Kalitva उत्पादसूचिका by Lana Raizen is a highly esteemed winner of the very prestigious 2019 A' Design Award कांस्यपुरस्कारः in आलेखिका, चित्रण एवं दृश्य सम्प्रेषण अभिकल्पना Competition Category.
कांस्यम्आलेखिका· 2019
Kalitva उत्पादसूचिका
by Lana Raizen
Client: Kalitva
A' Design Award कांस्यपुरस्कारः Winner in आलेखिका Category
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The Design
About Kalitva उत्पादसूचिका
एषा सूचिका रूसदेशीय-पाक-पात्र-निर्मातुः कृते निर्मिता। सर्वासां संग्रहाणां विस्तृत-परिचयस्य तुलनात्मक-विश्लेषणस्य च परिणामस्वरूपेण, सर्वाधिक उपयुक्ताः मसालाः, औषधयः, शाकानि च चिताः, ये सूचिकायाः अभिकल्पनां पूरयन्ति प्रत्येक-संग्रहस्य विशेषान् च प्रकाशयन्ति। सूचिकायाः मुख्यावरणं कढ़ाहीरूपेण कर्तनेन सह निर्मितम्, येन संग्रहस्य रङ्गीणं छायाचित्रं दृश्यते। द्वितीयावरणे कढ़ाही-पात्राणां हस्तकाः मृदु-स्पर्श-लाक्षया लाक्षिताः सन्ति, एतेषां हस्तकानां वास्तविकं आच्छादनम् अनुकुर्वन्तः।
The Recognition
About the A' Design Award कांस्यपुरस्कारः
Kalitva उत्पादसूचिका A' Design Award कांस्यपुरस्कारस्य विजेता अस्ति; अयम् उच्चप्रतिष्ठितः सम्मानः सृजनशीलतया उद्भावनकौशलेन तीक्ष्णप्रज्ञया च विशिष्टेभ्य उत्कृष्टेभ्योऽभिकल्पेभ्यो दीयते। कांस्यविजेतारः प्रचुरकौशलयुक्ता उल्लेखनीयतया सृजनशीलाश्च शिल्पकृतयः सन्ति, याः स्वाभिकल्पकानां विपुलम् अनुभवं कल्पनाशक्तिं साधनसम्पन्नतां च प्रमाणयन्ति। Kalitva उत्पादसूचिका अत्यन्तं मूल्यवान् प्रशंसितः प्रियश्च पदार्थः, उल्लेखनीयतया व्यावसायिको नवोन्मेषयुक्तश्च भविष्यतीति प्रत्याशा क्रियते। A' Design Award कांस्यपुरस्कारं जितवद् एतद् अभिकल्पकार्यं कलाविज्ञानाभिकल्पप्रौद्योगिकीनां श्रेष्ठतमाः पद्धतीः समावेशयति सूक्ष्मांशेषु ध्यानाच्च उत्कृष्टम् अस्ति। Kalitva उत्पादसूचिका अस्माकम् आवश्यकताः सुन्दरं पूरयति, कामनाः स्पृशति, भावान् मोहयति, जिज्ञासां चाकर्षयति।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The catalog of cooking utensils for Russian manufacturer. It shows the advantages of each collection, each item from a different angle. The overall picture is complemented by photos of food, spices, herbs. The main cover of the catalog is made with a cutting in the form of a frying pan, through which the color photo of the new collection shows through. The handles of the frying pans and pots on the second cover are varnished by soft-touch laque, imitating the actual coverage of these handles. Photo and video can not convey this effect and sensations.
The catalog was presented by the company at an international exhibition HouseHold 2018. - Dimensions & Packaging
- Width 210 mm x Depth 9 mm x Height 250 mm
- Tags
- catalog, book, product, kalitva, design, creative, page, layout, booklet, brochure, utensils
- Production Technology
- Main cover: matt paper, 300g/m2, a cutting in the form of a frying pan.
Second cover: glossy paper, 250g/m2, matt soft-touch laque on handles.
Pages: matt paper, 170g/m2. - Design Challenge
- The main difficulties arose with the selection of the most appropriate photos. But since there were no angles necessary for this design, it was decided to make a professional photo session for each collection. At this stage there was a difficulty in transmitting authentic colors and textures.
But thanks to the game of lighting and professional processing, I achieved a realistic view of each subject. - Research
- As a result of detailed familiarization and comparative analysis of all collections of utensils by this manufacturer, the most suitable spices, herbs and vegetables were selected, which complemented the design of the catalog and highlighted the advantages of each collection.
I used the design with two main colors - white and deep red. The most collections are dark or black, they go well with that colors. - Inspiration
- The beauty of the collections inspired me to such a presentation catalog. I wanted to show the advantage and uniqueness of each collection, its difference from others.
- Project Duration
- The project started in July 2018 and finished in August 2018. Russia, Moscow and Novosibirsk
- Operation Flow
- The catalog opens with information about the company and a description of the technologies that were used in the manufacture of utensils. Then there is the decoding of the main icons and symbols. The following is a section of premium collections with photographs, a detailed description and composition of each one. Then it shows popular collections with the same presentation structure.
There is a section with classic aluminum cookware, which the company has been producing since 1954 at the end of the catalog. Recommendations for the care of each type of collection are described on the last pages and a sheet for notes finish the catalog. - Team Members
- Lana Raizen
- Image Credits
- Photographer: Sergey Fedotov, Kalitva
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