Yen Chang Chen इत्यनेन कृतं The Kaobei सांस्कृतिकप्रवर्धनचषकः इति विज्ञापन, विपणन एवं सम्प्रेषण अभिकल्पना प्रतियोगितावर्गे 2026 A' Design Award सुवर्णपुरस्कारः इत्यस्य अत्यन्तं प्रतिष्ठितः विजेता अस्ति।
सुवर्णम्विज्ञापनम्· 2026
The Kaobei सांस्कृतिकप्रवर्धनचषकः
कर्तृ Yen Chang Chen
ग्राहकः: Yuan Ze University
विज्ञापनम् वर्गे A' Design Award सुवर्णपुरस्कारः विजेता
सत्यापितपुरस्कारविजेता
#178404 कृते पुरस्कारस्थितिं सत्यापयतुपरिकल्पना
The Kaobei सांस्कृतिकप्रवर्धनचषकः विषये
सांस्कृतिकप्रवर्धनचषकः समकालीनताईवानीयजनसंस्कृतेः विशिष्टम् अंशं स्पृश्यसांस्कृतिककलाकृतौ परिवर्तयितुम् अभिकल्पितः आसीत्। हास्यं व्यङ्ग्यं सामाजिकटीकां च संयोजयतः व्यापकतया परिचितस्य अन्तर्जालघटनाक्रमस्य प्रेरणया, अयं प्रकल्पः लौकिकभाषा कथं उत्पादाभिकल्पने अनूदितुं शक्यते इति अन्वेषयति। अङ्कीयसंस्कृतेः स्थूलानुभवस्य च मध्ये सेतुबन्धनेन, अयम् अभिकल्पः सांस्कृतिकस्मृतिं संरक्षति, सार्वजनिकसहभागिताम् प्रोत्साहयति, स्थानीयपरिचयस्य सामूहिकाभिव्यक्तेश्च चिन्तनाय सुलभम् उपायं च प्रयच्छति।
मान्यता
A' Design Award सुवर्णपुरस्कारः विषये
The Kaobei सांस्कृतिकप्रवर्धनचषकः A' Design Award सुवर्णपुरस्कारस्य विजेता अस्ति; अयम् अपरिमितं प्रतिष्ठितः सम्मानः प्रथमश्रेणीयेभ्यो विस्मयजनकेभ्य उत्कृष्टेभ्यश्चाभिकल्पेभ्यो दीयते। सुवर्णविजेतारोऽत्यन्तं नवोन्मेषिन्यो गहनदूरदर्शिन्यस्तेजोभिश्चक्षुराकर्षिण्यश्च सृष्टयः सन्ति, याः स्वाभिकल्पकानां प्रतिभां प्रज्ञां कौशलं च प्रतिबिम्बयन्ति। The Kaobei सांस्कृतिकप्रवर्धनचषकः सर्वाधिकप्रशंसितः प्रवृत्तिनिर्माता स्मारकीय आविष्कारो भविष्यतीति प्रत्याशा क्रियते, योऽभूतपूर्वं मूल्यं ददाति। A' Design Award सुवर्णपुरस्कारं जितवद् एतद् अभिकल्पकार्यं दर्शनीया आदृता परियोजना अस्ति, या कलाया विज्ञानस्याभिकल्पस्य प्रौद्योगिक्याश्च सीमा महता लाभेन विस्तारयति। The Kaobei सांस्कृतिकप्रवर्धनचषकः तीव्राः कामना उद्बोधयति, उत्साहं जनयति, सृजनशीलताम् उत्साहयति, अस्मान् मोहयति च।
परिकल्पनायाः पृष्ठतः
सम्वादसामग्री
परिकल्पकेन प्रदत्ताः श्रेयसि, दलसदस्याः तान्त्रिकविवरणानि च।
- अद्वितीयगुणाः
- The KaoBei Cup is a ceramic design that transforms vernacular language into a functional communication interface. It goes beyond conventional products by integrating language, object, and social interaction into a scalable cultural system. By materializing informal expressions, it creates a new form of engagement that connects everyday use with digital sharing and cultural participation.
- आयामाः एवं सम्पुटीकरणम्
- Dimensions: approx. 90 mm (W) × 90 mm (D) × 100 mm (H); capacity approx. 300 ml.
Material: high-fired porcelain with glazed finish.
Production: slip casting with decal transfer printing and kiln firing.
Packaging: recyclable paper box with protective insert.
Series-based design with multiple typographic variations ensuring consistency and scalability. - सूचकशब्दाः
- vernacular design, cultural communication, language-based design, product system, emotional interaction, typographic design, social engagement, everyday object, cultural identity, design innovation
- उत्पादनप्रौद्योगिकी
- The KaoBei Cup is produced using ceramic slip casting with high-fired porcelain for durability and fine detail. The vernacular typography is developed through iterative graphic translation and applied using precision decal printing and kiln firing. The process integrates linguistic research, visual abstraction, and material prototyping to ensure consistency across series production.
- परिकल्पना-आह्वानम्
- The main challenge was translating informal vernacular language into a culturally acceptable and functional design without losing its original tone. Balancing humor, sensitivity, and readability required careful iteration. Another difficulty was standardizing non-structured expressions into consistent visual forms for production. The project addressed these through linguistic analysis, typographic refinement, and prototyping, ensuring both authenticity and scalability.
- अनुसन्धानम्
- This project is qualitative design research exploring how vernacular language can be transformed into product-based communication. The objective is to materialize everyday expressions into interactive objects. Methods include linguistic observation, visual translation, and prototyping. Data were collected from daily speech and digital communication patterns. Tested through real-world use in cultural contexts. Results show increased engagement and sharing. Insights reveal language can function as a cultural interface, impacting design, communication, and cultural industries.
- प्रेरणा
- The KaoBei Cup is inspired by the everyday vernacular expressions widely used in contemporary communication, particularly those shaped by digital culture. These phrases, often casual, humorous, and emotionally expressive, have evolved into a shared linguistic system reflecting how people interact and connect in daily life.
The project explores how language can move beyond text and speech to become a tangible cultural medium. By transforming commonly spoken expressions into physical objects, the design materializes intangible communication and repositions it within everyday use.
The inspiration also emerges from the contrast between informal language and formal cultural contexts. Expressions that are typically considered trivial or marginal are recontextualized into designed objects, creating a dialogue between everyday culture and institutional spaces. This approach has been applied in museum and social communication settings, where the design enables audiences to engage with cultural content through familiar language and interactive experience.
Ultimately, the project is driven by the idea that design can translate ordinary language into a shared cultural interface, allowing people to express emotions, build connections, and reflect collective memory through everyday objects. - परियोजनाकालः
- The project started in 2024 in Taiwan and was completed in early 2025. It was implemented in museum retail and social media contexts, where it was presented as part of cultural promotion initiatives. The design continues to be developed and expanded as a series-based product system.
- प्रचालनप्रवाहः
- Users interact with the Kao Bei Cup through daily use, where each printed phrase expresses a specific emotion or attitude. The cup functions as a conversation starter, allowing users to communicate indirectly through language embedded in the object. Its interaction extends beyond physical use to social sharing, enabling engagement across both personal and digital contexts.
प्रायोजितम्
Designers.org इत्यस्मात् परम् अन्वेषयतु
अस्माकं विज्ञापनसहभागिनां उत्पादनानि, सेवाः, अवसराश्च अन्वेषयतु।
अधिकम् अन्वेषयतु
सम्बन्धिताः परिकल्पनाः
तस्मादेव वर्गात् योग्यतया चिताः अन्याः पुरस्कारविजेत्र्यः परिकल्पनाः अन्वेषयतु।
