Macy’s App Redesign मुख्यकार्यम्: चलक्रयणसंस्करणम् by Willy Lai and Dave Torres is a highly esteemed winner of the very prestigious 2020 A' Design Award रजतपुरस्कारः in चल प्रौद्योगिकी, अनुप्रयोग एवं तन्त्रांश अभिकल्पना Competition Category.
रजतम्चलम्· 2020
Macy’s App Redesign मुख्यकार्यम्: चलक्रयणसंस्करणम्
Client: Macy's
A' Design Award रजतपुरस्कारः Winner in चलम् Category
Verified Award Winner
Verify Award Status for #94021The Design
About Macy’s App Redesign मुख्यकार्यम्: चलक्रयणसंस्करणम्
पुस्तकपाठः: मेसीज-अनुप्रयोगः एकं चलक्रयणसंस्करणम् अस्ति यत् २०१९ तमे वर्षे एण्ड्रॉयड-आयओएस-उपकरणेभ्यः पुनः निर्मितम्। एतत् संस्करणं ग्राहकेभ्यः स्मार्टफोन-टैबलेट-द्वारा परिधानशैली-सौन्दर्य-गृहवस्तूनि द्रष्टुं क्रेतुं च अनुमतिं ददाति। रचना स्वच्छा सरला च अस्ति, परिधानशैली-माध्यमेभ्यः उपभोक्तृप्रौद्योगिकीवस्तुभ्यश्च दृश्यसंकेतान् गृह्णाति। कैमरा-आधारितानि साधनानि स्कैन-भुगतानं समर्थयन्ति, संवर्धितवास्तविकता-विशेषताश्च ग्राहकेभ्यः क्रयणात् पूर्वं वस्तूनि पूर्वावलोकयितुं अनुमन्यन्ते। इदं पुनर्निर्माणं विस्तृतस्य उपयोक्तृ-अनुसंधानस्य ग्राहक-प्रतिक्रियायाश्च आधारेण कृतम्, प्रारम्भानन्तरं च उपयोक्तृ-सहभागिता वर्धिता।
The Recognition
About the A' Design Award रजतपुरस्कारः
Macy’s App Redesign मुख्यकार्यम्: चलक्रयणसंस्करणम् A' Design Award रजतपुरस्कारस्य विजेता अस्ति; अयम् अत्यसाधारणतया प्रतिष्ठितः सम्मानः सर्वोच्चश्रेणीयेभ्यः सुन्दरेभ्यः प्रभावशालिभ्यश्चाभिकल्पेभ्यो दीयते। रजतविजेतारोऽतितेजस्विन्योऽत्यन्तं सृजनशीलाश्च कृतयः सन्ति, ताः स्वाभिकल्पकानाम् उत्कृष्टां विशेषज्ञतां प्रतिभां सूक्ष्मप्रज्ञां च प्रदर्शयन्ति। Macy’s App Redesign मुख्यकार्यम्: चलक्रयणसंस्करणम् अद्भुतं प्रदर्शनीयं कार्यम् उल्लेखनीयतया व्यावसायिकं गम्भीरनवोन्मेषयुक्तं च भविष्यतीति प्रत्याशा क्रियते। A' Design Award रजतपुरस्कारं जितवद् एतद् अभिकल्पकार्यम् अतीवोल्लेखनीयः प्रशंसित आविष्कारोऽस्ति, यो लाभं ददाति कलाया विज्ञानस्याभिकल्पस्य प्रौद्योगिक्याश्च सीमा विस्तारयति च। Macy’s App Redesign मुख्यकार्यम्: चलक्रयणसंस्करणम् बहुभिरीर्ष्यमाणा सृष्टिरस्ति, या कामना उद्बोधयति, सकारात्मकभावान् आनयति, विस्मयस्य आश्चर्यस्य च स्फुलिङ्गान् प्रज्वालयति।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In 2019, we redesigned Macys app in direct response to customer feedback that our site was in need of improvement. We launched a new app design that was clean, simple, and fashion-inspired. User engagement increased dramatically following the launch of the new design.
- Dimensions & Packaging
- We developed native apps for Android and iOS platforms.
- Tags
- Macys, Macys App, App, Redesign, UX, user experience, fashion, e-commerce
- Production Technology
- We utilized native app technologies, including camera-based features for scan and pay, and augmented reality features.
- Design Challenge
- The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
- Research
- Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
- Inspiration
- The design of our new app was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
- Project Duration
- The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
- Operation Flow
- Users can access the app via a smartphone or table. The new app design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
- Team Members
- Willy Lai
Dave Torres
Olchi Skant
Ricky J Li
Tussanee Garcia-Shelton
Philis Liu
Amanda Richardson
Stephanie Houle - Image Credits
- Images courtesy of Macys.
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