Chips BCBG आहार-आवरण-डिज़ाइनम् by Arome Agency is a highly esteemed winner of the very prestigious 2020 A' Design Award कांस्यपुरस्कारः in संवेष्टन अभिकल्पना Competition Category.
कांस्यम्संवेष्टनम्· 2020
Chips BCBG आहार-आवरण-डिज़ाइनम्
by Arome Agency
Client: BCBG - La Ducale
A' Design Award कांस्यपुरस्कारः Winner in संवेष्टनम् Category
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The Design
About Chips BCBG आहार-आवरण-डिज़ाइनम्
BCBG इति २००१-वर्षे फ्रान्सदेशस्य दक्षिणभागे सृष्टं चिप्स-ब्रान्डम् अस्ति। इदं ब्रान्डम् उत्कृष्टगुणवत्तायुक्तनिर्माणं विपक्वविधीनां स्वादविविधतानां च महत्या सृजनात्मकतया सह प्रदाति। २०२०-वर्षे डिज़ाइनरैः नूतनचिप्सश्रेण्याः कृते नवीनपात्रश्रृङ्खला निर्मिता। तैः चिप्सपात्राणां सङ्कल्पनायां कार्यं कृतम्। एताः नूतनाः चित्राङ्कनाः मौलिकमनोरञ्जकस्वरेण चिप्सपरिसरं प्रदर्शयन्ति। पात्राणि प्रदर्शितोत्पादवत् सुन्दराणि परिष्कृतानि च सन्ति।
The Recognition
About the A' Design Award कांस्यपुरस्कारः
Chips BCBG आहार-आवरण-डिज़ाइनम् A' Design Award कांस्यपुरस्कारस्य विजेता अस्ति; अयम् उच्चप्रतिष्ठितः सम्मानः सृजनशीलतया उद्भावनकौशलेन तीक्ष्णप्रज्ञया च विशिष्टेभ्य उत्कृष्टेभ्योऽभिकल्पेभ्यो दीयते। कांस्यविजेतारः प्रचुरकौशलयुक्ता उल्लेखनीयतया सृजनशीलाश्च शिल्पकृतयः सन्ति, याः स्वाभिकल्पकानां विपुलम् अनुभवं कल्पनाशक्तिं साधनसम्पन्नतां च प्रमाणयन्ति। Chips BCBG आहार-आवरण-डिज़ाइनम् अत्यन्तं मूल्यवान् प्रशंसितः प्रियश्च पदार्थः, उल्लेखनीयतया व्यावसायिको नवोन्मेषयुक्तश्च भविष्यतीति प्रत्याशा क्रियते। A' Design Award कांस्यपुरस्कारं जितवद् एतद् अभिकल्पकार्यं कलाविज्ञानाभिकल्पप्रौद्योगिकीनां श्रेष्ठतमाः पद्धतीः समावेशयति सूक्ष्मांशेषु ध्यानाच्च उत्कृष्टम् अस्ति। Chips BCBG आहार-आवरण-डिज़ाइनम् अस्माकम् आवश्यकताः सुन्दरं पूरयति, कामनाः स्पृशति, भावान् मोहयति, जिज्ञासां चाकर्षयति।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The brand of BCBG craft chips offers top quality manufacturing with great creativity of recipes and flavors. The new range is based on a series of characters in the shape of chips which illustrates the recipe of each product with a fun and warm tone. Each character is an unique creation because each product has a unique taste..
- Dimensions & Packaging
- The big packaging measures 200 mm width x 300 mm height and the small one measures 200 mm width x 200 mm height.
- Tags
- chips, design, packaging, minimal, food
- Production Technology
- The graphics used for the range of chips is a clean and impacting graphic. The lightness given to packaging connotes the product as a natural product, healthy and authentic. Each product is represented by a friendly character.
- Design Challenge
- Modernize the range without losing customers. Stand out from other packets of chips to attract new customers.
- Research
- We first thought about a range of characters corresponding to each product in the range. Then we drew with Illustrator and adapted them according to the product. We
- Inspiration
- Our agency was inspired by clean and impacting packaging, especially from the United Kingdom and Brazil. We also take a lot of inspiration from packaging from Favourite Design and a Design Award Books. We are looking also inspiration on Instagram.
- Project Duration
- The project started in 2009 and we create the last one this year, in 2019, the products are now distributed in all SNCF bar wagons, but also at Carrefour, Intermarché and Monoprix in France.
- Operation Flow
- Chips are made in the south of France with natural products. No coloring agents and preserving products.
- Patents
- BCBG is a brand of La Ducale.
- Team Members
- Delphine Goyon : Art Director & Graphist
Remi Vicente : Director of the agency
Catherine Alamy : Graphist - Image Credits
- All design and images created by Agence Arome.
Photographer for the website : Pauline Daniel
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