East Bloom चायवेष्टनम् by Jiaqi Ding is a highly esteemed winner of the very prestigious 2026 A' Design Award कांस्यपुरस्कारः in संवेष्टन अभिकल्पना Competition Category.
कांस्यम्संवेष्टनम्· 2026
East Bloom चायवेष्टनम्
by Jiaqi Ding
A' Design Award कांस्यपुरस्कारः Winner in संवेष्टनम् Category
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The Design
About East Bloom चायवेष्टनम्
ईस्ट ब्लूम इति तत्क्षणविलेयस्य हिमशुष्कीकृतचायचूर्णस्य वेष्टनपरिकल्पना अस्ति। अस्य रूपं पारम्परिकचीनदेशीयहरितमणिमुद्रायाः आधारेण निर्मितम्, यस्मिन् तस्याः चतुरस्रं पीठं ग्रन्थिश्च समाविष्टौ, तथा च मृदुभिः मॅकरॉन्-वर्णैः परिष्कृतम् अस्ति। मुख्यं द्रव्यं खाद्ययोग्यं पॉलिप्रोपिलीन् अस्ति। पेटिकायाः अधोभागे निम्नोत्कीर्णं ब्राण्ड्-चिह्नम् अस्ति, येन वेष्टनं मुद्रारूपेणापि उपयोक्तुं शक्यते। अन्तर्निहितपेटिकाव्यवस्था अष्टतः षष्टिपर्यन्तं कैप्सूल-एककानां संयोजनानि प्रददाति। चतुरस्रा आकृतिः चूर्णम् आन्तरकोणेषु सङ्गृह्य नियन्त्रितं निष्कासनं सुकरं करोति।
The Recognition
About the A' Design Award कांस्यपुरस्कारः
East Bloom चायवेष्टनम् A' Design Award कांस्यपुरस्कारस्य विजेता अस्ति; अयम् उच्चप्रतिष्ठितः सम्मानः सृजनशीलतया उद्भावनकौशलेन तीक्ष्णप्रज्ञया च विशिष्टेभ्य उत्कृष्टेभ्योऽभिकल्पेभ्यो दीयते। कांस्यविजेतारः प्रचुरकौशलयुक्ता उल्लेखनीयतया सृजनशीलाश्च शिल्पकृतयः सन्ति, याः स्वाभिकल्पकानां विपुलम् अनुभवं कल्पनाशक्तिं साधनसम्पन्नतां च प्रमाणयन्ति। East Bloom चायवेष्टनम् अत्यन्तं मूल्यवान् प्रशंसितः प्रियश्च पदार्थः, उल्लेखनीयतया व्यावसायिको नवोन्मेषयुक्तश्च भविष्यतीति प्रत्याशा क्रियते। A' Design Award कांस्यपुरस्कारं जितवद् एतद् अभिकल्पकार्यं कलाविज्ञानाभिकल्पप्रौद्योगिकीनां श्रेष्ठतमाः पद्धतीः समावेशयति सूक्ष्मांशेषु ध्यानाच्च उत्कृष्टम् अस्ति। East Bloom चायवेष्टनम् अस्माकम् आवश्यकताः सुन्दरं पूरयति, कामनाः स्पृशति, भावान् मोहयति, जिज्ञासां चाकर्षयति।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- East Bloom instant freeze dried tea powder set adopts a square jade seal form combined with fresh macaron color tones, establishing a new visual identity for contemporary Chinese style tea beverages. The design conveys the elegance associated with Eastern culture while using vibrant color contrasts to reflect the lightness typical of small volume tea packaging.
- Dimensions & Packaging
- 24.87 mm x 24.87 mm x 24.17 mm
- Tags
- Tea Powder Packaging, Seal Form, Macaron Colors, New Chinese Aesthetics, Intaglio Technique, China Chic Design
- Production Technology
- The packaging uses food grade PP as the primary material, suitable for storing instant freeze dried tea powder. The base of the box features an intaglio engraved pattern of the brand motif. The package functions not only as a container but also as a usable stamp.
- Design Challenge
- A central challenge of the design was translating the solemn symbolism of the jade seal in Eastern culture into a lighthearted, modern consumer product, specifically a tea set appealing to young female users, without appearing rustic or generic. Achieving this balance between cultural gravity and commercial accessibility defined the core of the design process.
- Research
- The jade seal form enhances product distinctiveness and memorability, functioning as a visual anchor that facilitates recognition within the saturated landscape of new media content. This reflects the commercial strategy of the designer, extending beyond purely visual aesthetics.
- Inspiration
- Inspired by the new Chinese aesthetic movement within the context of China chic culture, the design extracts the geometric form of the traditional jade seal, including its square base and knob structure, and incorporates it into tea packaging. The use of macaron colors tempers the formal weight of the seal form, balancing cultural depth with a modern, youthful character.
- Project Duration
- The project began in Xi An in May 2024, was completed in May 2025, and was first exhibited at the Shanghai International Design Week in June 2025.
- Operation Flow
- The product employs a nested box system, offering multi-unit combinations ranging from 8 to 60 individual capsule units. The outer and inner boxes share the same materials and design details, differing only in size. The outer box opens from the top, while the inner box opens from the bottom to facilitate pouring. Unlike conventional round packaging, the square form allows the tea powder to naturally collect along the inner corners, enabling more controlled and orderly dispensing.
- Team Members
- Jiaqi Ding
- Image Credits
- Jiaqi Ding
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