Guojiao 1573 बैजिउ-मद्यस्य आवेष्टन-अभिकल्पः by Wen Liu is a highly esteemed winner of the very prestigious 2026 A' Design Award रजतपुरस्कारः in संवेष्टन अभिकल्पना Competition Category.
रजतम्संवेष्टनम्· 2026
Guojiao 1573 बैजिउ-मद्यस्य आवेष्टन-अभिकल्पः
by Wen Liu
Client: Shenzhen Oracle Creative Design Co.,Ltd.
A' Design Award रजतपुरस्कारः Winner in संवेष्टनम् Category
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The Design
About Guojiao 1573 बैजिउ-मद्यस्य आवेष्टन-अभिकल्पः
गुओजिआओ १५७३ इति उच्चश्रेणीयस्य चीनदेशीयस्य बैजिउ-मद्यस्य कृते सीमित-संस्करणस्य आवेष्टन-अभिकल्पः अस्ति। अयम् अभिकल्पः चीनसंस्कृतौ मङ्गलप्रतीकरूपेण प्रसिद्धं लूङ्ग-नामकं दिव्यनागम् आधारीकरोति। त्रिविम-शिल्पनेन लूङ्ग-आकृतिः कूप्यां बाह्य-आवेष्टने च उभयत्र प्रदर्शिता, तस्याः आकृतेः केचन भागाः रूपेषु गुप्ताः तिष्ठन्ति। कूपी प्राचीनया अग्निभाण्ड-पक्व-मृत्तिकाशिल्पविधया निर्मिता हस्तेन च आकारिता अस्ति। आवेष्टनस्य परिमाणं २०५ x १७० x २९५ मिलीमीटर-मितम् अस्ति। शान्तं परिष्कृतं च रूपम् उपभोक्तारम् अन्वेषणाय आवेष्टनस्य उद्घाटनाय च आमन्त्रयति।
The Recognition
About the A' Design Award रजतपुरस्कारः
Guojiao 1573 बैजिउ-मद्यस्य आवेष्टन-अभिकल्पः A' Design Award रजतपुरस्कारस्य विजेता अस्ति; अयम् अत्यसाधारणतया प्रतिष्ठितः सम्मानः सर्वोच्चश्रेणीयेभ्यः सुन्दरेभ्यः प्रभावशालिभ्यश्चाभिकल्पेभ्यो दीयते। रजतविजेतारोऽतितेजस्विन्योऽत्यन्तं सृजनशीलाश्च कृतयः सन्ति, ताः स्वाभिकल्पकानाम् उत्कृष्टां विशेषज्ञतां प्रतिभां सूक्ष्मप्रज्ञां च प्रदर्शयन्ति। Guojiao 1573 बैजिउ-मद्यस्य आवेष्टन-अभिकल्पः अद्भुतं प्रदर्शनीयं कार्यम् उल्लेखनीयतया व्यावसायिकं गम्भीरनवोन्मेषयुक्तं च भविष्यतीति प्रत्याशा क्रियते। A' Design Award रजतपुरस्कारं जितवद् एतद् अभिकल्पकार्यम् अतीवोल्लेखनीयः प्रशंसित आविष्कारोऽस्ति, यो लाभं ददाति कलाया विज्ञानस्याभिकल्पस्य प्रौद्योगिक्याश्च सीमा विस्तारयति च। Guojiao 1573 बैजिउ-मद्यस्य आवेष्टन-अभिकल्पः बहुभिरीर्ष्यमाणा सृष्टिरस्ति, या कामना उद्बोधयति, सकारात्मकभावान् आनयति, विस्मयस्य आश्चर्यस्य च स्फुलिङ्गान् प्रज्वालयति।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is Luzhou Laojiao's 2024 Year of the loong limited-edition baijiu. Its packaging draws from China's auspicious loong culture, honoring tradition while conveying the brand's sincere wishes. The sculptural form breaks conventions, interpreting Eastern elegance through a calm and refined presence.
- Dimensions & Packaging
- 205mm*170mm*H295mm
- Tags
- Premium Baijiu, Cultural Tracing, Cultural Export, Integration of Commerce and Art
- Production Technology
- The bottle is crafted using China's intangible cultural heritage technique of ancient kiln-fired ceramics, meticulously shaped by hand to reflect its artisanal spirit. It exudes a mysterious yet restrained power, inviting consumers to explore and open it, thereby connecting them with the profound story behind the brand.
- Design Challenge
- As a limited-edition premium Chinese baijiu, it masterfully balances commercial appeal with artistic integrity. Its exceptional craftsmanship and distinctive design establish a compelling sense of value and exclusivity.
- Research
- Through on-site research, a detailed market report was compiled based on insights gathered from over 300 consumers and key distributors.
- Inspiration
- The design employs three-dimensional sculpting to present the loong's image across both the bottle and its outer packaging. Parts of the loong remain subtly concealed within the forms, blending seamlessly and organically with the overall structure, evoking a sense of latent power and extraordinary capability.
- Project Duration
- March 2024, Shenzhen, China
- Operation Flow
- The loong, an auspicious symbol in Chinese culture, is ingeniously integrated into the bottle's form, creating a seamless unity with the product. This design not only generates powerful visual impact but also vividly brings the loong's majestic presence to the consumer.
- Team Members
- Creative Direction: Wen Liu
Design Execution: Xianfeng Wu, Zhipeng Li
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