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Scarlet आर्तव पट्टिका by Masoud Najafi Amirkiasar

Scarlet आर्तव पट्टिका by Masoud Najafi Amirkiasar is a highly esteemed winner of the very prestigious 2025 A' Design Award रजतपुरस्कारः in संवेष्टन अभिकल्पना Competition Category.


रजतम्संवेष्टनम्· 2025

Scarlet आर्तव पट्टिका

by Masoud Najafi Amirkiasar

Client: Scarlet

A' Design Award रजतपुरस्कारः Winner in संवेष्टनम् Category

Colors

The Design

About Scarlet आर्तव पट्टिका

रजःस्रावकाले महिलाभिः अनुभूयमानस्य असुविधायाः सीमानां च विपरीतम्, स्कार्लेट्-आर्तव-पट्टिकानाम् आवरण-संकल्पना स्वातन्त्र्यस्य आरामस्य च भावनाभिः प्रेरिता आसीत्, यान् गुणान् उत्पादः प्रदातुं निर्मितः अस्ति। प्रकृतिः शान्तेः स्वातन्त्र्यस्य च बोधं प्रयच्छति यः आधुनिक-नागर-जीवने प्रायः अनुपलब्धः भवति। एतस्य भावात्मक-आरामस्य ग्रहणार्थम्, आवरण-रचना प्राकृतिक-परिदृश्यतः प्रेरणां स्वीकरोति मृदु-जलवर्ण-तकनीकाभिः एतान् संवेदनान् अभिव्यञ्जयति च। परिणामः शान्तिकरः काव्यात्मकः च दृश्य-भाषा अस्ति यः उत्पादस्य सुविधा-संरक्षण-प्रतिज्ञया सह सम्यक् संवदते।

The Recognition

About the A' Design Award रजतपुरस्कारः

Scarlet आर्तव पट्टिका A' Design Award रजतपुरस्कारस्य विजेता अस्ति; अयम् अत्यसाधारणतया प्रतिष्ठितः सम्मानः सर्वोच्चश्रेणीयेभ्यः सुन्दरेभ्यः प्रभावशालिभ्यश्चाभिकल्पेभ्यो दीयते। रजतविजेतारोऽतितेजस्विन्योऽत्यन्तं सृजनशीलाश्च कृतयः सन्ति, ताः स्वाभिकल्पकानाम् उत्कृष्टां विशेषज्ञतां प्रतिभां सूक्ष्मप्रज्ञां च प्रदर्शयन्ति। Scarlet आर्तव पट्टिका अद्भुतं प्रदर्शनीयं कार्यम् उल्लेखनीयतया व्यावसायिकं गम्भीरनवोन्मेषयुक्तं च भविष्यतीति प्रत्याशा क्रियते। A' Design Award रजतपुरस्कारं जितवद् एतद् अभिकल्पकार्यम् अतीवोल्लेखनीयः प्रशंसित आविष्कारोऽस्ति, यो लाभं ददाति कलाया विज्ञानस्याभिकल्पस्य प्रौद्योगिक्याश्च सीमा विस्तारयति च। Scarlet आर्तव पट्टिका बहुभिरीर्ष्यमाणा सृष्टिरस्ति, या कामना उद्बोधयति, सकारात्मकभावान् आनयति, विस्मयस्य आश्चर्यस्य च स्फुलिङ्गान् प्रज्वालयति।

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Watercolor illustration brings a pleasant and relaxing feeling, which can attract the audience and convey this feeling of relaxation among other products on the store shelf. A feeling that they desperately need during periods
Dimensions & Packaging
Width 110 mm x Depth 80mm x Height 96 mm
Tags
Sanitary Pad, Packaging, Design, watercolor, Landscape
Production Technology
The design of this product is a combination of hand and computer illustrations. Printed on the polyethylene packaging film.
Design Challenge
The most challenging part of this project was maintaining a balance between the aesthetic aspects of the design and its functionality.
The mission of this package was to catch the eyes of customers and convey a sense of peace. Also, take the market share in the consumer's shopping basket among the known competitors.
Research
The discovery phase included market and competition analysis. The focus of this study was on the design style and look and feel of existing products by conducting market visits and desktop research.
The conclusion of this study showed that in the design of the packaging of most of the products available in the Iranian market, no attention has been paid to displaying an image that gives the audience a sense of relaxation, and this is a point that can be used and differentiated.
Inspiration
The design shows a sense of liberation, freedom, and peace.
For this, I went to nature and its peace. Showing a landscape of different plains with flowers and trees inspires a pleasant feeling to the audience.
Project Duration
The project started in Istanbul in May 2023 and finished in January 2024. Printed and Published in Iran
Operation Flow
This product is chosen by the buyer because of its pleasant and eye-catching design.
Team Members
Designer and Illustrator: Masoud Najafi
Image Credits
Illustrator: Masoud Najafi

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