33 and Branding Co., Ltd. इत्यनेन कृतं Songhua River Rice तण्डुल पैकेज इति संवेष्टन अभिकल्पना प्रतियोगितावर्गे 2020 A' Design Award रजतपुरस्कारः इत्यस्य अत्यन्तं प्रतिष्ठितः विजेता अस्ति।
रजतम्संवेष्टनम्· 2020
Songhua River Rice तण्डुल पैकेज
कर्तृ 33 and Branding Co., Ltd.
ग्राहकः: Sourceage
संवेष्टनम् वर्गे A' Design Award रजतपुरस्कारः विजेता
सत्यापितपुरस्कारविजेता
#89941 कृते पुरस्कारस्थितिं सत्यापयतुपरिकल्पना
Songhua River Rice तण्डुल पैकेज विषये
सोंगहुआ नदी तण्डुलः सोर्सएज खाद्य समूहस्य उच्चस्तरीयः तण्डुल उत्पादः अस्ति। परम्परागत चीनी उत्सवः - वसन्त पर्वः - समीपे आगच्छति इति हेतोः, ते सुन्दर-आवरणयुक्तस्य तण्डुल उत्पादस्य डिजाइनेन वसन्त पर्वस्य उपहारार्थं ग्राहकेभ्यः प्रदातुं योजयन्ति, अतः सम्पूर्णं डिजाइनं वसन्त पर्वस्य उत्सवात्मकं वातावरणं प्रतिध्वनयति, परम्परागत चीनी सांस्कृतिक तत्वानि शुभमङ्गलमयं च अर्थं प्रकाशयति।
मान्यता
A' Design Award रजतपुरस्कारः विषये
Songhua River Rice तण्डुल पैकेज A' Design Award रजतपुरस्कारस्य विजेता अस्ति; अयम् अत्यसाधारणतया प्रतिष्ठितः सम्मानः सर्वोच्चश्रेणीयेभ्यः सुन्दरेभ्यः प्रभावशालिभ्यश्चाभिकल्पेभ्यो दीयते। रजतविजेतारोऽतितेजस्विन्योऽत्यन्तं सृजनशीलाश्च कृतयः सन्ति, ताः स्वाभिकल्पकानाम् उत्कृष्टां विशेषज्ञतां प्रतिभां सूक्ष्मप्रज्ञां च प्रदर्शयन्ति। Songhua River Rice तण्डुल पैकेज अद्भुतं प्रदर्शनीयं कार्यम् उल्लेखनीयतया व्यावसायिकं गम्भीरनवोन्मेषयुक्तं च भविष्यतीति प्रत्याशा क्रियते। A' Design Award रजतपुरस्कारं जितवद् एतद् अभिकल्पकार्यम् अतीवोल्लेखनीयः प्रशंसित आविष्कारोऽस्ति, यो लाभं ददाति कलाया विज्ञानस्याभिकल्पस्य प्रौद्योगिक्याश्च सीमा विस्तारयति च। Songhua River Rice तण्डुल पैकेज बहुभिरीर्ष्यमाणा सृष्टिरस्ति, या कामना उद्बोधयति, सकारात्मकभावान् आनयति, विस्मयस्य आश्चर्यस्य च स्फुलिङ्गान् प्रज्वालयति।
परिकल्पनायाः पृष्ठतः
सम्वादसामग्री
परिकल्पकेन प्रदत्ताः श्रेयसि, दलसदस्याः तान्त्रिकविवरणानि च।
- अद्वितीयगुणाः
- The Songhuajiang rice was the high-class rice from Suyuan Food Group. They produced the well-packaged rice as corporate gifts at Chinese new year approach. Therefore, the package design should satisfy the festival atmosphere，display the traditional Chinese culture elements, and spread the good moral.
- आयामाः एवं सम्पुटीकरणम्
- Width 210mm x Depth 40mm x Height 160mm
- सूचकशब्दाः
- Package，China，Rice，Food，Festival，Cultural
- उत्पादनप्रौद्योगिकी
- The reason why this packaging was unique not only because its shape was unusual, but also its materials was special. In order to improve the quality and smoothness of packaging, they chose the fine pearl paper and used laser cutting technology, which made the scales of Koi more clear and the whole packaging more three-dimensional and vivd.
- परिकल्पना-आह्वानम्
- Most rice packages in China are made in plastic bags. As a New Year gift, this kind of rice has not only Chinese traditional elements but also high-end auspicious implications, which is difficult to package. After the originality is determined as Koi carp, the requirements for subsequent materials and production technology are also very high. Through continuous cutting pressure testing, we finally achieve the effect of complete scaling without cutting off.
- अनुसन्धानम्
- This striking unique packagings are both creative and aesthetical alongside with a good moral, keeping a deep impression to the consumers. It helps enhancing the customer's favor for the brand, as well as the brand marketers to complete a successful marketing.
- प्रेरणा
- Koi means good luck in China. Therefore, combining the water, light, earth, and other elements, they picked up Koi as the packaging form. In addition, they inosculated patterns and color features of Koi for satisfying the overall visual effect.
- परियोजनाकालः
- The project started in September 2018 in Beijing and finished in December 2018 in Beijing, and was exhibited in Supermarket in December 2018.
- प्रचालनप्रवाहः
- By comparing the effects of various papers, they finally adopted fine-grained Pearl paper, which can better highlight the texture of smoothness and brightness, as well as the combination of laser cutting technology and manual, to make the scales turn up slightly, so that the whole packaging has a more three-dimensional sense.
- एकस्वानि
- Copyrights belong to 33 and branding, 2019.
- दलसदस्याः
- Xiaowei Zhang
Jing Xu
Zengwei Qin
Jingyan Li - चित्रश्रेयः
- Main Image: Photographer Jing Xu, Songhua River, 2019.
Image #1: Photographer Jing Xu, Songhua River, 2019.
Image #2: Photographer Jing Xu, Songhua River, 2019.
Image #3: Photographer Jing Xu, Songhua River, 2019.
Image #4: Photographer Jing Xu, Songhua River, 2019.
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