Chinese Zodiac लिपिरूपविन्यासः by Guanglong Chen is a highly esteemed winner of the very prestigious 2025 A' Design Award रजतपुरस्कारः in आलेखिका, चित्रण एवं दृश्य सम्प्रेषण अभिकल्पना Competition Category.
रजतम्आलेखिका· 2025
Chinese Zodiac लिपिरूपविन्यासः
Client: George Chen Studio
A' Design Award रजतपुरस्कारः Winner in आलेखिका Category
Verified Award Winner
Verify Award Status for #163225The Design
About Chinese Zodiac लिपिरूपविन्यासः
द्वादशचीनराशिचिह्नानां मुद्रालिपिकलायाश्च सम्मिलनम्। द्वादशचीनराशिचिह्नानि चीनसंस्कृतेः भागाः सन्ति। तानि व्यक्तिनां जन्मवर्षस्य राशिचिह्नानि सन्ति। तेषु समृद्धाः ऐतिहासिककथाः सांस्कृतिकमहत्त्वयुक्तं बिम्बदर्शनं च विद्यते। मुद्रालिपिः प्राचीनलेखनशैल्याः प्रकारः अस्ति। रचयिता ऐतिहासिकसंस्कृतिं बिम्बदर्शनं मुद्रालिपिशैलीं च नूतनेषु चित्रविन्यासेषु संयोजयति। तानि केवलं चित्रविन्यासं न प्रदर्शयन्ति अपितु संस्कृतेः प्रकटीकरणमपि सन्ति। रचयिता एतैः माध्यमैः विश्वं चीनदेशस्य इतिहासं संस्कृतिं च बोधयितुम् इच्छति।
The Recognition
About the A' Design Award रजतपुरस्कारः
Chinese Zodiac लिपिरूपविन्यासः A' Design Award रजतपुरस्कारस्य विजेता अस्ति; अयम् अत्यसाधारणतया प्रतिष्ठितः सम्मानः सर्वोच्चश्रेणीयेभ्यः सुन्दरेभ्यः प्रभावशालिभ्यश्चाभिकल्पेभ्यो दीयते। रजतविजेतारोऽतितेजस्विन्योऽत्यन्तं सृजनशीलाश्च कृतयः सन्ति, ताः स्वाभिकल्पकानाम् उत्कृष्टां विशेषज्ञतां प्रतिभां सूक्ष्मप्रज्ञां च प्रदर्शयन्ति। Chinese Zodiac लिपिरूपविन्यासः अद्भुतं प्रदर्शनीयं कार्यम् उल्लेखनीयतया व्यावसायिकं गम्भीरनवोन्मेषयुक्तं च भविष्यतीति प्रत्याशा क्रियते। A' Design Award रजतपुरस्कारं जितवद् एतद् अभिकल्पकार्यम् अतीवोल्लेखनीयः प्रशंसित आविष्कारोऽस्ति, यो लाभं ददाति कलाया विज्ञानस्याभिकल्पस्य प्रौद्योगिक्याश्च सीमा विस्तारयति च। Chinese Zodiac लिपिरूपविन्यासः बहुभिरीर्ष्यमाणा सृष्टिरस्ति, या कामना उद्बोधयति, सकारात्मकभावान् आनयति, विस्मयस्य आश्चर्यस्य च स्फुलिङ्गान् प्रज्वालयति।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The design of the twelve zodiac animals interprets the unique culture of China. It is also the sublimation and interpretation of the combination of "zodiac" and "seal script". The characteristics of each zodiac animal are given to the font, making the traditional seal script font more unique, very smart, and full of life meaning. The font is graphical, more distinctive, and easier to remember.
- Dimensions & Packaging
- size：1000mmX1000mm，DPI：72
- Tags
- Font design，Font，Chinese Zodiac
- Production Technology
- The Chinese Zodiac font design is first created with brush and ink on rice paper, then scanned into an electronic version with high precision by a machine, and then processed with mature software technology. The electronic version of the work has very high image quality and can be used for any printing production and promotion.
- Design Challenge
- The Chinese Zodiac is not only created in the form of Chinese calligraphy, but also needs to combine the characteristics of the twelve different zodiac signs with seal script fonts, so that the created fonts are easier to recognize. While appreciating the unique Chinese culture, it will generate interest in it and have a deep memory.
- Research
- The Chinese zodiac is a unique cultural element of China, representing twelve animals associated with the birth years of Chinese people, and is rich in folklore, forming a kind of pictorial philosophy within the culture. Seal script is an ancient form of Chinese calligraphy, and the design of the zodiac integrates the philosophy of these twelve animals with the seal script style, showcasing a distinctive Chinese cultural graphic creativity.
- Inspiration
- The Chinese zodiac is a unique cultural symbol, representing the twelve animal signs (Rat, Ox, Tiger, Rabbit, Dragon, Snake, Horse, Goat, Monkey, Rooster, Dog, and Pig) associated with the birth years of individuals. Each sign is steeped in rich folklore, embodying a philosophical imagery within folk culture. Chinese calligraphy is a historically rich script. The seal script, an ancient form of Chinese writing, was standardized after the unification of the script under Emperor Qin Shi Huang and boasts a history of at least 3,000 years. This design elevates and interprets the seal script, capturing the essence of Chinese culture by integrating the twelve zodiac signs with the seal script, creating a dynamic, unique, and symbolically rich representation.
- Project Duration
- The project started in Beijing in February 2020, ended in Beijing in April 2020, and was exhibited on social media in April 2020.
- Operation Flow
- The electronic originals of the twelve zodiac font works are very high-definition electronic documents that can be used in any printing and inkjet printing works.
They can be used for brand logos, cultural propaganda, and symbols of corporate spirit. They can also be used to display and decorate the packaging of daily necessities. They are very versatile and meet all production needs. - Patents
- National Copyright Administration of China:
Registration number: Guozuodengzi-2022-F-10145612
Copyright owner: Chen Guanglong
Date of creation: April 3, 2020
Registration date: July 20, 2022 - Team Members
- Guanglong Chen
- Image Credits
- Graphic Designer Guanglong Chen
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