Bingran Zhao इत्यनेन कृतं Horse Year सुगन्धदण्डवेष्टनम् इति संवेष्टन अभिकल्पना प्रतियोगितावर्गे 2026 A' Design Award कांस्यपुरस्कारः इत्यस्य अत्यन्तं प्रतिष्ठितः विजेता अस्ति।
कांस्यम्संवेष्टनम्· 2026
Horse Year सुगन्धदण्डवेष्टनम्
कर्तृ Bingran Zhao
ग्राहकः: BeiHang University
संवेष्टनम् वर्गे A' Design Award कांस्यपुरस्कारः विजेता
सत्यापितपुरस्कारविजेता
#179810 कृते पुरस्कारस्थितिं सत्यापयतुपरिकल्पना
Horse Year सुगन्धदण्डवेष्टनम् विषये
अश्ववर्षम् इति धूपदण्डानां वेष्टनश्रेणी अस्ति। अस्य अभिकल्पनस्य केन्द्रे अश्वस्य चीनीयाक्षरस्य मुद्रालिपिरूपं वर्तते, यत् दाओमतीयरक्षामन्त्रपत्राणां रेखाभाषया धूम्ररूपाकृतिभिश्च संयुक्तम्। पञ्च प्रकाराः लोहजलकाष्ठाग्निपृथ्वीति पञ्चतत्त्वाधारितं वर्णचक्रम् अनुसरन्ति। पञ्च पेटिकाः पार्श्वे पार्श्वे स्थापयित्वा धावतः अश्वस्य चित्रं रचयन्ति। आन्तरिकं पात्रम् आकृष्यते येन धूपः आशीर्वादसन्देशश्च प्रकटीभवतः। अलेपितं पत्रफलकम्, सोयाधारिताः मुद्रणवर्णाः, आकारितलुगदीपात्रं च पुनश्चक्रीकरणं समर्थयन्ति।
मान्यता
A' Design Award कांस्यपुरस्कारः विषये
Horse Year सुगन्धदण्डवेष्टनम् A' Design Award कांस्यपुरस्कारस्य विजेता अस्ति; अयम् उच्चप्रतिष्ठितः सम्मानः सृजनशीलतया उद्भावनकौशलेन तीक्ष्णप्रज्ञया च विशिष्टेभ्य उत्कृष्टेभ्योऽभिकल्पेभ्यो दीयते। कांस्यविजेतारः प्रचुरकौशलयुक्ता उल्लेखनीयतया सृजनशीलाश्च शिल्पकृतयः सन्ति, याः स्वाभिकल्पकानां विपुलम् अनुभवं कल्पनाशक्तिं साधनसम्पन्नतां च प्रमाणयन्ति। Horse Year सुगन्धदण्डवेष्टनम् अत्यन्तं मूल्यवान् प्रशंसितः प्रियश्च पदार्थः, उल्लेखनीयतया व्यावसायिको नवोन्मेषयुक्तश्च भविष्यतीति प्रत्याशा क्रियते। A' Design Award कांस्यपुरस्कारं जितवद् एतद् अभिकल्पकार्यं कलाविज्ञानाभिकल्पप्रौद्योगिकीनां श्रेष्ठतमाः पद्धतीः समावेशयति सूक्ष्मांशेषु ध्यानाच्च उत्कृष्टम् अस्ति। Horse Year सुगन्धदण्डवेष्टनम् अस्माकम् आवश्यकताः सुन्दरं पूरयति, कामनाः स्पृशति, भावान् मोहयति, जिज्ञासां चाकर्षयति।
परिकल्पनायाः पृष्ठतः
सम्वादसामग्री
परिकल्पकेन प्रदत्ताः श्रेयसि, दलसदस्याः तान्त्रिकविवरणानि च।
- अद्वितीयगुणाः
- This packaging series transforms the seal script Chinese character for Horse and the linear language of Daoist talismans into a contemporary visual system tailored for incense products. Through a color cycle derived from the generative logic of the Five Elements and the subtle integration of flowing 2026 curves the five variants are unified into a coherent narrative regarding time and blessing. The design merges ritual sensibility emotional experience and everyday usability enabling users to intuitively select incense according to their emotional state rather than engaging with the packaging merely as a decorative container.
- आयामाः एवं सम्पुटीकरणम्
- Width 160 mm × Depth 40 mm × Height 70 mm
- सूचकशब्दाः
- Incense packaging, Year of the Horse, Chinese zodiac, Five Elements, Daoist talisman
- उत्पादनप्रौद्योगिकी
- The packaging employs uncoated paperboard soy based inks and restrained hot stamping to emphasize the seal script visual while ensuring recyclability. Constructed through die cutting and folding the design utilizes a molded pulp inner tray instead of plastic. The graphic system is developed by vectorizing strokes from seal script and Daoist talismanic lines refined through rigorous prototyping and color calibration.
- परिकल्पना-आह्वानम्
- The primary challenge lies in translating specific cultural elements like seal script the Five Elements and Daoist motifs into a contemporary global packaging language avoiding stereotypical Oriental imagery. Research balanced historical literature with youth aesthetic preferences selecting motifs that convey cultural depth without religious misinterpretation. Execution complexity arose from controlling fine lines on uncoated paper using soy based inks. Multiple proof iterations ensured both environmental sustainability and visual precision.
- अनुसन्धानम्
- This qualitative design study seeks to reintegrate traditional incense and Daoist culture into the daily lives of younger audiences. The research methodology synthesized literature reviews on Five Elements symbolism with competitive market analysis. Interviews and user testing with participants aged 20 to 35 investigated specific habits and aesthetic preferences. Findings revealed that minimalist narrative driven and emotionally expressive designs are preferred for gifting purposes. These insights directly informed decisions regarding the final form color system and copywriting strategy.
- प्रेरणा
- Inspired by Chinese incense culture this project celebrates the 2026 Year of the Horse through the Five Elements. The design condenses Eastern philosophy into packaging by blending the seal script horse character with Daoist talismans and smoke patterns. Hidden curves subtly form the number 2026. The color system follows the generative cycle of Metal Water Wood Fire and Earth. This chromatic logic connects five variants inviting users to select a fragrance and an auspicious intention for the day.
- परियोजनाकालः
- The project started in May 2025 in Beijing China and finished in November 2025.
- प्रचालनप्रवाहः
- Users may first align the five individual boxes side by side to assemble a complete image of a galloping horse, and then select the incense corresponding to a particular color and Five Elements attribute according to their current mood or usage scenario. The packaging is opened by pulling out an inner tray, through which the incense and its associated blessing message are revealed simultaneously. This deliberately slowed opening action creates a brief "pre-ritual" moment before the act of lighting the incense.
After use, the outer boxes can be retained as modular desktop storage units or framed as decorative panels, allowing the packaging to continue functioning beyond a single-use context. In this way, the interaction extends beyond one-time consumption and encourages sustained engagement with the product and its cultural narrative. - एकस्वानि
- Bingran Zhao
- चित्रश्रेयः
- Image #1：Bingran Zhao
Image #2：Jiuxiao Cui
Image #3：Zhou
प्रायोजितम्
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