Wen Liu इत्यनेन कृतं Longpai Soy Sauce सोया-सॉस-वेष्टनम् इति संवेष्टन अभिकल्पना प्रतियोगितावर्गे 2026 A' Design Award रजतपुरस्कारः इत्यस्य अत्यन्तं प्रतिष्ठितः विजेता अस्ति।
रजतम्संवेष्टनम्· 2026
Longpai Soy Sauce सोया-सॉस-वेष्टनम्
कर्तृ Wen Liu
ग्राहकः: Longpai Food Co., Ltd.
संवेष्टनम् वर्गे A' Design Award रजतपुरस्कारः विजेता
सत्यापितपुरस्कारविजेता
#176984 कृते पुरस्कारस्थितिं सत्यापयतुपरिकल्पना
Longpai Soy Sauce सोया-सॉस-वेष्टनम् विषये
लोङ्गपाई सोया-सॉस इति हुनान्-शैल्याः त्वरित-पाक-कृते (स्टर् फ्राई) निर्मितस्य उत्तम-गुणवत्तायुक्तस्य सोया-सॉसस्य वेष्टन-अभिकल्पनम् अस्ति। एषा कूपी स्वच्छ-काचेन निर्मिता अस्ति, तस्याः परिमाणं च ७३.५ गुणित ७३.५ गुणित २१७.५ मिलीमीटर्-मितम् अस्ति। कागद-निर्मितं नामपत्रं काचेन सह वैषम्यं दर्शयति, तच्च हुनान्-पाकशैलीतः तथा पारम्परिक-लघु-भाण्ड-किण्वन-सूर्यशोषण-पद्धतिभ्यः गृहीतानि सांस्कृतिक-चित्राणि वहति। कूप्याः आकारः द्रुत-पाकसमये दृढ-ग्रहणाय नियन्त्रित-स्रावणाय च रचितः अस्ति। इदम् अभिकल्पनम् उत्पादं तस्य पाक-सन्दर्भेण सह योजयति, विपणि-फलकेषु च तस्य अभिज्ञानं वर्धयति।
मान्यता
A' Design Award रजतपुरस्कारः विषये
Longpai Soy Sauce सोया-सॉस-वेष्टनम् A' Design Award रजतपुरस्कारस्य विजेता अस्ति; अयम् अत्यसाधारणतया प्रतिष्ठितः सम्मानः सर्वोच्चश्रेणीयेभ्यः सुन्दरेभ्यः प्रभावशालिभ्यश्चाभिकल्पेभ्यो दीयते। रजतविजेतारोऽतितेजस्विन्योऽत्यन्तं सृजनशीलाश्च कृतयः सन्ति, ताः स्वाभिकल्पकानाम् उत्कृष्टां विशेषज्ञतां प्रतिभां सूक्ष्मप्रज्ञां च प्रदर्शयन्ति। Longpai Soy Sauce सोया-सॉस-वेष्टनम् अद्भुतं प्रदर्शनीयं कार्यम् उल्लेखनीयतया व्यावसायिकं गम्भीरनवोन्मेषयुक्तं च भविष्यतीति प्रत्याशा क्रियते। A' Design Award रजतपुरस्कारं जितवद् एतद् अभिकल्पकार्यम् अतीवोल्लेखनीयः प्रशंसित आविष्कारोऽस्ति, यो लाभं ददाति कलाया विज्ञानस्याभिकल्पस्य प्रौद्योगिक्याश्च सीमा विस्तारयति च। Longpai Soy Sauce सोया-सॉस-वेष्टनम् बहुभिरीर्ष्यमाणा सृष्टिरस्ति, या कामना उद्बोधयति, सकारात्मकभावान् आनयति, विस्मयस्य आश्चर्यस्य च स्फुलिङ्गान् प्रज्वालयति।
परिकल्पनायाः पृष्ठतः
सम्वादसामग्री
परिकल्पकेन प्रदत्ताः श्रेयसि, दलसदस्याः तान्त्रिकविवरणानि च।
- अद्वितीयगुणाः
- This premium soy sauce packaging, tailored specifically for Hunan-style stir-fry cooking, inherits the traditional small-vat brewing techniques dating back to 1740. Crafted through extended sun-drying, it delivers the rich, savory aroma of classic fermented soybeans. Design-wise, we distilled core visual symbols from Hunan cuisine culture and brewing traditions, while optimizing the bottle structure to achieve strong shelf impact and contextual relevance. The result is a design that conveys the weight of historical craftsmanship while meeting the demands of daily convenience and aesthetic appeal.
- आयामाः एवं सम्पुटीकरणम्
- 73.5mm x 73.5mm x 217.5mm
- सूचकशब्दाः
- Stir-fry, Traditional small-vat, Premium soy sauce, Rich and aromatic, Hunan flavor, Brewed soy sauce, Wok hei
- उत्पादनप्रौद्योगिकी
- The bottle is crafted from premium clear glass, distinguished by its transparent texture and pure hue. Paired with a paper label, the design creates a deliberate material contrast that accentuates the crystalline quality of the glass while allowing the label to convey brand and cultural narratives. This approach achieves a harmonious balance between functionality and aesthetic appeal.
- परिकल्पना-आह्वानम्
- The core challenge of this project was to balance the gravitas of a century-old craft with the appeal required in modern retail environments. It was essential to ensure that traditional elements felt relevant rather than outdated, while also differentiating the product in a saturated market. Externally, the design needed to counter market homogeneity; internally, it had to bridge the gap between visually expressing artisanal heritage and ensuring the bottle's form was feasible for mass production. Through iterative refinement of cultural motifs and structural optimization aligned with manufacturing capabilities, the design achieved a cohesive integration of historical essence and contemporary aesthetics. The resulting packaging conveys a sense of timeless craftsmanship while commanding strong shelf presence.
- अनुसन्धानम्
- This research focuses on innovative product packaging design, aiming to develop professional soy sauce packaging tailored for Hunan-style stir-fry scenarios. The research process includes analyzing market gaps, extracting brand cultural elements, and utilizing design tools for visual expression, ultimately forming a comprehensive packaging solution with high shelf recognition and competitiveness.
Key insights indicate that modern consumers increasingly tend to choose seasoning products strongly associated with cooking contexts. Packaging design can not only carry the cultural memory of traditional brewing techniques but also serve as an effective differentiator in market competition, acting as a visual vehicle and communication medium that integrates Hunan cuisine culture into everyday dining experiences. - प्रेरणा
- This product originated from the 284-year brewing heritage of Longpai Flavor Industry and the contemporary need to preserve Hunan cuisine culture. Recognizing the market gap for a specialized soy sauce tailored to Hunan-style stir-frying, we drew inspiration from the brand's traditional small-vat fermentation and extended sun-drying techniques. Addressing the challenge of standing out in competitive retail environments, we centered the design around the core concept of "capturing the wok's aroma in Hunan flavor." This guided the entire design strategy to create a soy sauce that not only carries historical depth but also ignites the essence of home cooking and resonates directly with consumer scenarios.
- परियोजनाकालः
- Duration: July 2025 - September 2025
Location: Shenzhen Oracle Creative Design Co., Ltd. - प्रचालनप्रवाहः
- The packaging form is designed with ergonomics in mind, offering a secure grip and controlled pouring, making it well-suited for the fast-paced nature of Hunan-style stir-frying. It allows for precise dispensing even during busy cooking sessions. This design stems from a deep understanding of practical home kitchen needs, balancing high-frequency usability with clear visual and structural cues that communicate its "specialized sauce for specialized dishes" positioning. Ultimately, it reinforces the strong scenario association of "cook Hunan dishes with Hunan seasoning," enabling the product to quickly convey its functional attributes on the shelf, thereby enhancing consumer recognition and purchase intent.
- दलसदस्याः
- Creative Director: Wen Liu
Design Execution: Shaokun Xiao
प्रायोजितम्
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अस्माकं विज्ञापनसहभागिनां उत्पादनानि, सेवाः, अवसराश्च अन्वेषयतु।
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