Kazuo Fukushima and Haruka Takeuchi इत्यनेन कृतं Chilled Milk Carton कार्टनम् इति संवेष्टन अभिकल्पना प्रतियोगितावर्गे 2024 A' Design Award कांस्यपुरस्कारः इत्यस्य अत्यन्तं प्रतिष्ठितः विजेता अस्ति।
कांस्यम्संवेष्टनम्· 2024
Chilled Milk Carton कार्टनम्
कर्तृ Kazuo Fukushima and Haruka Takeuchi
ग्राहकः: Meiji China Investment Co.,Ltd.
संवेष्टनम् वर्गे A' Design Award कांस्यपुरस्कारः विजेता
सत्यापितपुरस्कारविजेता
#159694 कृते पुरस्कारस्थितिं सत्यापयतुपरिकल्पना
Chilled Milk Carton कार्टनम् विषये
चीनदेशस्य उत्कृष्ट-दुग्ध-बाजारे प्रतिस्पर्धार्थम्, अद्वितीया प्रौद्योगिकी त्रिंशत्-पञ्चाशद्-वर्ष-वयसाः स्त्रियः लक्षीकुर्वती श्रेष्ठं दुग्धं सृजति, यत् शतप्रतिशतं शुद्ध-दुग्धं पोषक-संरक्षण-सान्द्रीकरण-प्रौद्योगिक्या समृद्ध-स्वादाय मिश्रयति। परियोजना दुग्ध-संवेष्टनं पुनर्निर्धारयति, नवोन्मेषं जापानीय-गुणवत्तां च विलासपूर्ण-स्वादेन सह संयोज्य। पुटस्य जामुनी-वर्णः आभिजात्यं प्रतीकयति, श्वेत-स्वर्ण-वर्णाभ्यां लालित्याय गुणवत्तायै च संवर्धितः, येन रचना विशिष्टरूपेण स्मरणीया भवति।
मान्यता
A' Design Award कांस्यपुरस्कारः विषये
Chilled Milk Carton कार्टनम् A' Design Award कांस्यपुरस्कारस्य विजेता अस्ति; अयम् उच्चप्रतिष्ठितः सम्मानः सृजनशीलतया उद्भावनकौशलेन तीक्ष्णप्रज्ञया च विशिष्टेभ्य उत्कृष्टेभ्योऽभिकल्पेभ्यो दीयते। कांस्यविजेतारः प्रचुरकौशलयुक्ता उल्लेखनीयतया सृजनशीलाश्च शिल्पकृतयः सन्ति, याः स्वाभिकल्पकानां विपुलम् अनुभवं कल्पनाशक्तिं साधनसम्पन्नतां च प्रमाणयन्ति। Chilled Milk Carton कार्टनम् अत्यन्तं मूल्यवान् प्रशंसितः प्रियश्च पदार्थः, उल्लेखनीयतया व्यावसायिको नवोन्मेषयुक्तश्च भविष्यतीति प्रत्याशा क्रियते। A' Design Award कांस्यपुरस्कारं जितवद् एतद् अभिकल्पकार्यं कलाविज्ञानाभिकल्पप्रौद्योगिकीनां श्रेष्ठतमाः पद्धतीः समावेशयति सूक्ष्मांशेषु ध्यानाच्च उत्कृष्टम् अस्ति। Chilled Milk Carton कार्टनम् अस्माकम् आवश्यकताः सुन्दरं पूरयति, कामनाः स्पृशति, भावान् मोहयति, जिज्ञासां चाकर्षयति।
परिकल्पनायाः पृष्ठतः
सम्वादसामग्री
परिकल्पकेन प्रदत्ताः श्रेयसि, दलसदस्याः तान्त्रिकविवरणानि च।
- अद्वितीयगुणाः
- In response to the competitive, high-end milk market in China, a premium product has been developed using unique technology. Targeting women aged 30 to 50, this milk is made from 100% raw milk and enriched with proprietary concentration technology, preserving nutrients while offering a rich taste. The project aims to establish a new standard in milk packaging, merging innovation, tradition, and the trusted quality of a Japanese brand with a luxurious, flavorful experience.
- आयामाः एवं सम्पुटीकरणम्
- Surface : matte.
bottle material: recyclabled paper
Cap material: plastic
900ml: Width 70mm x Depth 70mm x Height 232mm
400ml: Width 70mm x Depth 70mm x Height 140mm
200ml: Width 55mm x Depth 55mm x Height 102mm - सूचकशब्दाः
- Chilled Milk, Packaging, Logotype, China, Japan quality, Cow, Milk crown, Carton
- उत्पादनप्रौद्योगिकी
- Under the management of quality strictly, equipment cleaning and machine sterilization has been improved in each step, completely prevented secondary pollution. The expiry date on shelf could be extended due to the ESL(Extended Shelf Life) during the manufacturing process.
Changed the method of pouring milk to the cap type. It has been improved to be fresher, cleaner and easier to pour. - परिकल्पना-आह्वानम्
- The challenge was to create a design that consumers could intuitively understand as chilled milk. In pursuit of a simpler and higher quality milk package, the team aimed to maintain the conventional package style. A prominent design feature is the bold display of the protein content, "4.7g," which intuitively communicates the high quality ingredients to consumers, even at a glance on the store shelf. Moreover, the silhouette of a cow, rendered in luxurious gold, adds a touch of elegance and represents the excellent rearing environment. This is further embellished with patterns of plants and flowers to signify natural quality.
- अनुसन्धानम्
- Analysis of luxury supermarkets where products are sold. Competitive analysis in internet sales. Analysis of consumer in the market. Packaging design analysis of the Japanese market.
- प्रेरणा
- Inspired by the tradition and high quality of purple, a color traditionally associated with nobility in Japan and China, the design evokes an intuitive sense of elegance in Asians. The deep purple accentuates the richness of the milk, while a bold white ribbon symbolizes its essence. A crown at the top, formed from drops of rich milk, represents supremacy and the high quality of the Japanese brand. The combination of purple, white, and gold ensures a memorable design that stands out significantly.
- परियोजनाकालः
- The project started in October 2022 in Shanghai and finished in May 2023, and sales started in China in August 2023.
- प्रचालनप्रवाहः
- First, analyze the market and understand the current situation
Next, perform target analysis to verify what kind of design consumers want.
Third, brand analysis, analyze how it has advantages over competing products.
Fourth, develop creative ideas.
Fifth, Start the design. Make it an original design.
Sixth, sample check, color check, etc.
Finally, check the finished product. - एकस्वानि
- Copyrights belong to Meiji China Investment Co.,Ltd. 2023.
- दलसदस्याः
- Creative Director: Kazuo Fukushima
Graphic Designer: Haruka Takeuchi
Account Director: Xu Xuehua - चित्रश्रेयः
- Photographer: Zhu Jie
प्रायोजितम्
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