Mrs T निगमीय अभिकल्पना by Julia Hell is a highly esteemed winner of the very prestigious 2018 A' Design Award कांस्यपुरस्कारः in आलेखिका, चित्रण एवं दृश्य सम्प्रेषण अभिकल्पना Competition Category.
कांस्यम्आलेखिका· 2018
Mrs T निगमीय अभिकल्पना
by Julia Hell
Client: Mrs T
A' Design Award कांस्यपुरस्कारः Winner in आलेखिका Category
- 12,485
- Verified Award Winner
- Verify Award Status for #60957
The Design
About Mrs T निगमीय अभिकल्पना
श्रीमती टी इति सूक्ष्माहारनिर्माणशालायाः निगमीयाभिकल्पना अस्ति, यत्र पिष्टकादिमिष्टान्नेषु द्रव्यरूपेण चायपत्रं प्रयुक्तं भवति। दृश्यपरिचयस्य स्वरूपं स्वच्छं सुरुचिरं च वर्तते, यत्र प्रायः श्वेतवर्णीयं आवरणद्रव्यं त्रिभिः निगमीयवर्णैः समर्थितं भवति। लक्षचिह्नं (लोगो) एकं परिवेष्टनम् इव कार्यं करोति, यत् निर्माणशालायां निर्मितं प्रत्येकं वस्तु चिह्नयति, तथा च व्यवसायपत्रिकासु सुवर्णतापोष्मपत्रेण (गोल्डन हॉट फॉइल) प्रयुक्तं भवति। चयनिताः लिपिशैलयः हस्तलिखितलेबलानां स्मरणं कारयन्ति, तथा च वस्तूनां हस्तनिर्मितस्वभावं अधोरेखितं कुर्वन्ति। थैलाः काचकुम्भाः च बाह्यतः मुद्रिताः लेबलयुक्ताः च भवन्ति, यथा अन्तः स्थितम् आहारद्रव्यं सुरक्षितं तिष्ठति।
The Recognition
About the A' Design Award कांस्यपुरस्कारः
Mrs T निगमीय अभिकल्पना A' Design Award कांस्यपुरस्कारस्य विजेता अस्ति; अयम् उच्चप्रतिष्ठितः सम्मानः सृजनशीलतया उद्भावनकौशलेन तीक्ष्णप्रज्ञया च विशिष्टेभ्य उत्कृष्टेभ्योऽभिकल्पेभ्यो दीयते। कांस्यविजेतारः प्रचुरकौशलयुक्ता उल्लेखनीयतया सृजनशीलाश्च शिल्पकृतयः सन्ति, याः स्वाभिकल्पकानां विपुलम् अनुभवं कल्पनाशक्तिं साधनसम्पन्नतां च प्रमाणयन्ति। Mrs T निगमीय अभिकल्पना अत्यन्तं मूल्यवान् प्रशंसितः प्रियश्च पदार्थः, उल्लेखनीयतया व्यावसायिको नवोन्मेषयुक्तश्च भविष्यतीति प्रत्याशा क्रियते। A' Design Award कांस्यपुरस्कारं जितवद् एतद् अभिकल्पकार्यं कलाविज्ञानाभिकल्पप्रौद्योगिकीनां श्रेष्ठतमाः पद्धतीः समावेशयति सूक्ष्मांशेषु ध्यानाच्च उत्कृष्टम् अस्ति। Mrs T निगमीय अभिकल्पना अस्माकम् आवश्यकताः सुन्दरं पूरयति, कामनाः स्पृशति, भावान् मोहयति, जिज्ञासां चाकर्षयति।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The corporate design for Mrs T states out through a clean and classy, yet distinct look and feel that mirrors the product behind the design. Sleek, mostly white packaging underlined by three corporate colors. The Logo is supposed to work as a frame, that literally brands all the goods produced in the Mrs T manufactory, like a golden quality label. the choice of fonts underlines the fact that all labels are made by hand. The Logo font has a similar look and feel to it.
- Dimensions & Packaging
- Business card 55 x 85 mm; Big bag: 180 x 260 x 40 mm; Small bag: 140 x 200 x 40 mm; Big glass:70 x 70 x 110 mm ; Medium glass: 70 x 70 x 75 mm; Small glass: 70 x 70 x5 0mm ; Flyer: 105 x 210 mm
- Tags
- Corporate Design, Packaging, Logo, Tea, Delicacies, Graphic Design
- Production Technology
- For the business cards and perspectively also for the packaging, we used a golden hot foil for the logo. Since the product was launched last year and the current packaging labels are printed in 4/4C so far.
- Design Challenge
- while starting to designed I created three different ways to see the product. Each of them was not entirely wrong and I felt attached to them because in a way they all seemed to be right. Two of the drafts were focusing of the origin of the tea ceremonies and practices of the eastern and western cultures. In the end it was to much of an excursus and we chose to realize the third draft, that creates a brand for the products which does not necessarily need to tell a complicated story.
- Research
- At first I went online to get an overview on existing products related to the tea theme. I find pinterest to be a very helpful tool when it comes visual research. I created a pinbaord. according to that I did a tasting of my clients products. She provided me with a variety of her delicacies. That helped me a lot to get a hint of the world I wanted to create for the products.
- Inspiration
- I got to try the products of my client, Maren Thobaben at a friends wedding and she asked if I could imagine to create a corporate design for her products. The characteristic of her baked goods is, that she uses tea as an ingredient. The world of tea - packaging, accessoires, heritage and the ceremony of preparing tea in different cultures were the source of my inspiration. I read a lot about it an in the and came back to the source of all of it, the tea plant.
- Project Duration
- The project started in July 2016 and is ongoing. I am working from Berlin, my client is working from Hamburg.
- Operation Flow
- The bags can be sealed shut with a laminating machine, so the food inside is vacuum sealed, the glassed have a standard screw cap that also can be sealed shut via vacuum. All items are labeled from the outside to to guarantee food safety.
- Team Members
- Frontend Developer: Jannis Hell
- Image Credits
- All Images: Photographer / Jannis Hell, 2017
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
