Playgo यात्रावाहन-रूपान्तरण-सेवा-ब्रैण्ड-परिचयः by Chungsheng Chen, Carol Sen and Enyang Chen is a highly esteemed winner of the very prestigious 2025 A' Design Award कांस्यपुरस्कारः in आलेखिका, चित्रण एवं दृश्य सम्प्रेषण अभिकल्पना Competition Category.
कांस्यम्आलेखिका· 2025
Playgo यात्रावाहन-रूपान्तरण-सेवा-ब्रैण्ड-परिचयः
by Chungsheng Chen, Carol Sen and Enyang Chen
Client: Tainan University of Technology/Product Design Department
A' Design Award कांस्यपुरस्कारः Winner in आलेखिका Category
- 12,249
- Verified Award Winner
- Verify Award Status for #168831
The Design
About Playgo यात्रावाहन-रूपान्तरण-सेवा-ब्रैण्ड-परिचयः
प्लेगो (Playgo) इति यात्रावाहन-रूपान्तरण-सेवायाः कृते निर्मितः ब्रैण्ड-परिचयः अस्ति। प्लेगो-लाञ्छनं (logo) नारङ्गवर्णं कृष्णवर्णं च वक्रलिपिशैल्या (curved typography) सह संयोजयति, यत् अन्वेषणस्य विश्वसनीयतायाश्च भावं सूचयति। एषः परिचयः व्यवसाय-पत्रिकासु (business cards), झोलीथैलिकासु (tote bags), लिफाफेषु, पत्रशीर्षकेषु (letterheads), फोल्डरेषु, वाहन-चिह्नपट्टिकासु (vehicle decals), जालस्थाने (website) सामाजिक-माध्यम-खातेषु च प्रयुज्यते। मार्गदर्शक-सिद्धान्ताः वर्ण-अनुपातान् (colour ratios), अक्षर-अन्तरालं (letter spacing), रेखा-स्थूलतां (line thickness) च निर्धारयन्ति, तथा च लाञ्छनस्य न्यूनतम-प्रयोग-उच्चता १० मिमी अस्ति। एषः परिचयः जालीय-मूल्यांकन-प्रणालीम् (online quotation system) भौतिक-प्रदर्शन-क्षेत्रं (physical display area) च समर्थयति, ये उपयोक्तॄणां रूपान्तरण-विकल्प-चयने साहाय्यं कुर्वन्ति।
The Recognition
About the A' Design Award कांस्यपुरस्कारः
Playgo यात्रावाहन-रूपान्तरण-सेवा-ब्रैण्ड-परिचयः A' Design Award कांस्यपुरस्कारस्य विजेता अस्ति; अयम् उच्चप्रतिष्ठितः सम्मानः सृजनशीलतया उद्भावनकौशलेन तीक्ष्णप्रज्ञया च विशिष्टेभ्य उत्कृष्टेभ्योऽभिकल्पेभ्यो दीयते। कांस्यविजेतारः प्रचुरकौशलयुक्ता उल्लेखनीयतया सृजनशीलाश्च शिल्पकृतयः सन्ति, याः स्वाभिकल्पकानां विपुलम् अनुभवं कल्पनाशक्तिं साधनसम्पन्नतां च प्रमाणयन्ति। Playgo यात्रावाहन-रूपान्तरण-सेवा-ब्रैण्ड-परिचयः अत्यन्तं मूल्यवान् प्रशंसितः प्रियश्च पदार्थः, उल्लेखनीयतया व्यावसायिको नवोन्मेषयुक्तश्च भविष्यतीति प्रत्याशा क्रियते। A' Design Award कांस्यपुरस्कारं जितवद् एतद् अभिकल्पकार्यं कलाविज्ञानाभिकल्पप्रौद्योगिकीनां श्रेष्ठतमाः पद्धतीः समावेशयति सूक्ष्मांशेषु ध्यानाच्च उत्कृष्टम् अस्ति। Playgo यात्रावाहन-रूपान्तरण-सेवा-ब्रैण्ड-परिचयः अस्माकम् आवश्यकताः सुन्दरं पूरयति, कामनाः स्पृशति, भावान् मोहयति, जिज्ञासां चाकर्षयति।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Playgo embodies fun, action, and adventure, with the slogan take you to play more! reflecting its mission to simplify camper van travel. Its vibrant orange and black logo symbolizes exploration and reliability, while curved typography adds a modern, approachable touch. Offering customizable modifications with flexible interiors, Playgo enhances convenience through an online quotation system and a physical display area, ensuring users fully understand its value.
- Dimensions & Packaging
- Playgo's logo has a minimum application height of 10 mm, making it suitable for various mediums such as business cards, tote bags, envelopes, letterheads, folders, and vehicle decals. This ensures the clarity and consistency of the brand image. The design guidelines cover color ratios, font spacing, and line thickness, standardizing visual presentation and enhancing brand recognition.
- Tags
- Branding, Visual Identity, Logo Design, Camper Van, Outdoor
- Production Technology
- Playgo's brand visual design was created using Adobe Illustrator, while the animation components were developed with Adobe Premiere and After Effects, showcasing the brand's dynamism and energy. The logo's color palette includes RGB, CMYK, and Pantone options, ensuring consistency across digital and print media, enhancing brand recognition.
- Design Challenge
- The design challenge for Playgo lies in establishing a clear brand positioning in the highly competitive camper van market, combining professional technology with a relaxed and enjoyable user experience. Simultaneously, the brand must balance highly customizable functionality with a simplified modification process to attract the new generation of outdoor enthusiasts.
The naming process was a significant hurdle. The name Playgo needed to convey a spirit of exploration and freedom while being simple, memorable, and distinctive. Additionally, the visual design had to strike a balance between professionalism and vibrancy, reflected in the logo’s sleek lines and the orange-black color scheme.
Another challenge involved creating a user-friendly online quotation system and a physical display area to enhance users’ understanding and ease of selecting modification options. Playgo overcame these obstacles to build a brand that seamlessly combines professionalism with energy, redefining standards in the camper van market. - Research
- Playgo's brand research focuses on user needs and market trends, leveraging 30 years of expertise in automotive component manufacturing to explore possibilities for easy, functional, and personalized camper vans. Through user interviews and market analysis, the brand established its core values, Professional, Relaxed, and Vibrant.
The research revealed that users desire simplified modification processes and enhanced convenience. These insights guided the design of the online quotation system and physical display area, seamlessly integrating brand value with user experience, setting a new standard for the camper van market. - Inspiration
- Passion for camping and exploration, with 30 years of expertise in vehicle seat manufacturing, Chang Ying Enterprise saw the need for camper vans that blend professionalism and ease. Modification of the camper van by Integrating technology and innovation for functionality, flexibility, and customization. With flexible parking systems, practical interiors, and streamlined modifications, allowing users to create their dream vehicles effortlessly, fulfil a youthful, free, and adventurous lifestyle.
- Project Duration
- The project began in November 2023 and concluded in 2024, with a brand launch event and experience store opening held in November 2024.
- Operation Flow
- Playgo's brand identity is applied to business cards, tote bags, envelopes, letterhead, folders, websites, social media, and camper van decals, ensuring consistency and recognition across both physical and digital platforms. The brand logo, with its sleek lines and orange-black color scheme, embodies professionalism and energy, drawing attention in both static and dynamic displays.
Business cards, letterhead, and envelopes emphasize the brand's professionalism, while tote bags and folders combine functionality with style, enhancing daily visibility. The website and social media platforms provide seamless interactive experiences, effectively conveying the brand's story and value. Camper van decals act as mobile advertisements, extending the brand's spirit to the outdoors and capturing even more attention. - Patents
- acdesign associates International Co., Ltd.
- Team Members
- ChungSheng Chen
Carol Sen
TingYuan Chen
EnYang Chen
WanYun Lo
EnJia Hsu
acdesign associates International Co.,Ltd.
Pro-Glory Enterprise Co., Ltd.
Tainan University of Technology/Product Design Department - Image Credits
- acdesign associates International Co., Ltd.
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
