Si Shengsheng चुम्बक-उपहार-समुच्चयः by Peng Gao, Mian Wu and Yixuan Wu is a highly esteemed winner of the very prestigious 2026 A' Design Award लौहपुरस्कारः in उपहार सामग्री अभिकल्पना Competition Category.
लौहम्उपहार सामग्री· 2026
Si Shengsheng चुम्बक-उपहार-समुच्चयः
by Peng Gao, Mian Wu and Yixuan Wu
Client: The China Media Group Spring Festival Gala
A' Design Award लौहपुरस्कारः Winner in उपहार सामग्री Category
- 4,207
- Verified Award Winner
- Verify Award Status for #174634
The Design
About Si Shengsheng चुम्बक-उपहार-समुच्चयः
सि-शेङ्गशेङ्ग इति चीनदेशीय-वसन्तोत्सवाय सर्पवर्षाय च निर्मितः चुम्बक-उपहार-समुच्चयः अस्ति। अस्मिन् समुच्चये चत्वारि शीतकपाट-चुम्बकपत्राणि सन्ति, प्रत्येकं पत्रं पृथक् आशीर्वादं वहति, यथा सुखं, धनं, सुभोजनानन्दश्च। चीनसंस्कृतौ सर्पः स्वस्य शीतनिद्रायाः त्वक्त्यागस्य च प्राकृतिकचक्रैः नवीकरणं निरन्तरतां च प्रतिनिधत्ते। अस्मिन् अभिकल्पने सर्पः रुयि इति पारम्परिक-सौभाग्यचिह्नेन सह संयोजितः, येन भयजनकं प्राणी मैत्रीपूर्णं मङ्गलप्रतीकं भवति। एतानि पत्राणि कस्मिंश्चिदपि चुम्बकीयपृष्ठे संलग्नानि स्वेच्छया च विन्यस्तानि भवितुम् अर्हन्ति।
The Recognition
About the A' Design Award लौहपुरस्कारः
Si Shengsheng चुम्बक-उपहार-समुच्चयः A' Design Award लौहपुरस्कारस्य विजेता अस्ति; इदं प्रतिष्ठितं मान्यताप्रदानं तेभ्य उत्तमेभ्योऽभिकल्पेभ्यो दीयते ये सुनिर्मितेभ्यः सृष्टिभ्योऽपेक्षिताः व्यावसायिकीः औद्योगिकीश्चावश्यकताः पूरयन्ति। लौहविजेतारः स्वनिर्मातॄणां महत् कौशलम्, उच्चां विशेषज्ञताम्, विशेषज्ञोचितां बोधशक्तिं सृजनसामर्थ्यं च प्रदर्शयन्ति। Si Shengsheng चुम्बक-उपहार-समुच्चयः अत्यन्तं मूल्यवती प्रशंसिता प्रिया च सृष्टिर्व्यावहारिका नवोन्मेषयुक्ता च भविष्यतीति प्रत्याशा क्रियते। A' Design Award लौहपुरस्कारं जितवद् एतद् अभिकल्पकार्यम् उद्योगस्य श्रेष्ठतमाः पद्धतीः समन्वयति ज्ञानेन प्रतिभया च संयुक्तानि सक्षमप्राविधिकलक्षणानि च धारयति। Si Shengsheng चुम्बक-उपहार-समुच्चयः स्वसूक्ष्मसमीक्षायाः कारणाद् आद्रियते जीवनस्तरसुधारम् अर्पयितुं च निर्मितम् अस्ति, यद् विश्वम् उत्तमतरं स्थानं कर्तुं साहाय्यं करोति।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Refrigerator Sticker Gift Set features four charming versions of Si Shengsheng, the mascot of the China Central Television Station's 2025 Spring Festival Gala, celebrating the Year of the Snake. Inspired by the traditional Chinese ruyi, a ceremonial object symbolizing good fortune, the main character has been reimagined as a lively little turquoise snake. This set includes four distinct designs, each representing a joyful blessing: happiness, wealth, and the cheerful spirit of foodie.
- Dimensions & Packaging
- 250*250*30
- Tags
- Refrigerator Sticker Gift Set，Chinese Spring Festival，Mascot Snake
- Production Technology
- CNC,Stamping manufacturing, Epoxy resin coating
- Design Challenge
- The snake is often perceived as a fearsome creature, making it a challenge to transform it into a culturally rich and auspicious New Year gift. By merging the snake with the form of the ruyi, we created a theme of "Auspiciousness and Endless Vitality." The head design incorporates elements from the earliest known ruyi artefact, a Tang dynasty gilt ruyi, with its cloud-shaped tip reinterpreted as the head contour and spiral facial ornament. Additional features such as the brows, eyes, and nose were inspired by the bronze snake from the renowned Sanxingdui site. Each design detail is grounded in archaeological evidence and reimagined through contemporary visual language, with a playful and endearing transformation of form.
- Research
- This design draws on desktop research and artefact studies. We explored serpent worship in Chinese tradition and analysed snake-related artefacts and the evolution of the ruyi motif. The Sanxingdui bronze serpent and the Famen Temple ruyi were chosen as key references. Field research at the Palace Museum informed our understanding of ruyi ornamentation and craftsmanship, which were then translated into decorative elements for the snake’s body in the design.
- Inspiration
- The core of this design lies in transforming the traditionally unwelcomed image of the snake into a festival mascot and a New Year gift. In Chinese culture, the snake, due to its natural cycles of hibernation and shedding, symbolises renewal and the continuity of life. Drawing inspiration from ritual objects associated with traditional serpent worship, the design merges the form of the snake with that of the ruyi, creating a mascot and gift set.
- Project Duration
- The project began in Zhuhai in September 2024 and was completed in Beijing in January 2025. It was subsequently exhibited and sold in Beijing, Shanghai, and 35 other cities across China, and was also presented as a gift to the United Nations Headquarters in New York and Tokyo University.
- Operation Flow
- The Refrigerator Sticker Gift Set is designed primarily as a New Year gift. The recipient opens the package and peels the backing off each sticker. The stickers are then applied to any magnetic surface, such as a refrigerator door, iron door, or a dedicated magnetic display wall. The four designs can be arranged freely in any combination according to personal preference. Compact yet culturally meaningful, the set functions not only as a decorative item but also as a collectible object, offering the recipient a versatile and lasting way to celebrate the festive season.
- Team Members
- Design director: Peng Gao
Main designer: Mian Wu
Main designer: Yixuan Wu
Product designer: Shuai Gong
Design assistant: Hejia Chen
Design assistant: Zihong Zhao
Design assistant: Yiting Chen
Design manager:Xu liang - Image Credits
- #1: Photographer Evan, Variations, 2025
#2: Photographer Evan, Variations, 2025
#3: Photographer Evan, Variations, 2025
#4: Photographer Evan, Variations, 2025
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
