Thorn Metamorphosis उत्पाद-चलच्चित्रणम् by Qzens Furniture Art Design is a highly esteemed winner of the very prestigious 2025 A' Design Award रजतपुरस्कारः in चलचित्र, दृश्यश्रव्य एवं सचेतन अभिकल्पना Competition Category.
रजतम्चलचित्रम्· 2025
Thorn Metamorphosis उत्पाद-चलच्चित्रणम्
Client: QZENS Furniture - Art - Design
A' Design Award रजतपुरस्कारः Winner in चलचित्रम् Category
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The Design
About Thorn Metamorphosis उत्पाद-चलच्चित्रणम्
काण्टक-प्रकाशः प्रकृतेः तीक्ष्णतमं रूपं काण्टकम् आधुनिक-डिज़ाइन-वस्तुरूपेण रूपान्तरयति, यत् कठोर-कोमलयोः प्रकाश-छाययोश्च सन्तुलनं मूर्तिमत् करोति। प्रकृत्याः रूपान्तरणेन प्रेरितम् एतत् प्रकाशनं विपत्तौ बलं, सहनशीलतां, आध्यात्मिकं वृद्धिं च प्रतीकयति। डिज़ाइनः कच्च-प्राकृतिक-पार्श्वान् औद्योगिक-रेखाभिः सह सङ्गमयति, आव्हानेषु सौन्दर्यं प्रत्याशां च प्रतिबिम्बयन्। Houdini, Redshift, उन्नत-अनुकरण-तकनीकानां च उपयोगेन सिनेमाई-अनुभवः सृष्टः, यः एतां रूपान्तरणं दृश्यरूपेण प्रस्तौति, प्रकृतेः वन्य-चेतनां आधुनिक-सौन्दर्य-शास्त्रेण सम्मिश्रयन्।
The Recognition
About the A' Design Award रजतपुरस्कारः
Thorn Metamorphosis उत्पाद-चलच्चित्रणम् A' Design Award रजतपुरस्कारस्य विजेता अस्ति; अयम् अत्यसाधारणतया प्रतिष्ठितः सम्मानः सर्वोच्चश्रेणीयेभ्यः सुन्दरेभ्यः प्रभावशालिभ्यश्चाभिकल्पेभ्यो दीयते। रजतविजेतारोऽतितेजस्विन्योऽत्यन्तं सृजनशीलाश्च कृतयः सन्ति, ताः स्वाभिकल्पकानाम् उत्कृष्टां विशेषज्ञतां प्रतिभां सूक्ष्मप्रज्ञां च प्रदर्शयन्ति। Thorn Metamorphosis उत्पाद-चलच्चित्रणम् अद्भुतं प्रदर्शनीयं कार्यम् उल्लेखनीयतया व्यावसायिकं गम्भीरनवोन्मेषयुक्तं च भविष्यतीति प्रत्याशा क्रियते। A' Design Award रजतपुरस्कारं जितवद् एतद् अभिकल्पकार्यम् अतीवोल्लेखनीयः प्रशंसित आविष्कारोऽस्ति, यो लाभं ददाति कलाया विज्ञानस्याभिकल्पस्य प्रौद्योगिक्याश्च सीमा विस्तारयति च। Thorn Metamorphosis उत्पाद-चलच्चित्रणम् बहुभिरीर्ष्यमाणा सृष्टिरस्ति, या कामना उद्बोधयति, सकारात्मकभावान् आनयति, विस्मयस्य आश्चर्यस्य च स्फुलिङ्गान् प्रज्वालयति।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Over time, nature’s forms are shaped by human hands into industrial products. While this transformation sped up with the Industrial Revolution, the organic structures of nature continue to inspire design. Thorn Lighting transforms the thorn, one of nature’s harshest forms, into a modern design object. This process reflects the evolution into a functional product, while maintaining the wild and unique beauty of nature.
- Dimensions & Packaging
- The video was exported as an MP4 file, 16:9 aspect ratio, 3072x1728 resolution with H.264 compression at 24 FPS. A high quality MOV export is also available without as much compression but larger file size.
- Tags
- Thorn, Lighting, Nature, Metamorphosis, Transformation, Vfx, 3D, Cgi, Animation, Organic
- Production Technology
- Thorn’s cinematic was created using Houdini and rendered with Redshift on dual RTX 4090 GPUs. Final renders were composited in Nuke, edited in After Effects, and color graded in DaVinci Resolve. Starting from CAD data, Houdini’s procedural tools shaped its organic transformation. Vellum simulations drove the metamorphosis, while anamorphic CG cameras and lighting enhanced its cinematic feel. Product photos provided key references to achieve realistic material properties in the animation.
- Design Challenge
- Creating the right composition for this animation about the transformation of nature into an industrial lighting product was a challenge. It was a real challenge to model and synchronize the scenes that reflect the reality of nature, while at the same time harmonizing with the specially prepared music and conveying the intended emotions to the audience in an effective and cinematographic way.
- Research
- The effects of seasonal changes on nature were researched. Realistic seed, thorn, and leaf models were created, observing their wind-driven movements. 3D modeling was done based on the product's components. Multiple tests ensured accurate material textures. To capture true lighting and colors, recordings were made in various environments. A special composition was crafted to narrate the metamorphosis in sync with the animation.
- Inspiration
- Inspired by nature’s metamorphosis, Thorn Lighting transforms sharp thorns into light, symbolizing strength and beauty. Thorns, representing resilience and growth through adversity, serve as metaphors for spiritual evolution. Blending their raw edge with industrial lines, Thorn strikes a balance between harshness and softness, light and shadow. It reflects the human journey of finding beauty and hope in challenges, merging nature’s wild spirit with modern aesthetics and functionality.
- Project Duration
- The project started simultaneously in New York and Ankara in September 2023 and was completed in July 2024. The creation process of the work was spread across this timeline and was not continues.
- Operation Flow
- The cinematic was created to showcase the origin story of Thorn in an elegant and self-explanatory way. Its purpose is to take the audience on a small journey of transformation. The video is intended to be shared on social platforms and during events to create attraction around the product.
- Team Members
- Designer: Yılmaz DOĞAN
VFX Artist: Tuna ÜNALAN
Music: Yağız ORAL
Product Manufacturer: H.Ibrahim DOĞAN
Creative Direction: Hakan N. TÜRKMEN - Image Credits
- Tuna ÜNALAN
Yağız ORAL
Yılmaz DOĞAN
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