Aava पूरकाहाराः by Maja Maksimovic is a highly esteemed winner of the very prestigious 2020 A' Design Award रजतपुरस्कारः in संवेष्टन अभिकल्पना Competition Category.
रजतम्संवेष्टनम्· 2020
Aava पूरकाहाराः
Client: Aavalabs
A' Design Award रजतपुरस्कारः Winner in संवेष्टनम् Category
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About Aava पूरकाहाराः
यस्य उत्तरदिग्देशेषु सुदृढमूलानि सन्ति तस्य आरोग्याहार-निर्माणकस्य पट्टिका-पेटिका-संवेष्टनम्। विशेषतः द्रव्याणि प्राकृतिकानीति विचार्य रचना प्राकृतिकस्पर्शयुक्ता भवेत्। लक्ष्यजनसमूहाः त्रिंशत्-चत्वारिंशत्-पञ्चाशत्-षष्टिवर्षवयस्काः पुरुषाः स्त्रियश्च सन्ति। पेटिका मैट-सेलोग्लेज-परिसमाप्तियुक्ते कागदे मुद्रिता अस्ति। पारदर्शकप्लास्टिकं तु पात्रार्थं निर्वाचितं यतः पुनश्चक्रणानन्तरं तत् सर्वोत्कृष्टमूल्यवत्प्लास्टिकम् अस्ति।
The Recognition
About the A' Design Award रजतपुरस्कारः
Aava पूरकाहाराः A' Design Award रजतपुरस्कारस्य विजेता अस्ति; अयम् अत्यसाधारणतया प्रतिष्ठितः सम्मानः सर्वोच्चश्रेणीयेभ्यः सुन्दरेभ्यः प्रभावशालिभ्यश्चाभिकल्पेभ्यो दीयते। रजतविजेतारोऽतितेजस्विन्योऽत्यन्तं सृजनशीलाश्च कृतयः सन्ति, ताः स्वाभिकल्पकानाम् उत्कृष्टां विशेषज्ञतां प्रतिभां सूक्ष्मप्रज्ञां च प्रदर्शयन्ति। Aava पूरकाहाराः अद्भुतं प्रदर्शनीयं कार्यम् उल्लेखनीयतया व्यावसायिकं गम्भीरनवोन्मेषयुक्तं च भविष्यतीति प्रत्याशा क्रियते। A' Design Award रजतपुरस्कारं जितवद् एतद् अभिकल्पकार्यम् अतीवोल्लेखनीयः प्रशंसित आविष्कारोऽस्ति, यो लाभं ददाति कलाया विज्ञानस्याभिकल्पस्य प्रौद्योगिक्याश्च सीमा विस्तारयति च। Aava पूरकाहाराः बहुभिरीर्ष्यमाणा सृष्टिरस्ति, या कामना उद्बोधयति, सकारात्मकभावान् आनयति, विस्मयस्य आश्चर्यस्य च स्फुलिङ्गान् प्रज्वालयति।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Packaging design for AAVALABS, the Nordics company, with a Finnish twist. Honesty and Transparency are in the core of the company, so that is also portrayed in products design, that breathes Nordic purity and freshness.
- Dimensions & Packaging
- Box dimensions 65 x 65 x 112 mm
Label dimensions 180 x 70 mm - Tags
- Packaging, Supplement, Health, Nature, Vitamins
- Production Technology
- The graphics were illustrated digitally on Adobe Illustrator. Every product has it's own Pantone color and it's printed on offset printing machine.
- Design Challenge
- In terms of design, the challenge was merging different varieties of plants into one
- Research
- Botanical research, and research on raw stones and minerals were carried out for each individual packaging. Illustrations on the background were strongly influenced by illustrations from botanical books and encyclopedias.
- Inspiration
- A rough translation of Aava is “open”. The word has been in the Finnish vocabulary for centuries and holds a special meaning that can only be described by seeing an Aava Landscape. That is why the packaging design allows everyone to experience the power of nature for themselves.
- Project Duration
- The project was completed with a quick turnaround time of 1 month, in Febroary 2019.
- Team Members
- Maja Maksimovic, Otso Kääriäinen
- Image Credits
- Aavalabs
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