The Soul of Maotai Flavour Wu सुरापात्रवेष्टनम् by Li Zuo is a highly esteemed winner of the very prestigious 2020 A' Design Award रजतपुरस्कारः in संवेष्टन अभिकल्पना Competition Category.
रजतम्संवेष्टनम्· 2020
The Soul of Maotai Flavour Wu सुरापात्रवेष्टनम्
by Li Zuo
Client: Wendao WD Creativity
A' Design Award रजतपुरस्कारः Winner in संवेष्टनम् Category
Verified Award Winner
Verify Award Status for #86639The Design
About The Soul of Maotai Flavour Wu सुरापात्रवेष्टनम्
"वु" इति उच्चकोटिकस्य माओथाई-स्वादयुक्तस्य सुरायाः वेष्टनकल्पना अस्ति। पात्रं द्रवबिन्दोः आकारेण निर्मितम्, येन अन्तःस्थिता सुरा परिष्कृतं सारभूतं तत्त्वम् इति भावः प्रकाश्यते। काचस्य पृष्ठं चाकचिक्येन लेपितम्, प्रतीकचिह्नं च स्वर्णलेपितम् अस्ति। बाह्यमञ्जूषा प्राकृतिककाष्ठेन निर्मिता, यस्मिन् जलतरङ्गप्रतिरूपम् उत्कीर्णम्, यत् पात्राकारेण सह प्रतिध्वनति पुनश्च चक्रीकरणयोग्यम् अस्ति। उत्पादने काष्ठोत्कीर्णं काचसाँचम् उपयुक्तम्। सम्पूर्णः संग्रहः २६० मिलिमीटर्-प्रस्थारः, १४० मिलिमीटर्-गम्भीरः, ३०० मिलिमीटर्-उन्नतः च अस्ति। एषा कल्पना क्रेतॄन् सुरायाः स्वभावं ज्ञातुं साहाय्यं करोति।
The Recognition
About the A' Design Award रजतपुरस्कारः
The Soul of Maotai Flavour Wu सुरापात्रवेष्टनम् A' Design Award रजतपुरस्कारस्य विजेता अस्ति; अयम् अत्यसाधारणतया प्रतिष्ठितः सम्मानः सर्वोच्चश्रेणीयेभ्यः सुन्दरेभ्यः प्रभावशालिभ्यश्चाभिकल्पेभ्यो दीयते। रजतविजेतारोऽतितेजस्विन्योऽत्यन्तं सृजनशीलाश्च कृतयः सन्ति, ताः स्वाभिकल्पकानाम् उत्कृष्टां विशेषज्ञतां प्रतिभां सूक्ष्मप्रज्ञां च प्रदर्शयन्ति। The Soul of Maotai Flavour Wu सुरापात्रवेष्टनम् अद्भुतं प्रदर्शनीयं कार्यम् उल्लेखनीयतया व्यावसायिकं गम्भीरनवोन्मेषयुक्तं च भविष्यतीति प्रत्याशा क्रियते। A' Design Award रजतपुरस्कारं जितवद् एतद् अभिकल्पकार्यम् अतीवोल्लेखनीयः प्रशंसित आविष्कारोऽस्ति, यो लाभं ददाति कलाया विज्ञानस्याभिकल्पस्य प्रौद्योगिक्याश्च सीमा विस्तारयति च। The Soul of Maotai Flavour Wu सुरापात्रवेष्टनम् बहुभिरीर्ष्यमाणा सृष्टिरस्ति, या कामना उद्बोधयति, सकारात्मकभावान् आनयति, विस्मयस्य आश्चर्यस्य च स्फुलिङ्गान् प्रज्वालयति।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Moutai flavored soul "Wu" (understanding) series, product positioning luxury goods, each bottle of wine is the essence of refining the essence, the design award takes the shape of water droplets as the appearance, the glass is used for baking flowers, the outer box uses natural wood, water pattern The shape melts into it, representing a good visual perception of the understanding of the wine. Let consumers understand the essence of the product.
- Dimensions & Packaging
- 260 mm wide, 140 mm deep and 300 mm high
- Tags
- Maotai , Maotai Bottles, Emotional Water, Packaging Design
- Production Technology
- Wood carved glass mold
- Research
- To study the water form deduced by wood and to develop water drop bottles by glass
- Inspiration
- The soul of Maotai-flavour Packaging Design Description of the series of “Wu”(Understanding):
The difference between Maotai flavour liquor and other distilled liquor is that it has a complicated brewing technique. It has been brewed for 1 year, 2 times for putting grains, 9 times for cooking, 8 times for fermentation, 7 times for taking liquor, and 5 years for storage. And then the bartender blends 7 rounds of the liquor, especially the process of blending is the combination of technology and art. The soul of Maotai-flavour is the high-end product of this type, the luxury of the liquor, and the bartender's understanding of Maotai flavour liquor,and it refines the essence of Maotai flavour liquor. The design uses the liquor drop as the bottle shape, meaning the soul of Maotai flavour is the drop of the essence of the Maotai flavor liquor, the bottle body is sprayed the glaze on it's glass, the logo is gilded, and the outer box is made of precious wood with the grain of water, which can be recycled, and it is an echo to the bottle shape. - Project Duration
- The project started in Guangzhou in November 2018, completed in Guangzhou in February 2019, and was listed in Guizhou in May 2019.
- Team Members
- Creative：lizuo Design：lizuo
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
