Du Qingyu and Zhang Jun इत्यनेन कृतं Joy To Go पैकेजिङ्ग इति संवेष्टन अभिकल्पना प्रतियोगितावर्गे 2025 A' Design Award लौहपुरस्कारः इत्यस्य अत्यन्तं प्रतिष्ठितः विजेता अस्ति।
लौहम्संवेष्टनम्· 2025
Joy To Go पैकेजिङ्ग
कर्तृ Du Qingyu and Zhang Jun
ग्राहकः: Joy Studio
संवेष्टनम् वर्गे A' Design Award लौहपुरस्कारः विजेता
सत्यापितपुरस्कारविजेता
#165104 कृते पुरस्कारस्थितिं सत्यापयतुपरिकल्पना
Joy To Go पैकेजिङ्ग विषये
"द जॉय टु गो" द्रुतभोजनवितरणपैकेजिङ्गे "जॉय" इति नाम्नः प्रियलघुचरित्र-बौद्धिकसम्पदां भोजनेन सह समेकयति, पैकेजतन्त्रे सर्वत्र सुसङ्गतं विन्यासं सृजन्। एतानि क्रीडाशीलतत्त्वानि न केवलं मनोरञ्जनार्थं विनिर्मितानि अपि तु पैकेजस्य उद्घाटनप्रणालीं सूचयन्ति अपि। यथा, हैम्बर्गरपैकेजे शिरसि हैम्बर्गरयुक्तः चरित्रः प्रदर्श्यते। उपयोक्तृभिः ढक्कनं विवृतं कृत्वा पश्चात् एव अधिकाः हैम्बर्गरघटकाः क्रमशः दृश्यन्ते। अपि च, पैकेजिङ्गं पुनरुपयोक्तुं शक्यते यतः चित्राणि विदार्य पुस्तकचिह्नानि निर्मातुं शक्यन्ते, यत् पर्यावरणसचेतनां प्रवर्धयितुं साहाय्यं करोति।
मान्यता
A' Design Award लौहपुरस्कारः विषये
Joy To Go पैकेजिङ्ग A' Design Award लौहपुरस्कारस्य विजेता अस्ति; इदं प्रतिष्ठितं मान्यताप्रदानं तेभ्य उत्तमेभ्योऽभिकल्पेभ्यो दीयते ये सुनिर्मितेभ्यः सृष्टिभ्योऽपेक्षिताः व्यावसायिकीः औद्योगिकीश्चावश्यकताः पूरयन्ति। लौहविजेतारः स्वनिर्मातॄणां महत् कौशलम्, उच्चां विशेषज्ञताम्, विशेषज्ञोचितां बोधशक्तिं सृजनसामर्थ्यं च प्रदर्शयन्ति। Joy To Go पैकेजिङ्ग अत्यन्तं मूल्यवती प्रशंसिता प्रिया च सृष्टिर्व्यावहारिका नवोन्मेषयुक्ता च भविष्यतीति प्रत्याशा क्रियते। A' Design Award लौहपुरस्कारं जितवद् एतद् अभिकल्पकार्यम् उद्योगस्य श्रेष्ठतमाः पद्धतीः समन्वयति ज्ञानेन प्रतिभया च संयुक्तानि सक्षमप्राविधिकलक्षणानि च धारयति। Joy To Go पैकेजिङ्ग स्वसूक्ष्मसमीक्षायाः कारणाद् आद्रियते जीवनस्तरसुधारम् अर्पयितुं च निर्मितम् अस्ति, यद् विश्वम् उत्तमतरं स्थानं कर्तुं साहाय्यं करोति।
परिकल्पनायाः पृष्ठतः
सम्वादसामग्री
परिकल्पकेन प्रदत्ताः श्रेयसि, दलसदस्याः तान्त्रिकविवरणानि च।
- अद्वितीयगुणाः
- The Joy To Go fast food delivery packaging cleverly integrates the cute little character IP named Joy with food, creating a cohesive design throughout the packaging. With its fun and colorful appearance, the design aims to bring joy to consumers, resonating with the brand name. The packaging boasts flat illustrations that brilliantly exhibit the brand's quality and playfulness, complemented by vibrant colors that captivate consumer attention and deliver a powerful visual impact. Moreover, the Joy patterns can be easily removed from the package and used as bookmarks, injecting joy into everyday life.
- आयामाः एवं सम्पुटीकरणम्
- Burger box: 125mm x 60mm x 120mm
Fries box: 80mm x 50mm x 120mm
Paper cup: 90mm x 90mm x 150mm
Ketchup: 70mm x 62mm x 26mm - सूचकशब्दाः
- Food packaging, illustration, fast food, takeout food, consumer products packaging, packaging concepts
- उत्पादनप्रौद्योगिकी
- For the packaging design, environmentally friendly and recyclable paper and paper-pulp materials have been selected to comply with environmental standards, minimize pollution, and preserve the environment. The structure is simple, effectively reducing material usage. Most components can be flattened, resulting in a smaller volume during transportation. Non-toxic, low-VOC, eco-friendly inks are applied to ensure vibrant colors while adhering to food safety standards and safeguarding consumer health. Moreover, the packaging can be reused, as the patterns can be torn off to create bookmarks, which helps to promote environmental awareness.
- परिकल्पना-आह्वानम्
- Initially, we wanted to design a complex and interesting structure similar to a pop-up book, combining packaging, IP, and food. But as the design progressed, we changed our design strategy, considering the categories, transportation, cost, and environmental protection of fast-moving consumer goods. We followed the concept of less is more and hoped to present creativity in the simplest and most direct form. It is presented in the form you see now through continuous attempts and optimization.
- अनुसन्धानम्
- We study how to cleverly integrate brands, IP, and food to reflect their brand personality and differentiation. We combine packaging structure and materials selection with concepts such as practicality, convenience, safety, and environmental protection. Through market research, network, and book research on fast food packaging, we analyze consumer preferences, refine brand characteristics, conceive design plans, and promote the execution of the entire design.
- प्रेरणा
- To embody the "Joy" in the brand name, we created a character IP named Joy, integrating this character with food throughout the packaging design, resulting in a visually playful and innocent effect. We aim for this fun and colorful design to allow consumers to take home not only food but also happiness, enabling them to enjoy a unique atmosphere while savoring their meals. This approach encourages customers to leave with delicious food, smiles on their faces, and a lasting positive impression of the brand.
- परियोजनाकालः
- The project started in April 2024 in Beijing and finished in October 2024 in Beijing
- प्रचालनप्रवाहः
- We combine food with the IP character through flat illustrations, integrating them into the packaging structure. For example, We designed a character with a hamburger on his head. After the user opens the lid, more hamburger ingredients can be gradually seen. When the user drinks, a diving figure can be seen on the top of the lid. When the user opens the lid of the French fries, it seems that a tomato French fry man is taking off his hat to show respect. The eyes hidden in the ketchup reveal a mischievous and interesting temperament. These playful elements showcase the brand's funny quality and hint at the packaging's opening mechanism.
- दलसदस्याः
- Du Qingyu
Zhang Jun - चित्रश्रेयः
- Du Qingyu
प्रायोजितम्
Designers.org इत्यस्मात् परम् अन्वेषयतु
अस्माकं विज्ञापनसहभागिनां उत्पादनानि, सेवाः, अवसराश्च अन्वेषयतु।
अधिकम् अन्वेषयतु
सम्बन्धिताः परिकल्पनाः
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