोन्मेषम्, धारणीयताम्, प्राकृतिक-सौन्दर्यस्य गम्भीरां प्रशंसां च प्रदर्शयति।
The Recognition
About the A' Design Award लौहपुरस्कारः
Craftflow आवरण पत्रम् A' Design Award लौहपुरस्कारस्य विजेता अस्ति; इदं प्रतिष्ठितं मान्यताप्रदानं तेभ्य उत्तमेभ्योऽभिकल्पेभ्यो दीयते ये सुनिर्मितेभ्यः सृष्टिभ्योऽपेक्षिताः व्यावसायिकीः औद्योगिकीश्चावश्यकताः पूरयन्ति। लौहविजेतारः स्वनिर्मातॄणां महत् कौशलम्, उच्चां विशेषज्ञताम्, विशेषज्ञोचितां बोधशक्तिं सृजनसामर्थ्यं च प्रदर्शयन्ति। Craftflow आवरण पत्रम् अत्यन्तं मूल्यवती प्रशंसिता प्रिया च सृष्टिर्व्यावहारिका नवोन्मेषयुक्ता च भविष्यतीति प्रत्याशा क्रियते। A' Design Award लौहपुरस्कारं जितवद् एतद् अभिकल्पकार्यम् उद्योगस्य श्रेष्ठतमाः पद्धतीः समन्वयति ज्ञानेन प्रतिभया च संयुक्तानि सक्षमप्राविधिकलक्षणानि च धारयति। Craftflow आवरण पत्रम् स्वसूक्ष्मसमीक्षायाः कारणाद् आद्रियते जीवनस्तरसुधारम् अर्पयितुं च निर्मितम् अस्ति, यद् विश्वम् उत्तमतरं स्थानं कर्तुं साहाय्यं करोति।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The choice of wrapping paper for cold process soap is based on its adaptability to vary dimensions influenced by temperature and humidity. This decision ensures compatibility with potential changes in product weights and promotes a sustainable, waste-free, and eco-friendly design. In contrast to industrialized product packaging, it exudes simplicity and a natural outdoor essence. As part of a series, the current four designs convey distinctive brand narratives, inviting users to seek relief from stressful city life and immerse themselves in mountain tales.
- Dimensions & Packaging
- 24cm x24cm
30g single-coated paper - Tags
- Collage, Nature, Aromatherapy, Artisan
- Production Technology
- Two-color silk screen printing
- Design Challenge
- In terms of functionality, we've collected dimensions from 50 batches of soaps with different formulas to discover ways to accommodate the variability of different products. Apart from accommodating the soap, can the product also serve other items? We continuously adjust the soap packaging paper's dimensions not only to tailor it for cold process soap but also to make it equally suitable for other products.
- Research
- In the realms of humanity and art, we often contemplate how packaging paper can transcend beyond being a disposable commodity. Starting from the product's own narrative, what defines suitable packaging? How do we instill affection in customers with a mere sheet of packaging paper? Could packaging paper evolve into a work of art? When CraftFlow was created, answers to all these questions were found.
- Inspiration
- CraftFlow, inspired by the cold process of soap-making, embodies simplicity in packaging design to convey the captivating moments of soap production. Our design ethos focuses on capturing nature and documenting the artisanal journey. Collage, our primary method, weaves together photographs that capture the laborious moments and offer diverse perspectives of the process. Unwrapping the package becomes an immersive experience akin to watching a short film, portraying the handcrafted soap journey from raw material collection to manufacturing. Our goal is to show the highest respect for craftsmanship.
- Project Duration
- This project commenced in November 2022 in Seattle and concluded in January 2023. YEMI adopted it as a product packaging solution starting in February 2023.
- Operation Flow
- The design seamlessly blends images with text, creating multiple layers to captivate users and encourage exploration of the information conveyed through the soap packaging. The description of the making process was hidden in the repetitive Chinese characters. Within the text backgrounds, each shot embeds descriptions of the handmade process, providing surprises for the users. The packaging paper subtly reveals the soap's colors, enticing users to untie the ribbon and explore the essence of nature
- Patents
- Copyrights belong to Name Li, 2023.
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