Lithuanian Vodka Gold वोड्का-संवरण-विन्यासः by Studija Creata is a highly esteemed winner of the very prestigious 2015 A' Design Award कांस्यपुरस्कारः in संवेष्टन अभिकल्पना Competition Category.
कांस्यम्संवेष्टनम्· 2015
Lithuanian Vodka Gold वोड्का-संवरण-विन्यासः
Client: Stumbras
A' Design Award कांस्यपुरस्कारः Winner in संवेष्टनम् Category
Verified Award Winner
Verify Award Status for #39586The Design
About Lithuanian Vodka Gold वोड्का-संवरण-विन्यासः
शुद्धता निर्मलता च वोड्कायाः गुणवत्तां प्रतिबिम्बयन्ति यौ मुख्यौ गुणौ तौ। लिथुआनिया-देशस्य विपणि-नायकस्य लिथुआनियन् वोड्का गोल्ड् इत्यस्य पुनर्ब्राण्डिङ्ग-समये एतौ विशेषतः प्रकाशनीयौ आस्ताम्। तत्रैव राष्ट्रीय-स्वरूपस्य काश्चन विशेषताः समावेशिताः - लिथुआनियन् वोड्का इति नाम एव एतत् चयनम् अपेक्षते स्म। प्रामाणिकानि जातीयानि आकर्षणानि आधुनिके निर्मले च संयोजने रूपान्तरितानि। यदा पुरातनलेबलस्य स्थूलता नष्टा कृत्वा लघु छिद्रितं सज्जीकरणं निर्मितम्, तदा स्वर्णं बहु सुरुचिपूर्णरीत्या दीप्तिमान् अभवत्।
The Recognition
About the A' Design Award कांस्यपुरस्कारः
Lithuanian Vodka Gold वोड्का-संवरण-विन्यासः A' Design Award कांस्यपुरस्कारस्य विजेता अस्ति; अयम् उच्चप्रतिष्ठितः सम्मानः सृजनशीलतया उद्भावनकौशलेन तीक्ष्णप्रज्ञया च विशिष्टेभ्य उत्कृष्टेभ्योऽभिकल्पेभ्यो दीयते। कांस्यविजेतारः प्रचुरकौशलयुक्ता उल्लेखनीयतया सृजनशीलाश्च शिल्पकृतयः सन्ति, याः स्वाभिकल्पकानां विपुलम् अनुभवं कल्पनाशक्तिं साधनसम्पन्नतां च प्रमाणयन्ति। Lithuanian Vodka Gold वोड्का-संवरण-विन्यासः अत्यन्तं मूल्यवान् प्रशंसितः प्रियश्च पदार्थः, उल्लेखनीयतया व्यावसायिको नवोन्मेषयुक्तश्च भविष्यतीति प्रत्याशा क्रियते। A' Design Award कांस्यपुरस्कारं जितवद् एतद् अभिकल्पकार्यं कलाविज्ञानाभिकल्पप्रौद्योगिकीनां श्रेष्ठतमाः पद्धतीः समावेशयति सूक्ष्मांशेषु ध्यानाच्च उत्कृष्टम् अस्ति। Lithuanian Vodka Gold वोड्का-संवरण-विन्यासः अस्माकम् आवश्यकताः सुन्दरं पूरयति, कामनाः स्पृशति, भावान् मोहयति, जिज्ञासां चाकर्षयति।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Purity and clarity, the main properties that reflect a vodka's quality, were emphasized while rebranding Lithuanian Vodka Gold - the vodka market leader in Lithuania. At the same time some features of national identity were introduced to communicate the Lithuanian Vodka name itself. Authentic ethnic motives transformed into a new uncluttered composition. Once the massiveness of the old label was destroyed to create a light, perforated decor, the gold began to shine in a much more elegant manner.
- Dimensions & Packaging
- Capacity: 700 ml. Dimensions: 72 (w) x 295 (h) mm.
- Tags
- Lithuanian, vodka, gold, transparent, ethnographic, modern, design, Stumbras, Studija Creata
- Production Technology
- Glass bottle, transparent label and flexographic print.
- Design Challenge
- Besides the advantages they give, transparent labels create some obstacles: foil looks plane, embossing is impossible, tiny elements on transparent background might be less visible on the market shelves. Numerous proof prints were done, varying lacquer components and different foils, to achieve expressive and prosperous result.
- Research
- Lithuanian Vodka is the most popular vodka brand in the country, therefore consumers were highly addicted to the former look of the product. As the label was to be changed significantly, to retain recognition of the product certain links to the previous design had to be found. The former shield-shaped label was split into several repetitive elements reminiscent of the same shape. Perforated decor destroyed the massiveness of large foil area, meanwhile the scattered reflections make the label not less golden.
- Inspiration
- The infinite treasury of Lithuanian national heritage.
Sun beams playing on the drops after the rain.
Wide gamut of delicate golden undertones. - Project Duration
- "Lithuanian vodka Gold" was updated in 2014.
- Operation Flow
- Pure and clear label design communicates the same properties of the product.
- Team Members
- Asta Kauspedaite (Designer, "Studija Creata")
Jurate Paulauskiene (Head of Product development department, "Stumbras") - Image Credits
- Edgaras Marozas
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
