कांस्यम् संवेष्टनम् · 2026
Fortune Express बैजियू-वेष्टनविन्यासः
by Yao Wu
- A' Design Award कांस्यपुरस्कारः 2026 in संवेष्टनम्
- CLIENT: Guizhou Jinsha Liquor Wine Cellar Co., Ltd.
- Estimated Number of Design Views: 6,591
- Verification code 18AE2EE1E0 · Verify this award
Colors
About Fortune Express बैजियू-वेष्टनविन्यासः
फॉर्च्यून एक्सप्रेस इति बैजियू-मद्यार्थं निर्मितः वेष्टनविन्यासः अस्ति। द्विपक्षच्छदाकारः पेटकः २८० गुणित १५० गुणित २३० मिलीमीटरपरिमाणः अस्ति, अधोभागात् च उद्घाट्यते। प्रत्येकम् आन्तरिकपत्रम् उत्थाप्य पञ्च कूप्यः दृश्यन्ते, प्रत्येका च कूपी पञ्चमहाभूतवर्णेषु भिन्नं धनदेवतारूपं प्रदर्शयति। कूपीनाम् अधः पञ्च मृदुक्रीडनकयुक्ताः गुप्तपेटिकाः सन्ति, याः विदार्य लघूनि शैलीकृतानि रूपकाणि प्रकाश्यन्ते। बाह्यपेटकः स्वर्णपत्रमुद्रणेन अलङ्कृतः अस्ति, नामपत्राणि च अङ्कीयमुद्रणेन मुद्रितानि। मृदुपुत्तलिकाः कोमलपॉलिएस्टर-तन्तुभिः निर्मिताः सूचीकर्मविवरणैः च युक्ताः सन्ति।
About the A' Design Award कांस्यपुरस्कारः
Fortune Express बैजियू-वेष्टनविन्यासः A' Design Award कांस्यपुरस्कारस्य विजेता अस्ति; अयम् उच्चप्रतिष्ठितः सम्मानः सृजनशीलतया उद्भावनकौशलेन तीक्ष्णप्रज्ञया च विशिष्टेभ्य उत्कृष्टेभ्योऽभिकल्पेभ्यो दीयते। कांस्यविजेतारः प्रचुरकौशलयुक्ता उल्लेखनीयतया सृजनशीलाश्च शिल्पकृतयः सन्ति, याः स्वाभिकल्पकानां विपुलम् अनुभवं कल्पनाशक्तिं साधनसम्पन्नतां च प्रमाणयन्ति। Fortune Express बैजियू-वेष्टनविन्यासः अत्यन्तं मूल्यवान् प्रशंसितः प्रियश्च पदार्थः, उल्लेखनीयतया व्यावसायिको नवोन्मेषयुक्तश्च भविष्यतीति प्रत्याशा क्रियते। A' Design Award कांस्यपुरस्कारं जितवद् एतद् अभिकल्पकार्यं कलाविज्ञानाभिकल्पप्रौद्योगिकीनां श्रेष्ठतमाः पद्धतीः समावेशयति सूक्ष्मांशेषु ध्यानाच्च उत्कृष्टम् अस्ति। Fortune Express बैजियू-वेष्टनविन्यासः अस्माकम् आवश्यकताः सुन्दरं पूरयति, कामनाः स्पृशति, भावान् मोहयति, जिज्ञासां चाकर्षयति।
Press Kit
- Unique Properties
- This design injects youthful energy into traditional Baijiu creating a social currency that can be played with shown off and used for wish making The entire user journey Unbox Discover Resonate Share is crafted as an immersive experience bringing Baijiu from the traditional banquet table into the trendy lifestyle of young consumers
- Dimensions & Packaging
- Length 280mm x Width 150mm x Height 230mm
- Tags
- Youth Marketing, Baijiu Packaging, Blind Box Design, Crossover Product,
- Production Technology
- The outer box features foil stamping. The interior uses a layered lifting flap structure. Bottle labels are digitally printed with the Five Elements color palette. Plush dolls are crafted from soft polyester fibers with embroidered details.
- Design Challenge
- The key challenge was balancing heritage symbolism with youthful appeal. Translating the Five Wealth Gods and Five Elements philosophy into a cute, stylized visual language without losing cultural authenticity, while integrating a blind box mechanism and a ceremonial unboxing structure that feels both playful and premium.
- Research
- This project explores how traditional Baijiu can engage young consumers by blending cultural heritage with interactive experiences Research focused on youth culture trends social currency blind box mechanics and emotional resonance to identify opportunities for reimagining the Five Wealth Gods motif through modern aesthetics and gamified unboxing rituals
- Inspiration
- Inspired by the collision between traditional wealth deities and contemporary youth culture. Young generations seek lighter interaction with tradition: chibi images dissolve cultural distance, Five Elements colors endow modern aesthetics, blind boxes activate collection and sharing desires. The product becomes "social currency" carrying young people's small joys.
- Project Duration
- The project started in Beijing in November 2025 and was completed in Beijing in January 2026.
- Operation Flow
- User lifts the bottom-opening gable roof box to reveal the interior. Lifting each flap reveals five bottles, each with a different God of Wealth and Five Elements color. Below the bottles, five plush blind boxes are torn open to discover Q gods. The dolls encourage social media sharing.
- Patents
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- Image Credits
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