Craftoria प्राथमिककार्यम्: ब्राण्ड-अभिज्ञानम् by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2026 A' Design Award कांस्यपुरस्कारः in आलेखिका, चित्रण एवं दृश्य सम्प्रेषण अभिकल्पना Competition Category.
कांस्यम्आलेखिका· 2026
Craftoria प्राथमिककार्यम्: ब्राण्ड-अभिज्ञानम्
Client: Cansu Ferreira
A' Design Award कांस्यपुरस्कारः Winner in आलेखिका Category
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The Design
About Craftoria प्राथमिककार्यम्: ब्राण्ड-अभिज्ञानम्
पुस्तकपाठः: क्राफ्टोरिया-नूतनब्राण्डीकरणम् ऐतिहासिककलासंचलनानां आधुनिकस्वास्थ्यविधीनां च संगमं अन्वेषयति। १९२०-दशकस्य कलादृश्येन प्रेरितम् इदम् अभिज्ञानं संख्यानुसारं रञ्जनोपकरणसमूहान् परिष्कृतां ध्यानात्मिकां च क्रियां रूपेण स्थापयितुं परिष्कृतं सेरिफ-शब्दचिह्नं विक्टोरिया-युगस्य चित्रणं च प्रयुङ्क्ते। प्रेषणपेटिकायाः संरचनात्मकं रचनाकर्म बाह्यन्यूनतमत्वात् उच्चविरोधाभासयुक्तस्य समृद्धवर्णयुक्तस्य च आन्तरिकभागस्य प्रति संक्रमणं सुलभं करोति, उद्घाटनप्रक्रियां सृजनात्मकैकाग्रतायाः द्वारत्वेन औपचारिकं करोति च। इयं संश्लिष्टा व्यवस्था स्मृतिप्रियशिल्पकौशलं आधुनिकजीवनशैलीरचनया सह सेतुबन्धनं करोति येन शौकीनानुभवः उन्नतो भवति।
The Recognition
About the A' Design Award कांस्यपुरस्कारः
Craftoria प्राथमिककार्यम्: ब्राण्ड-अभिज्ञानम् A' Design Award कांस्यपुरस्कारस्य विजेता अस्ति; अयम् उच्चप्रतिष्ठितः सम्मानः सृजनशीलतया उद्भावनकौशलेन तीक्ष्णप्रज्ञया च विशिष्टेभ्य उत्कृष्टेभ्योऽभिकल्पेभ्यो दीयते। कांस्यविजेतारः प्रचुरकौशलयुक्ता उल्लेखनीयतया सृजनशीलाश्च शिल्पकृतयः सन्ति, याः स्वाभिकल्पकानां विपुलम् अनुभवं कल्पनाशक्तिं साधनसम्पन्नतां च प्रमाणयन्ति। Craftoria प्राथमिककार्यम्: ब्राण्ड-अभिज्ञानम् अत्यन्तं मूल्यवान् प्रशंसितः प्रियश्च पदार्थः, उल्लेखनीयतया व्यावसायिको नवोन्मेषयुक्तश्च भविष्यतीति प्रत्याशा क्रियते। A' Design Award कांस्यपुरस्कारं जितवद् एतद् अभिकल्पकार्यं कलाविज्ञानाभिकल्पप्रौद्योगिकीनां श्रेष्ठतमाः पद्धतीः समावेशयति सूक्ष्मांशेषु ध्यानाच्च उत्कृष्टम् अस्ति। Craftoria प्राथमिककार्यम्: ब्राण्ड-अभिज्ञानम् अस्माकम् आवश्यकताः सुन्दरं पूरयति, कामनाः स्पृशति, भावान् मोहयति, जिज्ञासां चाकर्षयति।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Craftoria rebranding aims to inspire joy, mindfulness, and self expression through a creative, accessible activity. The visual identity blends modern simplicity with nostalgic elements by transporting customers to a 1920s splendid art scene. A key innovation is the mailer packaging: muted colored exterior conceals a high contrast, richly colored interior. This design creates a surprise unboxing experience that anchors the transition from the mundane world into a vibrant space of creativity.
- Dimensions & Packaging
- Box dimensions are 514 x 404 x 32 mm to accomodate 40 x 50 artwork.
- Tags
- art, painting, hobby, vintage, illustration
- Production Technology
- The design process utilized a Diverge and Converge methodology. In the Diverge phase, historical art advertisements and vintage studio layouts were analyzed to capture the essence of the 1920s. In the Converge phase, these were distilled into vector assets using Adobe Illustrator. Packaging prototypes were developed to test the surprise effect of the interior colors. Product photography and digital mockups were staged to ensure the brand’s real world experience is translated across web and social media platforms.
- Design Challenge
- The primary challenge was to rebrand a brand that has sold more than 100000 products until then. Avoiding the childish or mass-market aesthetic typical of DIY kits was our aim. Finding the balance between 1920s decorative flair and contemporary clean aesthetics required rigorous typographic testing, eventually pairing a refined serif with an approachable sans-serif. Additionally, ensuring the high-contrast interior print of the packaging didn't bleed into the exterior pastel tones required precise technical coordination with printing specifications to maintain a quality feel.
- Research
- Type: Visual Ethnography and UX Research. Objectives: To elevate the perceived value of paint-by-numbers kits. Methodology: Analysis of historical art eras and contemporary mindfulness trends. Tools: Mood-boarding, color psychology mapping, and unboxing prototyping. Participants: Hobbyists and DIY-creatives. Results: Identified that a "surprise" element in packaging increases emotional brand loyalty. Insights/Impact: Blending Victorian motifs with modern clean lines creates "nostalgic trust." Real-Life Effect: The design turned a commodity product into a giftable, premium lifestyle object.
- Inspiration
- The project is inspired by the art era of 1920s. The aim was to evoke the therapeutic atmosphere of a classic art studio and transport customers to a vintage art studio, while keeping the brand accessible for modern consumers. The sunburst pattern represents the spark of creativity, while the hand-drawn Victorian hand illustration in the logo serves as a literal and metaphorical invitation to engage in manual, tactile creation in an increasingly digital world.
- Project Duration
- 6 months, France and USA
- Operation Flow
- The interaction begins with the receipt of a minimalist, sunburst-embellished mailer. The physical flow is defined by the unboxing surprise: as the customer opens the pastel-toned lid, they are immediately immersed in a rich, dark-colored interior that acts as a visual stage for the art supplies. This transition mimics the act of entering an art gallery or studio. Once the kit is revealed, the refined typography and hand-drawn interior illustrations guide the user through a meditative painting process, turning a simple activity into a premium, multi-sensory journey.
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