Xun Zuo इत्यनेन कृतं Roots लघु-पत्रिकाः इति मुद्रण एवं प्रकाशित माध्यम अभिकल्पना प्रतियोगितावर्गे 2025 A' Design Award कांस्यपुरस्कारः इत्यस्य अत्यन्तं प्रतिष्ठितः विजेता अस्ति।
कांस्यम्मुद्रणम्· 2025
Roots लघु-पत्रिकाः
कर्तृ Xun Zuo
ग्राहकः: Xunzuodesign
मुद्रणम् वर्गे A' Design Award कांस्यपुरस्कारः विजेता
सत्यापितपुरस्कारविजेता
#172635 कृते पुरस्कारस्थितिं सत्यापयतुपरिकल्पना
Roots लघु-पत्रिकाः विषये
अयं खण्डीय-प्रकाशनः लघु-पत्रिकाभिः निर्मितः, यस्य प्रत्येकं कथाकारस्य स्वरूपं प्रतिबिम्बयन्त्या दृश्य-भाषया निर्मितम्। न्यूयॉर्क-कॉफी-गृहाणां परितः केन्द्रीकृतम् एतत्, नवीन-आगन्तुकाः कथं सम्बन्धं स्वीकृतिं च अन्वेषयन्ति इति प्रदर्शयति। सीवित-निर्वात-सङ्कुचित-स्वरूपः अनित्यतां भावात्मक-तनावं च उद्बोधयति। व्यक्तिगत-आख्यानानां माध्यमेन एषः परियोजना लघु-व्यापाराणां सामाजिक-मूल्यं उद्घाटयति तथा च भावात्मक-अभिकल्पनं समावेशस्य साधनरूपेण पुनर्निरूपयति।
मान्यता
A' Design Award कांस्यपुरस्कारः विषये
Roots लघु-पत्रिकाः A' Design Award कांस्यपुरस्कारस्य विजेता अस्ति; अयम् उच्चप्रतिष्ठितः सम्मानः सृजनशीलतया उद्भावनकौशलेन तीक्ष्णप्रज्ञया च विशिष्टेभ्य उत्कृष्टेभ्योऽभिकल्पेभ्यो दीयते। कांस्यविजेतारः प्रचुरकौशलयुक्ता उल्लेखनीयतया सृजनशीलाश्च शिल्पकृतयः सन्ति, याः स्वाभिकल्पकानां विपुलम् अनुभवं कल्पनाशक्तिं साधनसम्पन्नतां च प्रमाणयन्ति। Roots लघु-पत्रिकाः अत्यन्तं मूल्यवान् प्रशंसितः प्रियश्च पदार्थः, उल्लेखनीयतया व्यावसायिको नवोन्मेषयुक्तश्च भविष्यतीति प्रत्याशा क्रियते। A' Design Award कांस्यपुरस्कारं जितवद् एतद् अभिकल्पकार्यं कलाविज्ञानाभिकल्पप्रौद्योगिकीनां श्रेष्ठतमाः पद्धतीः समावेशयति सूक्ष्मांशेषु ध्यानाच्च उत्कृष्टम् अस्ति। Roots लघु-पत्रिकाः अस्माकम् आवश्यकताः सुन्दरं पूरयति, कामनाः स्पृशति, भावान् मोहयति, जिज्ञासां चाकर्षयति।
परिकल्पनायाः पृष्ठतः
सम्वादसामग्री
परिकल्पकेन प्रदत्ताः श्रेयसि, दलसदस्याः तान्त्रिकविवरणानि च।
- अद्वितीयगुणाः
- A book of zines, each a voice, a mood, a rhythm. Designed with visualized personal styles from the storyteller, these fragments emerge from coffee shops in New York, where new immigrants seek connection in a fast moving city. Loosely sewn and vacuum sealed, the form speaks of impermanence. This modular archive becomes both vessel and invitation, mapping emotion, honoring small businesses, and asking what design can do when it listens.
- आयामाः एवं सम्पुटीकरणम्
- 203.2 mm x 139.7 mm zine, 6 zines total, 120 pages, printed media with sewn binding, vacuum sealed in a plastic bag.
- सूचकशब्दाः
- Zine, Book, Ethnographic Research, Branding, Customer Experience
- उत्पादनप्रौद्योगिकी
- A modular collection of zines, each using different paper stocks, printing methods, and a mix of sewn and Coptic binding. Every material choice was shaped by conversations with storytellers. Inspired by the Chinese Red Thread legend, the bindings reflect connection and distance. A business card included in the set acts as an invitation, extending the narrative and welcoming new voices into the ongoing story.
- परिकल्पना-आह्वानम्
- The biggest challenge was conducting interviews with storytellers in a neutral, non leading way, helping them share their stories without guiding them toward specific narratives about their relationship with coffee and local culture. This was particularly challenging because the influence of environment, brand design, and tone on consumers, especially who are not native speakers, is often indirect.
- अनुसन्धानम्
- This research combines qualitative and quantitative methods to explore how coffee connects foreign individuals to local communities. It aims to understand how cafe branding influences consumer decision making. Data was collected through interviews, questionnaires, and cultural probes with over 40 participants. The findings emphasize the significance of emotional connections in branding and suggest that businesses can enhance consumer engagement by focusing on emotional design in real life interactions.
- प्रेरणा
- Coffee branding often reflects local culture and community, as coffee shops serve as social anchors. As a former international student, I saw coffee, a global symbol, as a bridge to belonging. I visited local cafes across New York, gathering stories from outsiders and navigating connections. This project is both a storytelling platform and a reflection on how brand and experience design shape human relationships.
- परियोजनाकालः
- An ongoing project started in August 2022. The most recent update was in July 2024.
- प्रचालनप्रवाहः
- This book, or zine collection, connects with readers through print in a tangible way. Its unique visual language tells stories while reflecting the personal style of each storyteller. The first zine introduces the inspiration of the project, followed by others sharing diverse stories, reinforcing community. The final zine guides readers on how to participate and invites them to contribute. A business card on the vacuum sealed packaging provides submission details.
प्रायोजितम्
Designers.org इत्यस्मात् परम् अन्वेषयतु
अस्माकं विज्ञापनसहभागिनां उत्पादनानि, सेवाः, अवसराश्च अन्वेषयतु।
अधिकम् अन्वेषयतु
सम्बन्धिताः परिकल्पनाः
तस्मादेव वर्गात् योग्यतया चिताः अन्याः पुरस्कारविजेत्र्यः परिकल्पनाः अन्वेषयतु।
